{"title":"开发一种研究工具来研究消费者品牌感知、消费者品牌关系和消费者购买行为对在线服装购物的影响","authors":"Radhika Sharma, Vandana Ahuja, Shirin Alavi","doi":"10.1007/978-3-030-24374-6_5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"15 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping\",\"authors\":\"Radhika Sharma, Vandana Ahuja, Shirin Alavi\",\"doi\":\"10.1007/978-3-030-24374-6_5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":37158,\"journal\":{\"name\":\"Journal of Digital and Social Media Marketing\",\"volume\":\"15 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Digital and Social Media Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-030-24374-6_5\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Digital and Social Media Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-24374-6_5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping