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An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands

Q1 Business, Management and Accounting
Pakistan Journal of Commerce and Social Science Pub Date : 2019-04-04 DOI:10.1007/978-3-030-03617-1_12
Noreen Siddiqui, M. Mannion, R. Marciniak
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引用次数: 9
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消费者使用b微信与奢侈时尚品牌互动的探索性调查
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来源期刊
Pakistan Journal of Commerce and Social Science
Pakistan Journal of Commerce and Social Science Economics, Econometrics and Finance-Finance
CiteScore
4.20
自引率
0.00%
发文量
0
审稿时长
12 weeks
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