{"title":"书评","authors":"Nevin Karabıyık Yerden","doi":"10.33182/tmj.v7i2.862","DOIUrl":null,"url":null,"abstract":"Gábor REKETTYE and Jonathan LIU (2018). Pricing - The New Frontier. London: Transnational Press London, 320pp, ISBN: 978-1-910781-83-8. Gábor Rekettye and Jonathan Liu, both are senior professors respectively in Hungary and the United Kingdom with extensive experience of teaching at all levels and to different audiences, offer a comprehensive textbook on pricing aspects of the widely used marketing mix framework. The book recently received an academic excellence award from the Hungarian Sciences Academy. This is an accolade also reflecting the seniority of the authors. ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book Review\",\"authors\":\"Nevin Karabıyık Yerden\",\"doi\":\"10.33182/tmj.v7i2.862\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Gábor REKETTYE and Jonathan LIU (2018). Pricing - The New Frontier. London: Transnational Press London, 320pp, ISBN: 978-1-910781-83-8. Gábor Rekettye and Jonathan Liu, both are senior professors respectively in Hungary and the United Kingdom with extensive experience of teaching at all levels and to different audiences, offer a comprehensive textbook on pricing aspects of the widely used marketing mix framework. The book recently received an academic excellence award from the Hungarian Sciences Academy. This is an accolade also reflecting the seniority of the authors. \",\"PeriodicalId\":37194,\"journal\":{\"name\":\"Transnational Marketing Journal\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transnational Marketing Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33182/tmj.v7i2.862\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transnational Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33182/tmj.v7i2.862","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
摘要
Gábor REKETTYE and Jonathan LIU(2018)。定价——新前沿。伦敦:跨国出版社伦敦，320页，ISBN: 978-1-910781-83-8。Gábor Rekettye和Jonathan Liu分别是匈牙利和英国的高级教授，在各个层次和不同受众的教学中拥有丰富的经验，他们提供了一本广泛使用的营销组合框架定价方面的综合教科书。这本书最近获得了匈牙利科学院颁发的学术优秀奖。这一荣誉也反映了作者的资历。
Gábor REKETTYE and Jonathan LIU (2018). Pricing - The New Frontier. London: Transnational Press London, 320pp, ISBN: 978-1-910781-83-8. Gábor Rekettye and Jonathan Liu, both are senior professors respectively in Hungary and the United Kingdom with extensive experience of teaching at all levels and to different audiences, offer a comprehensive textbook on pricing aspects of the widely used marketing mix framework. The book recently received an academic excellence award from the Hungarian Sciences Academy. This is an accolade also reflecting the seniority of the authors.
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