Economics of the transport complex最新文献_第9页

EVALUATING THE RESOURCES OF A MOTOR TRANSPORT ENTERPRISE 汽车运输企业资源评估

Economics of the transport complex Pub Date : 2020-06-25 DOI: 10.30977/etk.2225-2304.2020.35.0.83

V. Shynkarenko

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FORMING THE MULTILEVEL MODEL OF LOGISTIC SYSTEM 形成多层次的物流系统模型

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.5

I. Fedotova

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THE COMPONENTS OF INTELLECTUAL MARKETING CAPITAL 智力营销资本的组成部分

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.60

A. Kononov

{"title":"THE COMPONENTS OF INTELLECTUAL MARKETING CAPITAL","authors":"A. Kononov","doi":"10.30977/etk.2225-2304.2019.33.0.60","DOIUrl":"https://doi.org/10.30977/etk.2225-2304.2019.33.0.60","url":null,"abstract":". In modern conditions of doing business, the role of intellectual marketing capital in improving the value of the enterprise is increasing. However, in a small number of existing scientific works devoted to this issue, there is no consensus regarding the components of marketing intellectual capital, there are no indicators of the sensitivity of enterprise value to the factors related to marketing intellectual capital. The purpose of this article is the analysis of modern scientific approaches to the formation of marketing assets of an enterprise, as well as determining the factors of formation of marketing sources of enterprise value and indicators of their evaluation. Based on the analysis of scientific research on intellectual capital and its constituent marketing intellectual capital, the article provides its own definition of the concept of intellectual capital and its integral part - intellectual marketing capital. The composition of the intellectual marketing capital of the enterprise, which includes such factors as customer loyalty, marketing strategy, reputation, marketing information system, brand, is substantiated. The structure of these factors, including two levels, is offered. Based on the analysis of intellectual marketing capital factors, indicators have been determined that measure the sensitivity of enterprise value to each of the selected factors. The results obtained in the article are of both theoretical and practical importance. The theoretical value consists in the further development of the provisions related to the determina-tion of factors influencing the level of capitalization of the enterprise. The practical application of the provisions given in the article to the definition of marketing intellectual capital and indicators for its evaluation will enable managers to make management decisions to increase the capitalization of enterprises.","PeriodicalId":372796,"journal":{"name":"Economics of the transport complex","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127017256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CONCEPTS «LOGISTIC SERVICE» AND «LOGISTIC SERVICING» 概念“物流服务”和“物流服务”

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.31

O. Kryvoruchko

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THE ESSENCE AND PURPOSE OF CVP-ANALYSIS IN MODERN CONDITIONS 现代条件下cvp分析的本质和目的

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.70

Y. Dogadaylo, A. Laboonskaya

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PROCESS OF LOGISTIC SERVICING OF CONSUMERS 消费者的物流服务过程

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.106

А. Оvcharenko

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CRITERIA FOR EVALUATING EFFICIENCY OF THE ENTERPRISE EMPLOYEES CONTROL 评价企业员工控制效率的标准

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.95

L. Аchkasova

引用次数: 0

IMPROVING THE COMPETITIVENESS MANAGEMENT STRUCTURE OF MOTOR TRANSPORT ENTERPRISES 完善汽车运输企业竞争力管理结构

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.84

V. Shynkarenko, S. Dimitrakieva

引用次数: 0

CLASSIFICATION OF ENTERPRISE PERSONNEL RISKS 企业人员风险分类

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.119

Ya. Velychko

{"title":"CLASSIFICATION OF ENTERPRISE PERSONNEL RISKS","authors":"Ya. Velychko","doi":"10.30977/etk.2225-2304.2019.33.0.119","DOIUrl":"https://doi.org/10.30977/etk.2225-2304.2019.33.0.119","url":null,"abstract":". Despite a large number of approaches to the classification of personnel risk, the economic literature lacks a generally accepted classification, it uses a variety of concepts: «hu-man resources risks», «personnel risks», «personnel competence risks», «personnel management risks». The authors consider various types of risks from different positions, which complicates the process of identifying personnel risks, assessing them, and choosing the most effective methods of managing them. The article states that the concept of staff risks and personnel risks is synonymous, and the risks of personnel competencies and personnel management risks are varieties of personnel risks according to the classification features. On the basis of a systematic approach, the classification of personnel risks has been im-proved by identifying general and specific features. The general features of personnel risks in-clude: the possibility of prediction and accuracy of estimation, cost estimation, degree of control-lability, the nature of possible losses, the type of loss from the risk, the nature of the costs of risks, the nature of the origin, the source of the risk (danger), the place of the risk, the degree of validi-ty of the risk, the degree of admissibility (level of losses) and the possibility of insurance, potential carriers of risks, expiration and possibility of further classification. The specific features of the classification of personnel risks are proposed to divide into the risks of the personnel themselves, which can be differentiated according to individual characteristics, and the risks of personnel management of the enterprise. Individual personnel risks are grouped by such features as: biological, social-psychological, spiritual, intellectual and economic. The risks of personnel management are grouped according to the components of the management process, the stages of work with the staff and the degree of coverage of personnel work in the enterprise, which in turn consist of various subspecies of personnel risks. The characteristics of each type of personnel risks are presented. At the same time, the emphasis is on the possible negative consequences of the risk factors. Such an approach allows to direct the efforts of risk managers first of all to prevent and reduce potential losses, which is especially relevant for the development of enterprises in the conditions of resource constraints. The proposed classification of personnel risks contributes to the diagnosis of enterprise risk situations. It will enable not only to establish the place of each risk in their general structure, but also to choose the most effective method for managing a specific risk, to create an effective system for managing personnel risks of the enterprise, which will minimize their negative impact and increase the positive one, thereby inmproving the competitiveness of the subject of management.","PeriodicalId":372796,"journal":{"name":"Economics of the transport complex","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128863060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPROVING THE SCHEME OF THE MECHANISM OF THE SUPPLY CHAIN FORMATION 完善供应链形成机制的方案

Economics of the transport complex Pub Date : 2019-05-14 DOI: 10.30977/etk.2225-2304.2019.33.0.45

N. Bocharova

引用次数: 0