Transnational Marketing Journal最新文献_第5页

Relationship between the Constructs of Green Wash, Green Consumer Confusion, Green Perceived Risk and Green Trust Among Urban Consumers in India 印度城市消费者绿色洗涤结构、绿色消费者困惑、绿色感知风险和绿色信任的关系

Transnational Marketing Journal Pub Date : 2021-09-13 DOI: 10.33182/tmj.v9i2.1569

Priti Saxena, Garima Sharma

{"title":"Relationship between the Constructs of Green Wash, Green Consumer Confusion, Green Perceived Risk and Green Trust Among Urban Consumers in India","authors":"Priti Saxena, Garima Sharma","doi":"10.33182/tmj.v9i2.1569","DOIUrl":"https://doi.org/10.33182/tmj.v9i2.1569","url":null,"abstract":"Increased fervour for green consumerism has resulted in the emergence of Green Marketing as an important tool in the hands of innovative marketers looking for novel ways of satisfying customers. Green Marketing approach is often used by marketers to differentiate their products from those of the competition, based on environment and sustainability related factors. However, one of the biggest downsides of Green Marketing is the emergence of the practice of ‘Greenwashing’. Often organisations claiming to be environment friendly have been found to be indulging in the unethical practice of misrepresenting facts through deceptive and exaggerated claims (Brouwer, 2016). The aim of this paper is to explore the impact of Greenwash (GW) on Green Trust (GT) through the mediating role of Green Consumer Confusion (GCC) and Green Perceived Risk (GPR) by deploying a scale developed by Chen & Chang (2012). The relationship between demographic factors and the four constructs of GW, GT, GCC and GPR is also investigated. Through the deployment of a survey research design, questionnaires were administered to 325 respondents. The results of the analysis bring forth some interesting facts, including Greenwash being negatively related to Green Trust. However, our analysis – in contrast with that of Chen and Chang’s (2012) study - did not show a very strong mediating role played by GCC and GPR. This finding is very pertinent for companies either in the business of selling green products or positioning products on a green or eco-friendly plank.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49263651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Psychological Empowerment Experiences of Software Professionals in Post Lockdown Information Technology Organisations 封锁后信息技术组织中软件专业人员的心理授权体验

Transnational Marketing Journal Pub Date : 2021-09-13 DOI: 10.33182/tmj.v9i2.1577

S. R, H. Patrick

{"title":"Psychological Empowerment Experiences of Software Professionals in Post Lockdown Information Technology Organisations","authors":"S. R, H. Patrick","doi":"10.33182/tmj.v9i2.1577","DOIUrl":"https://doi.org/10.33182/tmj.v9i2.1577","url":null,"abstract":"Organisations have the responsibility of not only empowering employees, but also, aiding them towards flourishing. Post lockdown (Covid-19) in Indian information technology organisations (ITOs), software professionals who experienced psychological empowerment are more likely to carry out their assignments better as well as having higher levels of trust, loyalty, employer branding and job satisfaction. Empowerment practices are expected to nurture heliotropic experiences among individuals, thus leading to their flourishing. However, there is a lack of empirical evidence in the Indian ITO context. A quantitative approach was adopted, with 200 software professionals participating in the study, aimed at investigating the correlation between psychological empowerment and flourishing. Two valid and reliable structured questionnaires were used to conduct the study using convenience sampling to identify the software professionals and stratified sampling to stratify the ITOs post lockdown (for COVID-19). Descriptive and regression analysis was performed to probe the experience of meaning, competence, self-determination and impact on flourishing. The results indicate that the software professional's experienced both psychological empowerment and flourishing. It also creates an emotional ability to enables intrinsically employees to have positive outcomes. Furthermore, the sub-dimensions self-determination and impact are found to be good predictors of flourishing even during the post-lockdown (Covid-19) period. Implications of how psychological empowerment of software professionals is important to ITO performance and accomplishment of objectives are discussed in detail.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41465079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers 点击即取零售对顾客购买意愿影响的研究

Transnational Marketing Journal Pub Date : 2021-09-13 DOI: 10.33182/tmj.v9i2.1561

K. S, K. Gowda, Jayanta Banerjee

{"title":"Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers","authors":"K. S, K. Gowda, Jayanta Banerjee","doi":"10.33182/tmj.v9i2.1561","DOIUrl":"https://doi.org/10.33182/tmj.v9i2.1561","url":null,"abstract":"The retail sector, over the years, has evolved dramatically to provide better service to its customers. With the superior convenience of online shopping and tangible experience of in-store shopping, retail industries are looking forward to integrating both modes, thus embracing omni channel to provide better service to their customers. The prime objective of the research is to investigate the level of influence that using the Click & Collect online shopping mode can have on customer purchase intention and to ascertain the effects that online and offline shopping attributes have on this intention. The study emphasizes the usefulness of integrating both the shopping modes, thus embracing omni channel in the retail sector to provide a better shopping experience to the customers. The primary data were collected from 356 respondents. Secondary data were collected by reviewing articles, research papers, extant studies and newspaper articles. In the analysis, the buying behaviour through an e-commerce platform and customers’ purchase intentions are taken as the dependent variable. Product risk, online trust, website quality, offline experience and perceived usefulness are identified as the independent variables. The data thus collected were processed for regression tests using IBM SPSS 25 software to analyse the results. The Stimulus-Organism-Response model was deployed as the proposed model for the research. The results obtained from the research will allow retailers to understand the customer's buying behaviour towards the new Click & Collect system better by identifying the key variables that influence their purchase intention. ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48991595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Consumers in Crisis – Emerging Marketing Challenges 危机中的消费者——新兴的营销挑战

