JURNAL STIE SEMARANG (EDISI ELEKTRONIK)最新文献

{"title":"PENERAPAN STRATEGI 7P MARKETING MIX PADA GROSIR KOSMETIK","authors":"M. Juniadi, Nina Dewi Lashwaty, M.Pd R. Mursid","doi":"10.33747/stiesmg.v16i1.667","DOIUrl":"https://doi.org/10.33747/stiesmg.v16i1.667","url":null,"abstract":"Penggunaan kosmetik yang meluas termasuk di Indonesia membuat banyak pihak mendirikan perusahaan manufaktur dan perusahaan dagang produk terkait. Hal ini membuat persaingan semakin ketat. Marketer diharuskan untuk mengadopsi strategi pemasaran untuk memenangkan hati konsumen. Salah satu strategi pemasaran yang banyak diadopsi oleh toko kosmetik termasuk Ivone Grosir Kosmetik adalah 7P marketing mix. Teknik Sampling Insidental diaplikasikan dalam penelitian ini. Teknik pengumpulan data yang digunakan adalah angket, observasi dan wawancara. Nilai Cronbach’s Alpha 0.887 menyatakan reliabilitas angket tinggi. Data yang diperoleh merupakan data primer. Variabel bebas terdiri dari produk, harga, promosi, tempat, SDM, proses dan bukti fisik. Keputusan pembelian merupakan variabel terikat. Dari Uji Analisis Linier Berganda satu tahap diperoleh hasil bahwa variabel harga, bukti fisik, proses dan promosi memiliki pengaruh positif terhadap keputusan pembelian, sedangkan yang lain berpengaruh negatif. Dari Uji F diketahui bahwa semua variabel bebas dalam penelitian ini memiliki pengaruh secara simultan terhadap variabel terikat. Berdasalkan hasil Uji t ditemukan pengaruh secara parsial dari variabel-variabel harga, bukti fisik dan proses terhadap variabel keputusan pembelian, sementara variabel yang lain tidak memiliki pengaruh parsial. Menurut Analisis Koefisien Determinasi diperoleh fakta bahwa variabel-variabel bebas yang dimasukkan ke dalam penelitian ini berpengaruh 57.2% terhadap variabel terikat.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"147 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139799948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KINERJA KARYAWAN DI ANTARA LINGKUNGAN KERJA DAN KOMUNIKASI SEBUAH PERUSAHAAN JAWATAN","authors":"Tettie Setiyarti, Putu Fajar Hariyani, Ni Ketut Laswitarni, Pipit Sundari","doi":"10.33747/stiesmg.v16i1.682","DOIUrl":"https://doi.org/10.33747/stiesmg.v16i1.682","url":null,"abstract":"Every company is expected to be able to manage its human resources well, so that they can be relied on to achieve the company's vision, mission, and targets. The two main factors that influence employee performance in a company are a conducive work environment and the communication style used within the company. This article will focus on discussing and analysing the influence of the work environment and communication on employee performance in a service company, with the Broadcast Program Sector of LPP RRI Denpasar as a case study. The analysis technique that will be used in this article is multiple linear regression analysis. Based on the results of the regression that has been carried out, the regression model used to determine the Employee Performance (Y) is ideal, because the two independent variables, Work Environment (X1) and Communication (X2), both together (simultaneously) and partially, has a positive and significant effect","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"36 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139798390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERMINAN KINERJA KARYAWAN PT. SMARTFREN TELECOM TBK","authors":"Endah Fatqur Kusuma, Ariyani Indriastuti","doi":"10.33747/stiesmg.v16i1.697","DOIUrl":"https://doi.org/10.33747/stiesmg.v16i1.697","url":null,"abstract":"Abstract. \u0000Performance is the result of work in terms of quality and quantity achieved by an employee in carrying out their duties and responsibilities. The purpose of this research is to analyze the influence of compensation, leadership and career path on performance employee .Free variable in this research, namely compensation, leadership and career path, as well as the dependent variable, namely performance. Research population is an employee of PT. Smartfren Telecom Tbk Semarang Branch Office, with amount sample of 38 respondents. The data collection method is by distributing questionnaires to respondents. Data analysis uses multiple linear regression. Based on instrument test results data obtained results valid and reliable. Study this too has done it fulfil classical assumption test criteria. The result show that compensation, leadership and career path have a significant positive effect on employee performance.