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Strategi Peningkatan Volume Penjualan Melalui Bauran Pemasaran Pada Langsa Town Square
Jurnal Manajemen Motivasi Pub Date : 2021-10-14 DOI: 10.29406/jmm.v17i1.2649
Rahmi Meutia, Syardiansah Syardiansah
{"title":"Strategi Peningkatan Volume Penjualan Melalui Bauran Pemasaran Pada Langsa Town Square","authors":"Rahmi Meutia, Syardiansah Syardiansah","doi":"10.29406/jmm.v17i1.2649","DOIUrl":"https://doi.org/10.29406/jmm.v17i1.2649","url":null,"abstract":"","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115986397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Layanan, Pengalaman, Kepuasan Konsumen Dan Perilaku Mencari Variasi Terhadap Perpindahan Merek 服务质量、经验、消费者满意度和寻找品牌迁移行为的影响
Jurnal Manajemen Motivasi Pub Date : 2021-10-14 DOI: 10.29406/jmm.v17i1.2621
Nandang Bekti Karnowati, H. Astuti, Pujiharto Pujiharto, Azmi Fitriati
{"title":"Pengaruh Kualitas Layanan, Pengalaman, Kepuasan Konsumen Dan Perilaku Mencari Variasi Terhadap Perpindahan Merek","authors":"Nandang Bekti Karnowati, H. Astuti, Pujiharto Pujiharto, Azmi Fitriati","doi":"10.29406/jmm.v17i1.2621","DOIUrl":"https://doi.org/10.29406/jmm.v17i1.2621","url":null,"abstract":"","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126482595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Analisis Bauran Pemasaran Kerajinan Anyaman Tikar Pandan Terhadap Kepuasan Konsumen 市场市场格栅分析编织垫子垫子对消费者满意度
Jurnal Manajemen Motivasi Pub Date : 2021-10-14 DOI: 10.29406/jmm.v17i1.2623
Suri Amilia, Syardiansah Syardiansah
{"title":"Analisis Bauran Pemasaran Kerajinan Anyaman Tikar Pandan Terhadap Kepuasan Konsumen","authors":"Suri Amilia, Syardiansah Syardiansah","doi":"10.29406/jmm.v17i1.2623","DOIUrl":"https://doi.org/10.29406/jmm.v17i1.2623","url":null,"abstract":"","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122377220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Preferensi Mahasiswa dalam Menggunakan Quick Response Code Indonesia Standard (QRIS) sebagai Teknologi Pembayaran 学生偏好使用快速响应代码(QRIS)作为付款技术
Jurnal Manajemen Motivasi Pub Date : 2021-10-14 DOI: 10.29406/jmm.v17i1.2800
Risma Arum Azzahroo, Sri Dwi Estiningrum
{"title":"Preferensi Mahasiswa dalam Menggunakan Quick Response Code Indonesia Standard (QRIS) sebagai Teknologi Pembayaran","authors":"Risma Arum Azzahroo, Sri Dwi Estiningrum","doi":"10.29406/jmm.v17i1.2800","DOIUrl":"https://doi.org/10.29406/jmm.v17i1.2800","url":null,"abstract":"Kata Kunci: Fintech; QRIS; UTAUT. Sistem pembayaran berbasis digital telah menambah variasi dari model hingga interaksi pembayaran. Penggunaan sistem pembayaran kode QR (Quick Response) merupakan sistem yang sedang popular saat ini. Pada tanggal 1 Januari 2020, Bank Indonesia resmi merilis standar untuk penggunaan kode QR Indonesia dengan nama Quick Response Code Indonesia Standard (QRIS). Salah satu alasan diadakannya peluncuran kanal pembayaran ini karena para pedagang ketika dalam bertransaksi non-tunai harus menyediakan banyak kode QR dari berbagai penerbit.Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi niat menggunakan QRIS sebagai teknologi pembayaran berdasarkan identifikasi faktorfaktor pada Model Unified Theory of Acceptance and Use of Technology (UTAUT). Model penelitian ini menggunakan 98 tanggapan responden dari penyebaran kuesioner melalui google form. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan ekspektasi kinerja dan kondisi yang memfasilitasi memiliki pengaruh terhadap minat menggunakan QRIS sebagai teknologi pembayaran. Ekspektasi usaha dan pengaruh sosial bukanlah prediktor signifikan yang mempengaruhi minat menggunakan QRIS.","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124017006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan) eom、数字营销、顾客满意度对顾客忠诚度的影响(邦卡兰Brandan Shopee顾客调查)
Jurnal Manajemen Motivasi Pub Date : 2021-10-14 DOI: 10.29406/jmm.v17i1.3064
Tengku Putri Lindung Bulan, Riny Chandra
{"title":"The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan)","authors":"Tengku Putri Lindung Bulan, Riny Chandra","doi":"10.29406/jmm.v17i1.3064","DOIUrl":"https://doi.org/10.29406/jmm.v17i1.3064","url":null,"abstract":"","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127707689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Persepsi Mahasiswa Terhadap Faktor-Faktor Yang Berpengaruh Terhadap Kompetensi Dosen di Universitas Samudra 学生对影响海洋大学教师能力的因素的感知
