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Journal of Digital and Social Media Marketing最新文献

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Understanding Neuromarketing Techniques and Their Use in Localization 理解神经营销技术及其在本地化中的应用
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_22
Victoria Zahopoulos
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引用次数: 3
Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping 开发一种研究工具来研究消费者品牌感知、消费者品牌关系和消费者购买行为对在线服装购物的影响
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_5
Radhika Sharma, Vandana Ahuja, Shirin Alavi
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引用次数: 7
Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth 情感联系:社交媒体中品牌声音对全球增长的重要性
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_23
Monica Rodriguez-Moran
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引用次数: 1
Attracting New Students, Satisfying Current Students, and Creating Fans of an Educational Institution 吸引新生，满足在校生，创造教育机构的粉丝
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_24
Anouk de Boer
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引用次数: 1
Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value 企业在社交媒体上采取政治立场:风险、收益和创造社会价值的潜力
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_17
S. Guimond
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引用次数: 2
The Importance of App Store Optimization (ASO) for Hospitality Applications App Store优化(ASO)对酒店应用的重要性
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_11
Juana María Padilla-Piernas, M. C. Parra-Meroño, Miguel Ángel Beltrán-Bueno
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引用次数: 5
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal 唯物主义效应对服装协同消费平台使用的影响
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_7
Zainah Qasem, R. Algharabat, A. Alalwan, Doa'a Hajawi
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引用次数: 0
Smart Cities and Marketing: The Female-Relational-Orientation 智慧城市与市场营销:女性关系导向
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_13
C. H. Steinmetz
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引用次数: 0
Persona Classification of Celebrity Twitter Users 名人推特用户的角色分类
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_8
Aastha Kaul, Vatsala Mittal, Monica Chaudhary, Anuja Arora
{"title":"Persona Classification of Celebrity Twitter Users","authors":"Aastha Kaul, Vatsala Mittal, Monica Chaudhary, Anuja Arora","doi":"10.1007/978-3-030-24374-6_8","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_8","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73360094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia 沙特阿拉伯消费者采用社交商务的人口统计学差异研究
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_4
Salma S. Abed, S. Ezzi
{"title":"Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia","authors":"Salma S. Abed, S. Ezzi","doi":"10.1007/978-3-030-24374-6_4","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_4","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80961358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
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