Transnational Marketing Journal最新文献_第6页

Customer Relationship Management: A Review and Classification 客户关系管理:回顾与分类

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.734

Mosa Alokla, Mais Alkhateeb, M. Abbad, F. Jaber

引用次数: 2

Book Review 书评

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.863

Omar Al Serhan

引用次数: 0

Emirati Millennials: A Catalyst for Innovation in the Tourism Industry 阿联酋千禧一代：旅游业创新的催化剂

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.776

S. Warda

引用次数: 3

Explaining Tunisians’ Public Attitude Toward Sustainable Tourism: A Social Values-Based Segmentation Approach 解释突尼斯人对可持续旅游的公众态度:基于社会价值的细分方法

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.757

Boutheina Ben Gamra, Azza Temessek Behi

引用次数: 0

CSR Notions in Supply Chain Operations: A Case Study of UAE Organisations 供应链运营中的企业社会责任理念——以阿联酋组织为例

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.809

Benjamin S. Bvepfepfe

{"title":"CSR Notions in Supply Chain Operations: A Case Study of UAE Organisations","authors":"Benjamin S. Bvepfepfe","doi":"10.33182/tmj.v7i2.809","DOIUrl":"https://doi.org/10.33182/tmj.v7i2.809","url":null,"abstract":"CSR is contextual and organisations are likely to respond differently to issues they consider important to various groups of stakeholders. This would imply that although the concept of CSR is an acceptable notion, standardisation of initiatives across organisations, industries and regions would be shrouded with discrepancies and inconsistencies. Transformative business models necessitate innovative CSR modelling that will provide supply chain managers with sufficient scope for enhancement of stakeholder value. Businesses appear to respond in a variety of ways to CSR demands and stakeholder pressure. This article aims to investigate the notions of CSR in organisations within the UAE, thereby providing a platform for Business Organizations (profit and not-for-profit) to formulate CSR agenda for their supply chain managers. The results from this analysis will enable managers to be equipped with knowledge of the underlying CSR themes, thereby empowering them to apply the right tools & techniques – in fulfilment of the very core attributes of responsive and compliant CSR. A case study design was adopted using selected organisations in the UAE and a semi-structured questionnaire was administered. A comparison was to be made to establish the key determinants of CSR issues within UAE organisations. The study makes a significant contribution to the specialist body of knowledge by providing insights into organisational CSR practices in the UAE from a stakeholder perspective. Adoption of stakeholder theory for strategic CSR to determine the materials issues for CSR implementation. Practitioners and supply chain managers can model their CSR plans around this theory for sustainable supply chain management and social responsiveness.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48615904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Book Review 书评

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.862

Nevin Karabıyık Yerden

引用次数: 0

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration 哥伦比亚啤酒品牌口碑驱动因素的定性探索

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.813

P. Stahl, N. Tjandra, Alessandro Feri, Kristen Marshall

{"title":"Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration","authors":"P. Stahl, N. Tjandra, Alessandro Feri, Kristen Marshall","doi":"10.33182/tmj.v7i2.813","DOIUrl":"https://doi.org/10.33182/tmj.v7i2.813","url":null,"abstract":"This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are primarily influenced by recommendations from friends and family and are therefore more likely to adopt new products due to WOM rather than mass communication. Yet marketers still have little knowledge of how to manage WOM effectively, especially in the Latin America region. Consequently, the authors adopt a qualitative research method conducting semi-structured interviews with fifteen Colombian beer market mavens aimed at exploring which motivational drivers cause consumers to engage in WOM. Twelve motivational drivers were found for WOM about beer brands. Of these, two were found to be partially important, and three appeared to be necessary. The findings of this study propose a number of recommendations to be made for enhancing motivational drivers to generate more WOM. The findings of the study could be used to develop a quantitative measurement identifying which of the motivational drivers have the most influence on Colombian consumers to engage in WOM. This research could assist brewing businesses to internationalise into the Colombian beer market and to achieve competitive advantage.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45441022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia 案例研究：委托分销：酒店应受到警告！克罗地亚的一个例子

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.838

Iva Slivar, Uglješa Stankov, Vanja Pavluković

引用次数: 3

Destination Marketing and Policies Attracting High-Skilled Individuals in Germany and Singapore 德国和新加坡吸引高技能人才的目的地营销和政策

Transnational Marketing Journal Pub Date : 2019-10-02 DOI: 10.33182/tmj.v7i2.799

Andrej Přívara, E. Rievajová

引用次数: 2

Food Consumption Habits and Food Security Challenges among Immigrants 移民的食品消费习惯和食品安全挑战

Transnational Marketing Journal Pub Date : 2019-05-27 DOI: 10.33182/TMJ.V7I1.730

Andrej Přívara

{"title":"Food Consumption Habits and Food Security Challenges among Immigrants","authors":"Andrej Přívara","doi":"10.33182/TMJ.V7I1.730","DOIUrl":"https://doi.org/10.33182/TMJ.V7I1.730","url":null,"abstract":"There is no single behaviour path for migrants after arrival in the destination country. The cases of their successful integration in the host country social environment are not rare, and healthy immigrant effect, indeed, often occurs showing that not always shift to the new living conditions, culture and food traditions preclude healthy food habits of the migrants. However, there are still many factors, both individual and social environment-related, which increase overweight and obesity risk. Quantitative and qualitative research findings have shown that food insecurity can be simultaneously a cause and a consequence of migration. Including religious identities, food has largely become a distinctive factor of the identities of individuals and communities. The distribution of eating habits from migrant source countries, in particular, from Africa to the host European countries is dramatically changing the European cultural dimension. Food has appeared to be one of the main factors of migrants’ integration in European countries. Food insecurity is a critical push factor. Current research emphasised that integration programmes should rely not only on basic language and cultural aspects but also on food, improving the contribution of the food traditions of migrants, while also inspiring in this field interactions and contributions via this medium among long-standing and newly-forming societies. This article focuses on key food challenges, which migrants face in destination countries and factors as causes of these challenges. We also discuss barriers to migration policy change and provide possible ways to mitigate these barriers.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46129799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10