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Journal of Digital and Social Media Marketing最新文献

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Localization Strategy for Business-to-Business Digital Marketing with a Focus on Industrial Metrology 以工业计量为重点的企业对企业数字营销本地化策略
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_21
Lucy Kirmond
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引用次数: 0
Taste vs. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era 品味与价值:数字营销时代的有效、真实和微妙的超本地化
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_20
Brendan M. Keating, Nitish Singh
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引用次数: 0
Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing 基于心理分析的有效教育营销技术采用模型
Journal of Digital and Social Media Marketing Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-24374-6_12
Arghya Ray, P. Bala, Shilpee A. Dasgupta
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引用次数: 8
Digital and Social Media Marketing: Emerging Applications and Theoretical Development 数字和社交媒体营销:新兴应用和理论发展
Journal of Digital and Social Media Marketing Pub Date : 2015-07-04 DOI: 10.1007/978-3-030-24374-6
D. Zachary
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引用次数: 10
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