Transnational Marketing Journal Pub Date : 2021-09-13 DOI: 10.33182/tmj.v9i2.1575

Prof. Dr. Uday Salunkhe, D. Murthy, Vijaya Kumar Bhima Rao

{"title":"Consumers in Crisis – Emerging Marketing Challenges","authors":"Prof. Dr. Uday Salunkhe, D. Murthy, Vijaya Kumar Bhima Rao","doi":"10.33182/tmj.v9i2.1575","DOIUrl":"https://doi.org/10.33182/tmj.v9i2.1575","url":null,"abstract":"The COVID-19 pandemic has caused significant disruptions in the life of consumers. Consumers have started to learn and live a “new normal” lifestyle, shifting to spending only on essentials, consuming home food as compared to eating out or ordering in, increased use of technologies for shopping, education, and entertainment, and focusing on health and family. This change in the behaviour of average consumers has redefined the basics of marketing. Businesses are struggling due to lockdowns, lack of labour, tightened spending by consumers, and lack of raw materials for their operations. Working from home, consumers have started using digital technologies to search, identify, and order their bare minimum essentials. The purpose of this research paper is to evaluate how marketers should redefine their marketing strategies to adapt to changing consumer behaviour. As consumer behaviour is changing because of COVID-19, marketers need to rethink their fundamental marketing campaigns, moving away from traditional in-store marketing techniques to using digital technologies to reach consumers at their homes. This research was conducted using a structured questionnaire sent out to marketing executives. The responses received were analysed using SmartPLS. The present study provides valuable insights to the marketers on the emerging strategies that need to be adopted. Marketers should comprehend the social and economic impact of the pandemic, invest in digital technologies to reach out to customers virtually, streamline their supply chain to take advantage of localisation, offer family-oriented products, adopt short-term pricing policies, and develop alliances with competition for economies of scale.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43885135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer Entitlement Behaviour in Confucian Culture: Empirical Findings in the Vietnamese Retail Setting 儒家文化下的消费者权利行为:越南零售环境的实证研究

Transnational Marketing Journal Pub Date : 2021-08-31 DOI: 10.33182/tmj.v9i2.1191

D. Vo, Si Van Nguyen

引用次数: 1

Quality Lists of Marketing Journals: A Critical Appraisal 营销期刊的质量清单:一个关键的评估

Transnational Marketing Journal Pub Date : 2021-08-31 DOI: 10.33182/TMJ.V9I`2.1333

Salim Moussa

引用次数: 1

The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour 新冠肺炎引发的焦虑对消费者行为的影响

Transnational Marketing Journal Pub Date : 2020-10-20 DOI: 10.33182/tmj.v8i2.1066

H. Paksoy, Yakup Durmaz, Filiz Çopuroğlu, B. D. Özbezek

{"title":"The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour","authors":"H. Paksoy, Yakup Durmaz, Filiz Çopuroğlu, B. D. Özbezek","doi":"10.33182/tmj.v8i2.1066","DOIUrl":"https://doi.org/10.33182/tmj.v8i2.1066","url":null,"abstract":"The main purpose of this study is to examine the effect of anxiety that people experience due to the rapidly spreading Covid-19 on consumer behaviour. The sub-objectives of this study are to test the relationship among the anxiety caused by Covid-19, consumer behaviour and socio-demographic variables. In line with this purpose, qualitative research was conducted on 251 academicians working in Gaziantep University. Demographic information form, Death Anxiety Scale developed by Thorson and Powell (1992) and Consumer Behaviour Scale developed by Ang (2001) were conducted on the participants for data collection. The questionnaire was carried out online. The data obtained from the study were analyzed with statistical techniques such as factor analysis, correlation and regression analysis, independent sample T-test, and one-way analysis of variance (ANOVA). The findings of the study showed that the deprivation and suffering dimensions of the anxiety caused by Covid-19 have significant effects on the dimensions of consumer behaviour. It has also been found that there are significant differences among the socio-demographic characteristics of the participants, the anxiety caused by Covid-19 and consumer behaviour.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43762917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Spillover effect of Covid19 on the Global Economy 新冠肺炎疫情对全球经济的溢出效应

Transnational Marketing Journal Pub Date : 2020-10-20 DOI: 10.33182/tmj.v8i2.1067

H. Baber

引用次数: 13

Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century Gábor Rekettye(2019)。价值创造4.0——21世纪的产品营销

Transnational Marketing Journal Pub Date : 2020-05-15 DOI: 10.33182/tmj.v8i1.996

M. Bideci

引用次数: 1

Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century Gábor Rekettye（2019）。价值创造4.0——21世纪的营销产品

Transnational Marketing Journal Pub Date : 2020-05-15 DOI: 10.33182/tmj.v8i1.997

I. D. Silva

引用次数: 4