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"60 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139800466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFEKTIVITAS GAYA PEMASARAN BAKAR-BAKAR DUIT OLEH E-COMMERCE DI INDONESIA","authors":"Liafatra Nurlaily, Oktarini Kuntari","doi":"10.33747/stiesmg.v16i1.642","DOIUrl":"https://doi.org/10.33747/stiesmg.v16i1.642","url":null,"abstract":"This study aims to determine the effectiveness of marketing strategies using the style of burning money by e-commerce to achieve the goals of increasing data, people’s purchasing power using e-commerce, and changing the behaviour of Indonesian people towards digitalization. The literature study method was used to conduct this research due to limited time and resources to conduct case studies or collect data through interviews with e-commerce visitors. The results of the study show the effectiveness of the money-burning marketing style in increasing the number of e-commerce users, increasing the amount of annual e-commerce revenue, and increasing the percentage of activity in the use of e-commerce by internet users in Indonesia.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"49 215","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139801620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KINERJA KARYAWAN DI ANTARA LINGKUNGAN KERJA DAN KOMUNIKASI SEBUAH PERUSAHAAN JAWATAN","authors":"Tettie Setiyarti, Putu Fajar Hariyani, Ni Ketut Laswitarni, Pipit Sundari","doi":"10.33747/stiesmg.v16i1.682","DOIUrl":"https://doi.org/10.33747/stiesmg.v16i1.682","url":null,"abstract":"Every company is expected to be able to manage its human resources well, so that they can be relied on to achieve the company's vision, mission, and targets. The two main factors that influence employee performance in a company are a conducive work environment and the communication style used within the company. This article will focus on discussing and analysing the influence of the work environment and communication on employee performance in a service company, with the Broadcast Program Sector of LPP RRI Denpasar as a case study. The analysis technique that will be used in this article is multiple linear regression analysis. Based on the results of the regression that has been carried out, the regression model used to determine the Employee Performance (Y) is ideal, because the two independent variables, Work Environment (X1) and Communication (X2), both together (simultaneously) and partially, has a positive and significant effect","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"73 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RELIGIUSITAS, PELAYANAN TERBAIK, DAN PROMOSI SEBAGAI FAKTOR KEPUTUSAN NASABAH UNTUK SAVING MONEY DI PERBANKAN SYARIAH","authors":"A. Alfian, Dian Essa Nugrahini Dian Essa Nugrahini Dian Essa Nugrahini","doi":"10.33747/stiesmg.v16i1.678","DOIUrl":"https://doi.org/10.33747/stiesmg.v16i1.678","url":null,"abstract":"Tujuan Penelitian ini adalah untuk mengetahui religiusitas, pelayanan terbaik, dan promosi sebagai faktor yang memperkuat keputusan nasabah untuk melakukan saving money pada industri perbankan syariah di Jawa Tengah, yang dampaknya juga akan semakin memperkuat industri keuangan syariah di Indonesia. Penelitian berbentuk kuantitatif dan sampel akan diukur menggunakan data primer yang berasal dari kuesioner kepada populasi penelitian yaitu nasabah Industri Bank Syariah yang ada di Jawa Tengah. Hasil penelitian menunjukkan religiusitas, pelayanan dan promosi berpengaruh positif terhadap keputusan nasabah dalam menabung di bank syariah","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"101 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI BAURAN PEMASARAN 4P TERHADAP PEMILIHAN KELOMPOK BERMAIN/TAMAN-KANAK-KANAK","authors":"Nina Dewi Lashwaty, I. Widiati, Nurhidayanto Nurhidayanto","doi":"10.33747/stiesmg.v15i2.639","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.639","url":null,"abstract":"Abstract. Awareness of the importance of early childhood education (PAUD) has led to the establishment of Playgroups (KB) and Kindergartens (TK). The rise of similar educational services causes increased competition. To win the hearts of parents/guardians of prospective students, PAUD organizers apply various marketing strategies, one of which is the marketing mix. KB/TK Puri Mandiri III in Cemani, Grogol, Sukoharjo is one of the PAUD service providers that implements the 4P marketing mix. That is the background of this research. The research was carried out to understand the simultaneous and partial