Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)最新文献

{"title":"External Communication Research of the Belt and Road Initiative——Comparative analysis of the relevant reports on the Belt and Road Initiative in China daily, CNN and CNBC","authors":"Liaoran Hu","doi":"10.2991/mmetss-19.2019.125","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.125","url":null,"abstract":"The research on the status quo and problems of Chinese and foreign media reports proposed by \"One Belt And One Road\" is of necessity and importance to the improvement of China's international influence and the enhancement of China's external communication capacity. This article mainly uses content analysis method and takes China Daily in china and CNN and CNBC in United States as research objects, through the feature analysis and comparative study of the Belt and Road Initiative report, and finally found that the reporting agenda of China Daily, CNN and CNBC three media was similarly set up from three aspects: economic, social and ecological civilization construction, and all of them paid the greatest attention to the economic and trade initiatives of the initiative in the report. In addition, under the ideological conflict, there are obvious differences in attitudes in the economic issues of the “Belt and Road Initiative” in the Chinese and American media. In contrast, some of the social infrastructure and ecological civilization construction with low relevance to ideology in the initiative have gained consistent recognition attitude in different media in China and the United States. In terms of the reporting attitudes and inclinations, the study found that there are still some obvious differences in the perception of China’s “One Belt, One Road” initiative by the Western media and the public, which is largely due to the misunderstanding and distorted reports from western media’s “One Belt, One Road” initiative. Based on this, improving the comprehensiveness and accuracy of China's “Belt and Road Initiative” cross-border reporting is of great significance for enhancing the influence of the initiative and enhancing China's external communication capabilities. 1. Research background The “One Belt And One Road” initiative was firstly proposed by Chinese President Xi Jinping in 2013.With the signing of the \"One Belt, One Road\" memorandum between China and Italy in March 2019, \"One Belt, One Road\" has once again become a hot topic in China. The implementation of the initiative is based on the joint participation of countries along the \"One Belt And One Road\" route. However, at present, many other countries' one-sided understanding or even misunderstanding of this initiative proposed by China. For example, “China was imposing high levels of debt on nations in the Asia Pacific to acquire strategic assets or political influence over debtor nations” (from CNN). These misunderstand the purpose and original intention of \"One Belt, One Road\". Some western countries still view China's peaceful rise in the cold war mentality and power logic.This mentality is bound to be reflected directly or indirectly in mainstream media reports. Therefore, it is crucial to convey the concept and initiative of \"One Belt, One Road\" to international audience accurately, comprehensively and concretely. This study takes the Chinese and American mainstream media reports of \"One B","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114905677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Establishment and Empirical Study of Financial Eco-environmental Assessment System in Shandong Province","authors":"Changlin Ji, Yining Liu, Yaning Zhang","doi":"10.2991/mmetss-19.2019.63","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.63","url":null,"abstract":"Taking the data of 17 cities in Shandong Province from 2012 to 2017 as an example, this paper used principal component analysis to evaluate the level of regional financial ecological environment. Through the regression analysis, this paper examined the core factors of financial ecological environment. We found that, the leading degree of government and the level of credit system construction were the important factors which affected the financial ecological environment evaluation index. The suggestions of this paper were as the followed: For the regions with backward endowments, the government should gradually reduce intervention, promoted the market-oriented management, and gave impetus to the construction of local credit system. 山东省金融生态环境评价体系构建与实证研究 汲昌霖 1, a 刘艺宁 1, b 张雅柠 1, c, * 东北电力大学经济管理学院,吉林,吉林,中国 561545055@qq.com, 2723131373@qq.com, 522707763@qq.com 张雅柠(通讯作者) 关键词:金融生态环境;主成分分析;区域金融;引力模型 中文摘要:文章以山东省 17 个地市 2012-2017 年的数据为例,采用主成分分析法评估区域金 融生态环境水平。通过回归分析来考察金融生态环境的核心影响因素。研究发现:政府主导 程度与信用制度建设水平是影响金融生态环境评价指数的重要因素。本文的政策建议是:对 于禀赋落后的地区,政府应逐步减少干预,推进市场化管理,同时积极推行地方的信用制度 建设。 1.引言 改革开放以来,山东经济总量一直稳居三甲,但与粤、苏两省相比,存在着明显的国资 占比高、创新活力低的特点。就国内现有文献而言,无论是基于宏观层面的金融生态环境评 价还是微观层面的经济效应研究,都是关于概念认知的深入和一些相关指标关系的检验,并 没有指出金融生态环境的变迁机制及优化途径,而对于一个区域金融生态环境变迁机制的认 识无论对于现有经济运行环境的掌握还是未来宏观经济的发展方向及政策的制定都具有重要 指导意义。本文可能的贡献是:1.综合且直观地显示了各城市的金融资产质量状况及其表现 形式、以及在被评价城市中的相对地位;2.构成了银行部门地区信用评级的一个基础;3.构成 进一步分析城市金融生态环境变迁研究的基础。 