{"title":"Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing","authors":"Arghya Ray, P. Bala, Shilpee A. Dasgupta","doi":"10.1007/978-3-030-24374-6_12","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"169 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Digital and Social Media Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-24374-6_12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}