contribution of the 4P marketing mix variables to the selection of KB/TK Puri Mandiri III, as well as to understand which variables had the greatest contribution. Explanatory research with a quantitative approach is applied. Based on this research, it can be understood that product, price, place and promotion have a simultaneous contribution to the selection of KB/TK Puri Mandiri III. Partially, product and place contributed to the selection of KB/TK Puri Mandiri III, while price and promotion did not. The variable that has the biggest contribution in the selection is the product. For the future it is recommended that KB/TK Puri Mandiri III apply the 7P marketing mix strategy. \u0000Keyword: marketing, place, price, product, promotion \u0000Abstraksi. Kesadaran akan pentingnya pendidikan anak usia dini (PAUD) menyebabkan banyak didirikan Kelompok Bermain (KB) dan Taman Kanak-Kanak (TK). Maraknya jasa pendidikan sejenis menyebabkan persaingan yang meningkat. Untuk memenangkan hati orangtua/wali calon peserta anak didik, penyelenggara PAUD menerapkan berbagai strategi pemasaran, salah satunya adalah bauran pemasaran. KB/TK Puri Mandiri III di Cemani, Grogol, Sukoharjo merupakan salah satu penyedia jasa PAUD yang menerapkan bauran pemasaran 4P (product, price, place, promotion). Hal itulah yang menjadi latar belakang riset ini. Riset dilaksanakan guna memahami kontribusi secara simultan maupun parsial variabel-variabel bauran pemasaran 4P terhadap pemilihan KB/TK Puri Mandiri III, serta memahami variabel apa yang memiliki kontribusi terbesar terhadap pemilihan. Explanatory research dengan pendekatan Kuantitatif diterapkan pada riset ini dan menggunakan bantuan SPSS dalam mengolah data. Berdasarkan riset ini dapat dipahami bahwa product, price, place dan promotion memiliki kontribusi simultan terhadap pemilihan KB/TK Puri Mandiri III. Secara parsial product dan place berkontribusi terhadap pemilihan KB/TK Puri Mandiri III, sementara price dan promotion tidak. Variabel yang memiliki kontribusi terbesar dalam pemilihan KB/TK Puri Mandiri III adalah product. Untuk waktu mendatang KB/TK Puri Mandiri III direkomendasikan menerapkan strategi bauran pemasaran 7P (product, price, place, promotion, people, process, physical evidence). \u0000Kata kunci: harga, pemasaran, produk, promosi, tempat","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"384 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131935839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KEBIJAKAN DPRD TERHADAP KINERJA DPRD","authors":"Wahyu Permadi","doi":"10.33747/stiesmg.v15i2.645","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.645","url":null,"abstract":"Government Regulation Number 21 of 2021 concerning the Implementation of Spatial Planning, has provided a new dimension for Regional Governments in terms of implementation of spatial planning which currently includes 6 aspects which include: (1) Spatial Planning, (2) Spatial Utilization, (3) Spatial Utilization Control, (4) Spatial Planning Supervision, (5) Spatial Planning Development and (6) Spatial Planning Institutions. The Constellation of the Roles and Functions of the Purbalingga Regency DPRD towards the implementation of Spatial Planning can be optimized through 3 basic functions, namely the Legislative Function, Budget Function, and Oversight Function. In this research, the researcher aims to analyze how to optimize the DPRD's role in evaluating the suitability of space utilization in Purbalingga Regency. The research method uses qualitative methods. With the results of research on the evaluation of the results of the assessment of the level of spatial planning mismatch, namely 66.80 percent, it is necessary to revise the RTRW in 2020","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115010923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penerapan Penilaian Prinsip 5C Sebagai Upaya Pencegahan Pembiayaan Bermasalah di Bank Jateng Capem Juwana","authors":"Silvia Hendrayanti, Rokhmad Budiyono, Natoil Natoil","doi":"10.33747/stiesmg.v15i2.632","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.632","url":null,"abstract":"Banks and non-bank financial institutions basically have a very strategic function and play a very important role in a country's economic activities. The existence of banks currently plays a very important role for the welfare of society. This study aims to determine the application of the 5C principle assessment (Character, Capacity, Capital, Collateral, Condition) as an effort to prevent problem financing at Bank Jateng