JURNAL STIE SEMARANG (EDISI ELEKTRONIK)最新文献

{"title":"THE REVIVAL OF NOKIA : THE POWER OF PAST RECOGNITION OF BRAND AND THE INNOVATIVENESS","authors":"Deviyola Kurnia Ramadhani, Ignatius Hari Santoso","doi":"10.33747/stiesmg.v15i2.603","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.603","url":null,"abstract":"The purpose of this research is to find out The Revival Of Nokia: The Power Of Past Recognition Of Brand And The Innovativeness. The population in this study are consumers who currently have purchased a Nokia brand smartphone. The sample in this study are consumers who currently have purchased a Nokia brand smartphone as many as 97 respondents. The sampling technique in this study was using snowball sampling as the sampling technique. The analysis tool used is Smart PLS. The results of the study show that brand recognition has a positive effect on repurchase intention","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123364715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MENINGKATKAN KINERJA PEMASARAN MELALUI CUSTOMER INVOLVEMENT: PENGEMBANGAN SERVICE DOMINANT LOGIC","authors":"Ali Ali","doi":"10.33747/stiesmg.v15i2.621","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.621","url":null,"abstract":"Tujuan penelitian ini untuk pengembangan konsep  Service Dominant Logic (SDL) untuk mengatasi kesenjangan hasil penelitian pengaruh inovasi pemasaran dan kapabilitas pemasaran terhadap kinerja pemasaran. Populasi penelitan ini yaitu industri mebel ekspor di Kabupaten Jepara sejumlah 307. Penentuan jumlah sampel dengan rumus Slovin \u0000 didapat sebanyak 171. Teknik pemilihan sampel dengan teknik probability sampling dan  dipilih simple random sampling. Hasil pengujian hipotesis menunjukkan  inovasi pemasaran, kapabilitas pemasaran dan customer involvement  berpengaruh signifikan terhadap kinerja pemasaran. Secara implikasi teoritis berdampak pada pengembangan teori Service Dominant Logic bahwa inovasi pemasaran dan kapabilitas pemasaran dan customer involvement berpengaruh terhadap kinerja pemasaran.  Implikasi manajerial,  industri mebel harus mempunyai kreasi produk dengan variasi desain, melakukan kreasi produk, dan produk-produk baru. Customer involvement mempunyai kontribusi dalam meningkatkan kinerja pemasaran. Keterbatasan penelitian, belum memiliki variabel-variabel baru yang berhubungan dengan perkembangan era digital marketing yang mempengaruhi kinerja pemasaran, belum bisa menjangkau respon seluruh industri mebel di Kabupaten Jepara dan luar Jepara.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"190 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114851005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MINAT MAHASISWA ASM SANTA MARIA SEMARANG ANGKATAN 2019/2020, 2020/2021, 2021/2022 UNTUK MENGGUNAKAN UANG ELEKTRONIK (UE) DALAM BERTRANSAKSI","authors":"B. Wibowo, Naniek Risnawati","doi":"10.33747/stiesmg.v15i2.623","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i2.623","url":null,"abstract":"One of the impacts of advances in information and communication technology in the economic sector is that it makes it easier for people to transact using electronic money which is faster, safer, and healthier. Electronic money is legally regulated in BI Decree No. 20/6/PBI/2018 and Law no. 19 of 2016 concerning Information and Electronic Transactions using computers, computer networks or other electronic media. In the daily life of ASM Santa Maria Semarang students for the academic year 2019/2020 to.d. 2021/2022 most (52%) have used the electronic money. 48% have not used gadgets in transactions because not all students have NFC (Near Field Communication) on their gadgets. This research method uses a qualitative exposure approach through a numbered questionnaire.The results of this study are that ASM Santa Maria Semarang students for the academic year 2019/2020 – 2021/2022 really understand the types of electronic money used. The media used to support the use of electronic money are smartphone-type mobile phones and ATM machines. Students use electronic money because electronic money has many benefit. The inhibiting factor forstudents in using electronic money is that not all students have NFC (Near Field Communication) on their smartphones, and not all students have smartphones.