{"title":"Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century","authors":"I. D. Silva","doi":"10.33182/tmj.v8i1.997","DOIUrl":null,"url":null,"abstract":"Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Isabel Da Silva.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transnational Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33182/tmj.v8i1.997","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 4
Abstract
Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Isabel Da Silva.