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 351","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"47 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128372842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enlightenment of John Keats’s Ecological Viewpoints to Modern Society","authors":"Jianxin Zhou, Peishan Li","doi":"10.2991/mmetss-19.2019.64","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.64","url":null,"abstract":"With the deterioration of ecological crisis in the process of human civilization, ecological problems have been paid close attention to all over the world. All the results show that ecological construction is urgent. In his short life, Keats wrote many poems containing ecological thoughts, as well as letters expressing his views on human and nature. Keats's ecological viewpoints reflected in his poems and letters are summarized into three points: human is part of nature; returning to nature; coexistence of human and nature. Inspired from these three points, three enlightenments to modern society are drawn as follows: firstly, establishing concept of green ecological civilization, abandoning action of destroying nature blindly in pursuit of interests; secondly, upholding ecological future view and constructing ecological civilization with a long-term perspective so as to leave a good natural environment for descendants; thirdly, cherishing an ecological global view and protecting ecological environment from the standpoint of all mankind around the world to build a beautiful earth for humans. Based on Marxist ecological views, President Xi Jinping of China has put forward a new concept of development for China, which includes \"green\" development to solve environmental problems. Keats's ecological viewpoints has certain reference value to the construction of ecological civilization for China today as well.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129915595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Tax Treatment for PPP Projects","authors":"Yahui Guo","doi":"10.2991/mmetss-19.2019.193","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.193","url":null,"abstract":"As the PPP mode sees wider application across all industries, to establish a scientific funding mechanism becomes a prerequisite to ensure smooth capital flow and a driving force for innovation in taxation policies and strategies. Through case studies of tax treatment under different funding mechanisms in PPP projects, this research analyzed the operational environment, standards and tax treatment of PPP projects.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130827148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Environmental Situations of Power Enterprises Following the Digital Revolution","authors":"Jun Feng, Xiaochen Wang, Xinli Xiao","doi":"10.2991/mmetss-19.2019.130","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.130","url":null,"abstract":"The digital revolution is promoting the development of traditional industries, such as energy and power industry, to demand-oriented, human-oriented and ecological system. The overall development strategy of power enterprises needs to actively adapt to general trend of technological progress. This paper analyzes the profound changes of many external environmental situations of power enterprises under the influence of digital revolution, including technology environmental situation’s mix trend of digital technology and energy technology, regulation environmental situation’s energy transition requirement of clean energy, as well as market environmental situation’s change of business characteristics and business organization patterns. 数字革命下能源电力企业面临的环境形势研究 冯君淑, 王晓晨, 肖鑫利 国网能源研究院有限公司,昌平,北京,中国 fengjunshu@sgeri.sgcc.com.cn, wangxiaochen@sgeri.sgcc.com.cn, xiaoxinli@sgeri.sgcc.com.cn *通讯作者 关键词: 数字革命; 电力企业; 业务特征; 技术特征 中文摘要. 数字革命正在推动能源电力等传统产业向以需求导向、以人为本、生态体系为特 征的产业形态发展,能源电力企业整体发展战略需要主动适应这一轮技术进步的大趋势。本 文分析了数字革命影响下的能源电力企业面临的多种外部环境的深刻变化,包括技术环境下 的数字技术群与能源、管理技术群的融合趋势,制度环境下的能源清洁低碳转型的要求,和 市场环境下的业务特征的变化及业务组织模式的调整要求。","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126842209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Construction and Practical Teaching Experience of the International Logistics and Supply Chain Laboratory","authors":"Qiwei Jiang","doi":"10.2991/mmetss-19.2019.25","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.25","url":null,"abstract":"The idea and goal of laboratory construction of logistics management major, the demand function and planning scheme of laboratory construction, and the design and implementation of experimental project are studied. Combined with the common problems existing in the practical teaching of logistics management, Fuzhou University of International Studies and Trade has established an international logistics and supply chain laboratory, which provides experience and reference for the construction of logistics management laboratory.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114138939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Influence of Content Features of Short Video Marketing on Consumer purchase intentions","authors":"Yani Xiao, Lan Wang, Ping Wang","doi":"10.2991/mmetss-19.2019.82","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.82","url":null,"abstract":"The short video industry is in the hotspot which favored by more and more users and advertisers. The length of short video is usually less than 5 minutes. The content is refined and rich, adapting to the fast-paced life, and the mode of vertical screen is also in line with the habits of mobile users. The interaction is more active, and the maturity of artificial intelligence technologies such as face recognition makes short videos more interesting and entertaining. The rapid development of short videos gives rise to short video marketing. This article will combine the content characteristics of short video marketing model with the relevant theories of purchase intention, and establish the research model. By delivering questionnaires and analyzing the data, the three hypotheses proposed are going to be validated: perceived usefulness, playfulness and the involvement of influencers will have a positive impact on consumers' intention to purchase. Through the analysis of the data, the above assumptions are all true. Among them, the influence of influencers is the most significant. Finally, based on the conclusions drawn from the empirical analysis, the article will combine with the actual situation then make some suggestion to the short video marketing of companies. 