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"241 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133782299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kinerja Manajerial FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA MANAJERIAL","authors":"Romandhon Rom Rmd, Khikmatul ‘Avia","doi":"10.33747/stiesmg.v15i1.601","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i1.601","url":null,"abstract":"Abstract.This study aims to determine the effect of accounting knowledge, budgetary participation and entrepreneurial personality and level of education on the managerial performance of a case study on UMKM processed palm sugar, Limbangan District, Kendal Regency. The population in this study were all 107 small and medium-sized micro, small and medium-sized enterprises of palm sugar processing located in Limbangan District. The research sample was determined using simple random sampling method and obtained a sample of 85 using the Slovin formula. Data were collected through questionnaires and the analytical method used in this study was multiple linear regression analysis with the help of statistical software SPSS version 24. The results showed that accounting knowledge has a positive effect on managerial performance, budgetary participation has no effect on managerial performance, entrepreneurial personality has a positive effect on managerial performance and level of education affects managerial performance in UMKM processed palm sugar, Limbangan district, Kendal district. \u0000Keywords: accounting knowledge, budgeting participation, entrepreneurial personality, managerial performance. \u0000Abstraksi.Penelitian ini bertujuan untuk mengetahui pengaruh dari pengetahuan akuntansi, partisipasi penyusunan anggaran dan kepribadian kewirausahaan dan tingkat pendidikan terhadap kinerja manajerial studi kasus pada UMKM olahan gula aren Kecamatan Limbangan Kabupaten Kendal. Populasi dalam penelitian ini adalah semua Usaha Mikro Kecil dan Menengah olahan gula aren yang berada di Kecamatan Limbangan sejumlah 107 buah. Penentuan sampel penelitian menggunakan metode simple random sampling dan memperoleh sampel sebanyak 85 buah dengan menggunakan rumus slovin. Data dikumpulkan melalui kuisioner dan metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan perangkat lunak statistik SPSS versi 24. Hasil penelitian menunjukkan bahwa pengetahuan akuntansi berpengaruh positif terhadap kinerja manajerial, partisipasi penyusunan anggaran tidak berpengaruh terhadap kinerja manajerial, kepribadian kewirausahaan berpengaruh positif terhadap kinerja manajerial berpengaruh terhadap kinerja manajerial pada UMKM olahan gula aren kecamatan Limbangan kabupaten Kendal. \u0000Kata Kunci: kepribadian kewirausahaan, kinerja manajerial, partisipasi penyusunan anggaran, pengetahuan akuntansi.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127361742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INVESTIGASI PENGARUH PERSON-ORGANIZATION FIT TERHADAP MEANINGFUL WORK PEGAWAI PERGURUAN TINGGI SWASTA DI KABUPATEN LAMPUNG TIMUR","authors":"Syaifulloh Bakhri","doi":"10.33747/stiesmg.v15i1.591","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i1.591","url":null,"abstract":"Banyak faktor yang bisa menyebabkan munculnya pandangan terhadap kerja yang dilakukan, salah satu di antaranya adalah adanya kesesuaian antara orang dan lingkungan tempatnya bekerja. Tujuan dari paper ini adalah untuk mengetahui pengaruh Person-Organization Fit (P-O Fit) terhadap meaningful work. Penelitian ini menggunakan regresi sederhana untuk menganalisis 25 pegawai yang bekerja di sebuah perguruan tinggi swasta di Kabupaten Lampung Timur, Indonesia. Hasil penelitian menunjukkan bahwa kesesuaian orang-organisasi (P-O Fit) berpengaruh positif dan signifikan terhadap kerja bermakna (meaningful work).","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116845120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TOTAL ASET, SISTEM PENGENDALIAN INTERNAL, LEVERAGE, ROA DAN AUDIT DELAY PADA PERUSAHAAN GO PUBLIC","authors":"Bagus Kusuma Ardi, S. Sutopo, Sri Harjanto","doi":"10.33747/stiesmg.v15i1.616","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i1.616","url":null,"abstract":"Tema penelitian ini adalah Audit Delay, bertujuan menganalisis pengaruh total aset, sistem pengendalian intern, leverage  dan return on asset terhadap audit delay pada perusahaan yang terdaftar di Bursa Efek Indonesia pada tahun 2020. Populasi meliputi  semua perusahaan go public yang terdaftar di BEI, berjumlah 786 perusahaan dan diambil sebagai sampel sebanyak  87 perusahaan yang dipilih secara random. Analisis menggunakan metode regresi linier berganda, yang hasilnya menunjukkan total aset tidak berpengaruh signifikan terhadap audit delay,  leverage berpengaruh positif signifikan terhadap audit delay, sedangkan system pengendalian intern dan return on asset berpengaruh negatif signifikan terhadap audit delay.