Transnational Marketing Journal最新文献_第7页

Editorial 编辑

Transnational Marketing Journal Pub Date : 2019-05-27 DOI: 10.33182/tmj.v7i1.792

I. Sirkeci

引用次数: 0

UNESCO Recognition Reinforced the Relationship between Kyoto and Japanese Food through Japanese Newspaper Articles 联合国教科文组织的认可通过日本报纸的文章加强了京都与日本食品之间的关系

Transnational Marketing Journal Pub Date : 2019-05-27 DOI: 10.33182/TMJ.V7I1.766

Isami Omori

引用次数: 1

CSR Appropriation Process in Six Member Companies of the Global Compact Network Tunisia 突尼斯全球契约网络六个成员公司的企业社会责任拨款程序

Transnational Marketing Journal Pub Date : 2019-05-27 DOI: 10.33182/TMJ.V7I1.729

A. Bouderbala, Ferid Zaddem

{"title":"CSR Appropriation Process in Six Member Companies of the Global Compact Network Tunisia","authors":"A. Bouderbala, Ferid Zaddem","doi":"10.33182/TMJ.V7I1.729","DOIUrl":"https://doi.org/10.33182/TMJ.V7I1.729","url":null,"abstract":"There is currently no work dealing with CSR appropriation through a sensemaking perspective. The purpose of this research is to understand the CSR appropriation process of companies registered in a network through a sensemaking perspective. Anchored in pragmatic constructivism, this research mobilizes an intervention research method in the study of six cases of companies belonging to the Global Compact network for which we have been the coordinator. The data collection method consists of semi-structured and collective interviews as well as observation. The content analysis allowed for an interpretation of the results by applying a \"case-oriented strategy\", a \"replication strategy\" and \"inter-case\" analysis. The results show three stages of sensemaking in which the network intervenes (enactment) according to the stage of practice of CSR in the firm: (1) an intersubjective construction corresponding to pragmatic sensemaking (2) the passage from an intersubjective construction to generic construction characterised by an \"organised anarchy\" (3) generic construction where the sensemaking is political and procedural as influenced by strategy and corporate culture. The network interferes favourably in the process of sensemaking (enactment) by acting on the strategic technical and the cognitive levels.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42935554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in China 影响原产国(COO)的前因因素:中国食品来源调查

Transnational Marketing Journal Pub Date : 2019-05-27 DOI: 10.33182/TMJ.V7I1.752

K. Walley, L. Cheng, Tiantian Liu

{"title":"Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in China","authors":"K. Walley, L. Cheng, Tiantian Liu","doi":"10.33182/TMJ.V7I1.752","DOIUrl":"https://doi.org/10.33182/TMJ.V7I1.752","url":null,"abstract":"This paper reports a study that sought to investigate the antecedent factors influencing consumer COO perceptions. A review of the literature revealed that most previous studies consider these factors independently, however, it is now widely accepted that consumer decision making does not involve the consideration of variables one-at-a-time but rather as a small group of factors often referred to as the evoked set. This study, therefore, set out to fill a gap in the knowledge regarding the factors influencing consumer COO when considered collectively. A model of the antecedent factors impacting COO was developed from the literature and a three stage methodology involving both qualitative and quantitative techniques was then used to test the model. The findings not only confirm COO as an important factor in the decision making process of Chinese consumers when purchasing food products but go on to suggest that the role played by the antecedent factors of COO is much more complex than the existing literature might suggest. The main limitations of the study related to the work being conducted in just one country (China) and the inherent issues associated with research that is based on sampling. Despite the limitations, the paper makes an original contribution to knowledge regarding antecedent factors impacting COO and presents a number of implications for both practicing marketing managers and academic theorists.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43864397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Understanding determinants of illegal e-book downloading behaviour in the UK and Germany 了解英国和德国非法电子书下载行为的决定因素

Transnational Marketing Journal Pub Date : 2018-11-01 DOI: 10.33182/TMJ.V6I2.595

O. Jonas, I. Sirkeci

{"title":"Understanding determinants of illegal e-book downloading behaviour in the UK and Germany","authors":"O. Jonas, I. Sirkeci","doi":"10.33182/TMJ.V6I2.595","DOIUrl":"https://doi.org/10.33182/TMJ.V6I2.595","url":null,"abstract":"With the success of e-books in the last decade, e-book piracy has become increasingly prevalent. This is a significant threat to the publishing industry, publishers and authors alike. Despite efforts to inhibit illegal downloading of e-book files, unauthorized download platforms have not lost much popularity. One of the underlying problems is a limited understanding of the determinants that drive consumers in their choice between legal and illegal download options. This article identifies and critically evaluates the key product attributes in the decision-making process of consumers downloading e-books from legal and illegal sources. By providing consumer insights, the publishing industry and e-book sellers can be guided to meet consumer demand better and design marketing plans to attract consumers towards legal download sources and discourage e-book piracy. The consumer choice between legal and illegal e-book download platforms is analysed using the multi-attribute theory for consumer decision making. 23 attributes were tested using an online questionnaire and analysed by logistic regression. Three attributes were found to be significant in determining the choice of download platforms: A low perception of the importance of copyright compliance, dissatisfaction with the security of download platforms and dissatisfaction with e-book prices in online stores.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44998753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building 场所品牌的困境:短暂的大型活动vs.可持续的形象塑造

Transnational Marketing Journal Pub Date : 2018-11-01 DOI: 10.33182/TMJ.V6I2.598

Evinç Doğan

{"title":"The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building","authors":"Evinç Doğan","doi":"10.33182/TMJ.V6I2.598","DOIUrl":"https://doi.org/10.33182/TMJ.V6I2.598","url":null,"abstract":"The aim of this study is exploring the challenges in place branding through raising a debate on the transitory nature of mega-events vis-à-vis sustainable strategies for image-building. Food and cuisine, as part and parcel of cultural values, play a significant role in marketing places. In this context, The National Tourism Organization of Serbia (TOS) strives for building a positive and memorable image of the country based on “Soul Food” campaign. On the other hand, EXPO Milano 2015 is the case of a transitory event for analyzing the ways in which Serbia’s brand image is positioned and promoted through values, narratives, and manifestations. Unlike the examples of scholarly research focusing on countries hosting mega-events, this study investigates Serbia as a participating country in EXPO Milano 2015. The success of place branding is often attributed to long-term vision rather than short-term oriented promotion activities. Similarly, legacy is an important aspect for the success of mega-events, which should be linked to branding strategies. In this respect, mega-events can be recognized as useful place branding tools, not only in terms of attracting interest but also positioning the image of the place in the minds of people based on axiological, narrative and discursive levels of meaning.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48782132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Editorial 社论

Transnational Marketing Journal Pub Date : 2018-11-01 DOI: 10.33182/tmj.v6i2.553

Evinç Doğan

引用次数: 0

Behind Hummus Wars: The Role of the Food in National Identity in the Middle East 鹰嘴豆战争背后：食物在中东民族认同中的作用

Transnational Marketing Journal Pub Date : 2018-10-31 DOI: 10.33182/TMJ.V6I2.593

Ozge Copuroglu

引用次数: 1

Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers 散居营销重访:企业家和消费者的联系

Transnational Marketing Journal Pub Date : 2018-10-31 DOI: 10.33182/TMJ.V6I2.588

I. Sirkeci, F. Zeren

引用次数: 5

Editorial 社论

Transnational Marketing Journal Pub Date : 2018-05-31 DOI: 10.33182/tmj.v6i1.375

I. Sirkeci

引用次数: 0