1. Overview of short video and short video marketing This chapter details the development of short video, as well as the huge marketing potential due to its unparalleled advantages. 1.1 Definition and development of short video marketing 1.1.1 Definition of short video marketing Short video is an emerging form of video that is usually played by viewers who are on the move. The duration of short video is vaguely defined. In general, videos from five seconds to five minutes can be classified as short videos. The production is relatively easy and the cost is low. While the content is usually rich and refined, and it adapts to the fast-paced life. Also, the mode of vertical screen is in line with the habits of mobile users and the application of artificial intelligence technology such as face recognition makes the short video more entertaining and interactive. According to data from Ai Media, the number of short video users in China has reached 501 million in 2018, and this number is still rising. With the rapid development of the short video industry, short video marketing is increasingly favored by advertisers. Generally speaking, short video marketing, in a narrow sense, refers to all marketing activities on the specialized short video platform, while this article is mainly aimed at short video marketing in a broad sense, that is, all the short-video-based marketing activities, which exist in various kinds of the Internet platform not only includes specialized short video platforms (such as TikTok, Kuaishou, Volcano Videos, Meipai, etc.), but also other extensive content platforms (such as Weibo, WeChat, Zhihu, Tencent Video, etc.), e-commerce platforms (such as Taobao), and others.[1] 4th","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"310 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121704168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effects of Input and Output on Second Language Acquisition","authors":"M. Zhu","doi":"10.2991/mmetss-19.2019.9","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.9","url":null,"abstract":"The process of input and output is an indispensable part of second language acquisition. The reason is that learners need to master relevant linguistic knowledge, such as vocabulary, collocation, grammar rules and pronunciation skills, so as to make comprehensible output in the class and the real world. To be specifically, although input and output are both of vital importance in the process of second language acquisition, input is a prerequisite for output and its role cannot be underestimated. This paper aims to illustrate the positive and negative effects of input and output in speaking and writing classes. In addition, this paper will also provide some in-depth teaching inspiration, so that teachers can be targeted on choosing appropriate teaching methods in their teaching process, to help students absorb knowledge and express their ideas effectively.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"79 8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131123639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ways to Cultivate College Students’ Teamwork Consciousness in College Basketball Teaching","authors":"Dawei Wen","doi":"10.2991/mmetss-19.2019.5","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.5","url":null,"abstract":"With the increasing attention of the state and the education department to the higher education, the all-around development of students’ quality has received extensive attention. Both the levels of students’ academic knowledge and the improvement of students’ sports quality have received the attention of colleges and universities in the development of the times and education. The basketball, a kind of sports that relies on group cooperation to be well carried out has received a lot of attention from colleges and universities. The college teachers and the Ministry of Education are also constantly studying how to effectively train college students’ teamwork consciousness in basketball teaching.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132565444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An operational study on the Construction of the combination training method of Ten items of physical Fitness for Men in troops","authors":"Xuan Li","doi":"10.2991/mmetss-19.2019.158","DOIUrl":"https://doi.org/10.2991/mmetss-19.2019.158","url":null,"abstract":"In this paper, combined with practice and the concept of the new era, the idea of fighting effectiveness from organizational form is firmly established, which is composed of three basic elements: man, weapon equipment and the combination of man and weapon equipment. As the originator of combat effectiveness, people can not be separated from the exercise of physical quality, only their own hard, in order to give full play to combat effectiveness. The army has always attached great importance to physical training, and only by innovating physical training methods and making the training methods more reasonable, scientific and effective can we keep up with the trend of physical development of the times and forge a more powerful people's army. Therefore, this paper adopts the literature method and semi-structural interview. Talk about the method, the action research method and so on, boldly innovates through the army men’s physical fitness project transformation and the conformity, constructs the suitable army men’s physical fitness training one kind of method. It is concluded that the combination training of \"physical fitness ten items\" belongs to the training method with heavy load and high intensity, which accords with the characteristics of physical fitness training of troops.","PeriodicalId":363311,"journal":{"name":"Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130324053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}