{"title":"书评","authors":"Omar Al Serhan","doi":"10.33182/tmj.v7i2.863","DOIUrl":null,"url":null,"abstract":"Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1-912997-21-3. Value Creation 4.0 is a marketing guide designed to address the needs of the age of the fourth industrial revolution. It takes a practical oriented approach via drawing the reader’s attention to situations and challenges. The title focuses on customer-oriented management of products and it also dissects many key value creation topics in 4 parts through 14 chapters. The book is primarily targeting practitioners and those in higher education as well as those interested advance marketing.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book Review\",\"authors\":\"Omar Al Serhan\",\"doi\":\"10.33182/tmj.v7i2.863\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1-912997-21-3. Value Creation 4.0 is a marketing guide designed to address the needs of the age of the fourth industrial revolution. It takes a practical oriented approach via drawing the reader’s attention to situations and challenges. The title focuses on customer-oriented management of products and it also dissects many key value creation topics in 4 parts through 14 chapters. The book is primarily targeting practitioners and those in higher education as well as those interested advance marketing.\",\"PeriodicalId\":37194,\"journal\":{\"name\":\"Transnational Marketing Journal\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transnational Marketing Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33182/tmj.v7i2.863\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transnational Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33182/tmj.v7i2.863","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
摘要
Gábor REKETTYE(2019)。价值创造4.0——21世纪的产品营销。伦敦:跨国出版社伦敦，251页，ISBN: 978-1-912997-21-3。价值创造4.0是一种营销指南，旨在满足第四次工业革命时代的需求。它采取了一种实用的方法，通过吸引读者的注意力到情况和挑战。本书聚焦于以客户为导向的产品管理，并在14章中分4部分剖析了许多关键的价值创造主题。这本书主要是针对从业者和那些在高等教育以及那些感兴趣的提前营销。
Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1-912997-21-3. Value Creation 4.0 is a marketing guide designed to address the needs of the age of the fourth industrial revolution. It takes a practical oriented approach via drawing the reader’s attention to situations and challenges. The title focuses on customer-oriented management of products and it also dissects many key value creation topics in 4 parts through 14 chapters. The book is primarily targeting practitioners and those in higher education as well as those interested advance marketing.
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