Capem Juwana. The research method used in this research is Multiple Linear Regression Test, Partial Hypothesis Test (t test), Model Feasibility Test, Coefficient of Determination Test. The data used in this research is secondary data with a total of 98 respondents who are the research subjects. Based on the research results, the coefficient of determination is expressed in percentage. R2 values ​​range from 0 < R2 < 1 . In the SPSS output, the coefficient of determination lies in the Summaary Model and is written R Square, which means that the Financing Problem for Bank Jateng Juwana's Micro Service Unit is 83.2% influenced by Character, Capacity, Capital, Collateral, Condition. Bank Jateng, Juwana Micro Service Unit, should further explore the 5C principles in lending so that the quality of debtors is maintained and the prevention of problem financing is maintained. For future researchers, it is better to add other independent variables such as Personality, Prospect, Payment, Profitability, Protection and others to get more detailed and accurate results regarding the prevention of problem financing.Banks and non-bank financial institutions basically have a very strategic function and play a very important role in a country's economic activities. The existence of banks currently plays a very important role for the welfare of society. This study aims to determine the application of the 5C principle assessment (Character, Capacity, Capital, Collateral, Condition) as an effort to prevent problem financing at Bank Jateng Capem Juwana. The research method used in this research is Multiple Linear Regression Test, Partial Hypothesis Test (t test), Model Feasibility Test, Coefficient of Determination Test. The data used in this research is secondary data with a total of 98 respondents who are the research subjects. Based on the research results, the coefficient of determination is expressed in percentage. R2 values ​​range from 0 < R2 < 1 . In the SPSS output, the coefficient of determination lies in the Summaary Model and is written R Square, which means that the Financing Problem for Bank Jateng Juwana's Micro Service Unit is 83.2% influenced by Character, Capacity, Capital, Collateral, Condition. Bank Jateng, Juwana Micro Service Unit, should further explore the 5C principles in lending so that the quality of debtors is maintained and the prevention of problem financing is maintained. For future researchers, it is better to add other independent variables such as Personality, Prospect, Payment, Profitability, Protection and others to","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125131401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TINGKAT PROFITABILITAS, LEVERAGE, DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DEVIDEN SEBAGAI VARIABEL INTERVENING (SUBSEKTOR MAKANAN & MINUMAN )","authors":"Christina Dewi Wulandari, T. Damayanti, Aulia Rizki Anggraini","doi":"10.33747/stiesmg.v15i2.587","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.587","url":null,"abstract":"Sektor industri manufaktur merupakan tumpuan utama terhadap pertumbuhan ekonomi di Indonesia, menurunnya nilai perusahaan pada sector pertumbuhan ekonomi industri manufaktur akan berpengaruh besar terhadap perekonomian di indonesia, maka dari itu perusahaan dituntut untuk meningkatkan nilai perusahaan agar menarik minat investor Penelitian ini dilakukan untuk menganalisis pengaruh tingkat Profitabilitas, Leverage, dan kebijkan hutang terhadap nilai perusahaan  dengan kebijakan deviden sebagai variabel Intervening. Objek pada penelitian ini adalah perusahaan manufaktur sektor industri barang konsumsi dengan mengunakan teknik pengambilan sampel nonprobability sampling (non-random sampling) dan metode purposive sampling. Teknik analisis yang digunakan adalah regresi linear berganda dan analisis jalur. Berdasarkan hasil penelitian, diperoleh hasil bahwa Probabilitas, leverage tidak berpengaruh terhadap kebijakan deviden. Sementara kebijakan hutang berpengaruh terhadap kebijakan deviden. Leverage, kebijakan hutang tidak berpengaruh terhadap nilai perusahaan. Sementara tingkat profitabilitas berpengaruh terhadap nilai perusahaan. kebijakan deviden tidak berpengaruh terhadap nilai perusahaan Kebijakan deviden  tidak dapat memediasi leverage dan kebijakan hutang terhadap nilai perusahaan. Sementara kebijakan deviden dapat memediasi hubungan antara tingkat profitabilitas terhadap nilai perusahaan.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131869107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}