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116316317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT SERTA PENGARUHNYA TERHADAP IMPULSE BUYING BEHAVIOR","authors":"Natoil Natoil","doi":"10.33747/stiesmg.v15i1.617","DOIUrl":"https://doi.org/10.33747/stiesmg.v15i1.617","url":null,"abstract":"Perkembangan di era globalisasi sekarang ini terutama berkaitan dengan dunia fashion terus mengalami perkembangan yang signifikan, dimana hal tersebut mengakibatkan meningkatnya keperluan individu terhadap barang serta jasa pada bagian fashion. Selain itu, variasi yang tersedia jga tergolong banyak. Rintangan yang harus konsumen hadapi terkait dengan sikap impulse buying memperlihatkan pola pengeluaran yang tidak terduga, kerap kali meleset dari rencana finansial yang sebelumnya telah dirancang. Oleh karena itu, para pelaku usaha bisnis harus memberikan perhatian lebih terkait dengan shopping lifestyle serta fashion involvements sehingga bisa menyebabkan konsumen menjadi tertarik untuk melaksanakan impulse buying behavior. Pelaksanaan kajian ini ditujukan untuk membuktikan dampak yang ditimbulkan oleh shopping lifestyle serta fashion involvement terhadap impulse buying behavior terutama pada warga Desa Tegalrejo. \u0000Metode yang digunakan dalam kajian ini ialah metode penelitian kuantitatif.Sedangkan metode yang dipergunakan dalam proses penganalisisannya yakni metode statistika deskriptif, uji asumsi klasik, uji normalits serta analisis regresi berganda. \u0000Hasil penelitiannya memperlihatkan dari seluruh variabel yang telah dikaji diantara variabel dependen serta indenpendennya, diperolehkan pemahaman bahwasanya hasil penelitian yang mempergunakan alat analisis uji asumsi klasik 1) Pengaruh shopping lifestyle terhadap impulse buying behavior pada masyarakat Desa Tegalrejo dengan nilai sebesar (thitung 2.268> 1.984 ttabel ). Dari nilai tersebut merupakan hubungan yang kuat dan positif.Artinya variabel shopping lifestyle bernilai positif (searah) dan kuat. 2) Pengaruh fashion involvement terhadap impulse buying behavior pada masyarakat Desa Tegalrejo dengan nilai sebesar (thitung-1.813< 1,984 ttabel). Dari nilai tersebut merupakan hubungan yang kuat dan positif.Artinya variabel fashion involvement bernilai positif (searah) dan kuat. 3) Pengaruh shopping lifestyle dan fashion involvement secara bersama-sama terhadap impulse buying behavior  yang mana besaran nilainya (Fhitung > Ftabel, yaitu 4.486>3.095). Yang artinya ada pengaruh shopping lifestyle dan fashion involvement  secara positif dan signifikan terhadap impulse buying behavior pada masyarakat Desa Tegalrejo. \u0000Kesimpulan penelitian ini menunjukkan shopping lifestyle dan fashion involvement  secara simultan terdapat pengaruh terhadap impulse buying behavior pada masyarakat Desa Tegalrejo.","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122051829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISA FAKTOR PENGHINDARAN PAJAK ( TAX AVOIDANCE ) PERUSAHAAN SUBSEKTOR MAKANAN DAN MINUMAN","authors":"Tri Nurdyastuti, Suroto Suroto","doi":"10.33747/stiesmg.v14i3.585","DOIUrl":"https://doi.org/10.33747/stiesmg.v14i3.585","url":null,"abstract":"penelitian ini bertujuan memberikan bukti empiris faktor penghindaran pajak ( tax avoidance). Periode pengamatan penelitian ini adalah 3 tahun (2019-2021). Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini sejumlah 26 perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 20 perusahaan. Teknik analisis data yang digunakan yaitu regresi linier berganda, uji t, uji f, uji koefisien determinasi.Hasil penelitian menunjukkan bahwa secara parsial. Intensitas modal berpengaruh positif tetapi  signifikan terhadap tax avoidance,  pertumbuhan Penjualan berpengaruh negatif dan tidak signifikan, konservatisme akuntansi berpengaruh positif tetapi tidak signifikan dan tata kelola perusahaan berpengaruh negatif dan tidak signifikan terhadap tax avoidance. Secara simulasi intensitas modal, pertumbuhan penjualan, konservatisme  akuntansi dan tata kelolah perusahaan berpengaruh positif tetapi tidak signifikan. Hasil uji koefisiean determinasi sebesar 4,5% artimya variabel dependen yang dapat dijelaskan oleh  variabel independen sebesar 4,5% sisanya dipengarugi oleh variabel lain yang tidak dimasukkan pada penelitian ini","PeriodicalId":361762,"journal":{"name":"JURNAL STIE SEMARANG (EDISI ELEKTRONIK)","volume":"300 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132368058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}