发布求助
文献互助 智能选刊 最新文献

Journal of Digital and Social Media Marketing最新文献

筛选
英文 中文
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis 社交媒体商务建构对社会信任和顾客价值共同创造的影响:理论分析
Journal of Digital and Social Media Marketing Pub Date : 2019-11-12 DOI: 10.1007/978-3-030-24374-6_3
R. Algharabat, N. Rana, A. Alalwan, A. Baabdullah
{"title":"Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis","authors":"R. Algharabat, N. Rana, A. Alalwan, A. Baabdullah","doi":"10.1007/978-3-030-24374-6_3","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_3","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85544653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research 社会化媒体营销的投资回报:文献综述及未来研究建议
Journal of Digital and Social Media Marketing Pub Date : 2019-11-12 DOI: 10.1007/978-3-030-24374-6_1
Banita Lal, Elvira Ismagilova, Yogesh Kumar Dwivedi, Shirumisha Kwayu
{"title":"Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research","authors":"Banita Lal, Elvira Ismagilova, Yogesh Kumar Dwivedi, Shirumisha Kwayu","doi":"10.1007/978-3-030-24374-6_1","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_1","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81559058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 34
Online Product Localization: Challenges and Solutions in Global Online Marketplaces 在线产品本地化:全球在线市场的挑战和解决方案
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_19
M. Ciocca
{"title":"Online Product Localization: Challenges and Solutions in Global Online Marketplaces","authors":"M. Ciocca","doi":"10.1007/978-3-030-24374-6_19","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_19","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78189247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics 比较新兴市场共享经济中的交通服务SERVQUAL:来自Twitter分析的见解
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_9
S. Bijarnia, P. Ilavarasan, A. Kar
{"title":"Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics","authors":"S. Bijarnia, P. Ilavarasan, A. Kar","doi":"10.1007/978-3-030-24374-6_9","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_9","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"33 10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82673343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety 全面考察驱动技术采用、适应行为和结果的潜在态度成分
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_14
S. Muhammad, B. Dey, S. Alwi, M. M. Babu
{"title":"Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety","authors":"S. Muhammad, B. Dey, S. Alwi, M. M. Babu","doi":"10.1007/978-3-030-24374-6_14","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_14","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83621681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes 消费者亲环境行为的定性探索:识别新兴主题
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_6
H. Alzubaidi
{"title":"A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes","authors":"H. Alzubaidi","doi":"10.1007/978-3-030-24374-6_6","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_6","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"359 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76384180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using AI to Personalise Emotionally Appealing Advertisement 使用人工智能来个性化情感吸引广告
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_10
E. Mogaji, S. Olaleye, D. Ukpabi
{"title":"Using AI to Personalise Emotionally Appealing Advertisement","authors":"E. Mogaji, S. Olaleye, D. Ukpabi","doi":"10.1007/978-3-030-24374-6_10","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_10","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91285881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market 运用布局回顾和信息分析形成本土化假设——以面向俄罗斯市场的女装电子商务网站本土化为例
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_18
E. Howard
{"title":"Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market","authors":"E. Howard","doi":"10.1007/978-3-030-24374-6_18","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_18","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82920603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Considerations on Global Social Media Marketing 全球社会化媒体营销的思考
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_15
Esther Curiel
{"title":"Considerations on Global Social Media Marketing","authors":"Esther Curiel","doi":"10.1007/978-3-030-24374-6_15","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_15","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83190631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Multi-channel Digital Marketing Strategy in an Emerging Economy: The Case of Flintobox in India 新兴经济体中的多渠道数字营销策略:以印度Flintobox为例
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_16
K. Tamilmani, N. Rana, Yogesh Kumar Dwivedi
{"title":"Multi-channel Digital Marketing Strategy in an Emerging Economy: The Case of Flintobox in India","authors":"K. Tamilmani, N. Rana, Yogesh Kumar Dwivedi","doi":"10.1007/978-3-030-24374-6_16","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_16","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75423508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信