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Journal of Digital and Social Media Marketing最新文献

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Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis 社交媒体商务建构对社会信任和顾客价值共同创造的影响:理论分析
Journal of Digital and Social Media Marketing Pub Date : 2019-11-12 DOI: 10.1007/978-3-030-24374-6_3
R. Algharabat, N. Rana, A. Alalwan, A. Baabdullah
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引用次数: 6
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research 社会化媒体营销的投资回报:文献综述及未来研究建议
Journal of Digital and Social Media Marketing Pub Date : 2019-11-12 DOI: 10.1007/978-3-030-24374-6_1
Banita Lal, Elvira Ismagilova, Yogesh Kumar Dwivedi, Shirumisha Kwayu
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引用次数: 34
Online Product Localization: Challenges and Solutions in Global Online Marketplaces 在线产品本地化:全球在线市场的挑战和解决方案
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_19
M. Ciocca
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引用次数: 1
Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics 比较新兴市场共享经济中的交通服务SERVQUAL:来自Twitter分析的见解
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_9
S. Bijarnia, P. Ilavarasan, A. Kar
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引用次数: 5
Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety 全面考察驱动技术采用、适应行为和结果的潜在态度成分
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_14
S. Muhammad, B. Dey, S. Alwi, M. M. Babu
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引用次数: 2
A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes 消费者亲环境行为的定性探索:识别新兴主题
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_6
H. Alzubaidi
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引用次数: 0
Using AI to Personalise Emotionally Appealing Advertisement 使用人工智能来个性化情感吸引广告
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_10
E. Mogaji, S. Olaleye, D. Ukpabi
{"title":"Using AI to Personalise Emotionally Appealing Advertisement","authors":"E. Mogaji, S. Olaleye, D. Ukpabi","doi":"10.1007/978-3-030-24374-6_10","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_10","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91285881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market 运用布局回顾和信息分析形成本土化假设——以面向俄罗斯市场的女装电子商务网站本土化为例
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_18
E. Howard
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引用次数: 0
Considerations on Global Social Media Marketing 全球社会化媒体营销的思考
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_15
Esther Curiel
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引用次数: 2
Multi-channel Digital Marketing Strategy in an Emerging Economy: The Case of Flintobox in India 新兴经济体中的多渠道数字营销策略:以印度Flintobox为例
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_16
K. Tamilmani, N. Rana, Yogesh Kumar Dwivedi
{"title":"Multi-channel Digital Marketing Strategy in an Emerging Economy: The Case of Flintobox in India","authors":"K. Tamilmani, N. Rana, Yogesh Kumar Dwivedi","doi":"10.1007/978-3-030-24374-6_16","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_16","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75423508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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