External Communication Research of the Belt and Road Initiative——Comparative analysis of the relevant reports on the Belt and Road Initiative in China daily, CNN and CNBC

The research on the status quo and problems of Chinese and foreign media reports proposed by "One Belt And One Road" is of necessity and importance to the improvement of China's international influence and the enhancement of China's external communication capacity. This article mainly uses content analysis method and takes China Daily in china and CNN and CNBC in United States as research objects, through the feature analysis and comparative study of the Belt and Road Initiative report, and finally found that the reporting agenda of China Daily, CNN and CNBC three media was similarly set up from three aspects: economic, social and ecological civilization construction, and all of them paid the greatest attention to the economic and trade initiatives of the initiative in the report. In addition, under the ideological conflict, there are obvious differences in attitudes in the economic issues of the “Belt and Road Initiative” in the Chinese and American media. In contrast, some of the social infrastructure and ecological civilization construction with low relevance to ideology in the initiative have gained consistent recognition attitude in different media in China and the United States. In terms of the reporting attitudes and inclinations, the study found that there are still some obvious differences in the perception of China’s “One Belt, One Road” initiative by the Western media and the public, which is largely due to the misunderstanding and distorted reports from western media’s “One Belt, One Road” initiative. Based on this, improving the comprehensiveness and accuracy of China's “Belt and Road Initiative” cross-border reporting is of great significance for enhancing the influence of the initiative and enhancing China's external communication capabilities. 1. Research background The “One Belt And One Road” initiative was firstly proposed by Chinese President Xi Jinping in 2013.With the signing of the "One Belt, One Road" memorandum between China and Italy in March 2019, "One Belt, One Road" has once again become a hot topic in China. The implementation of the initiative is based on the joint participation of countries along the "One Belt And One Road" route. However, at present, many other countries' one-sided understanding or even misunderstanding of this initiative proposed by China. For example, “China was imposing high levels of debt on nations in the Asia Pacific to acquire strategic assets or political influence over debtor nations” (from CNN). These misunderstand the purpose and original intention of "One Belt, One Road". Some western countries still view China's peaceful rise in the cold war mentality and power logic.This mentality is bound to be reflected directly or indirectly in mainstream media reports. Therefore, it is crucial to convey the concept and initiative of "One Belt, One Road" to international audience accurately, comprehensively and concretely. This study takes the Chinese and American mainstream media reports of "One Belt, One Road" as examples, using content analysis method, selecting a total of 30 reports from CNN, CNBC and China 1 Luo Yan. How to tell the story of China in the "One Belt, One Road" international communication[J].News World, 2018(04):70-73. 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 351