Jurnal Manajemen Motivasi Pub Date : 2020-12-31 DOI: 10.29406/jmm.v16i2.2305
M. R. Zati, Dhian Rosalina, Nasrul Kahfi Lubis
{"title":"Persepsi Mahasiswa Terhadap Faktor-Faktor Yang Berpengaruh Terhadap Kompetensi Dosen di Universitas Samudra","authors":"M. R. Zati, Dhian Rosalina, Nasrul Kahfi Lubis","doi":"10.29406/jmm.v16i2.2305","DOIUrl":"https://doi.org/10.29406/jmm.v16i2.2305","url":null,"abstract":"Tujuan dari penelitian yang telah dilaksanakan saat ini adalah menganalisis faktor-faktor apa sajakah yang berpengaruh terhadap kompetensi dosen. Penelitian ini dilakukan di Universitas Samudra, Aceh. Sampel penelitian berjumlah dua ratus lima puluh orang mahasiswa yang mewakili dua puluh lima program studi. Metode penelitian yang digunakan pendekatan kuantitatif yakni analisis Confirmatory Factor Analysis. Hasil dari penelitian ini terdapat dua faktor yang berpengaruh terhadap kompetensi dosen yaitu: (1) Faktor satu terdiri: a) Mampu menyelesaikan perkuliahan dengan baik, b) Melakukan evaluasi perkuliahan dengan tepat, c) Materi perkuliahan sesuai dengan isu terkini, d) Mampu mengelola emosi, e) Bersikap bijaksana, f) Mampu menjadi teladan, g) Mampu berinovasi, h) Sosok religious, i) Kemampuan dosen berkomunikasi dengan baik, j) Kemampuan dosen menjalin relasi yang baik dengan mahasiswa, k) Menguasai teknologi informasi dalam proses perkuliahan, l) Mengikuti perkembangan teknologi informasi, m)Mendorong mahasiswa aktif menggunakan teknologi informasi, n) Mengajar dengan sistematis, 0) Materi kuliah dapat diterapkan dalam kehidupan sehari hari, p) Menjunjung tinggi kearifan lokal yang kemudian disebut faktor literasi digital, kemudian (2) faktor ke dua terdiri : a) Menggunakan hasil penelitian yang relevan dalam perkuliahan, b) Fokus dalam menyampaikan perkuliahan, yang kemudian disebut sebagai faktor sikap profesional.","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121871113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Berbagai Faktor Yang Memengaruhi Perusahaan Dalam Pengambilan Keputusan Transfer Pricing 影响公司进行prisis转让决策的各种因素
Jurnal Manajemen Motivasi Pub Date : 2020-12-31 DOI: 10.29406/jmm.v16i2.2273
Febriana Louw
{"title":"Berbagai Faktor Yang Memengaruhi Perusahaan Dalam Pengambilan Keputusan Transfer Pricing","authors":"Febriana Louw","doi":"10.29406/jmm.v16i2.2273","DOIUrl":"https://doi.org/10.29406/jmm.v16i2.2273","url":null,"abstract":"Tujuan penelitian untuk mengetahui pengaruh pajak, profitabilitas, tunneling incentive, leverage , mekanisme bonus, dan ukuran perusahaan terhadap keputusan transfer pricing . Pengambilan sampel dengan menggunakan metode purposive sampling dengan jumlah sampel yang telah dikumpulkan yaitu 59 perusahaan dari periode 2014 sampai dengan periode 2018 . Metode penelitian yang digunakan adalah metode asosiatif. Teknik analisis menggunakan metode kuantitatif dengan analisis statistik deskriptif, uji multikolinearitas, uji regresi logistik serta pengujian hipotesis dengan menggunakan bantuan software SPSS versi 22. Hasil pengujian menunjukkan bahwa pajak tidak berpengaruh terhadap keputusan transfer pricing, profitabilitas tidak berpengaruh terhadap keputusan transfer pricing, tunneling incentive tidak berpengaruh terhadap keputusan transfer pricing, leverage berpengaruh positif terhadap keputusan transfer pricing , mekanisme bonus tidak berpengaruh terhadap keputusan transfer pricing, dan ukuran perusahaan berpengaruh positif terhadap keputusan transfer pricing .","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126963235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Twitter Network Analysis : Optimalisasi Jejaring Pengguna Twitter dalam Penyebaran Informasi Pariwisata di Jawa Tengah Twitter网络分析:在爪哇岛中部传播旅游信息的Twitter用户网络优化
Jurnal Manajemen Motivasi Pub Date : 2020-12-31 DOI: 10.29406/jmm.v16i2.2076
Wahyuni Windasari, Kabul Trifiyanto
{"title":"Twitter Network Analysis : Optimalisasi Jejaring Pengguna Twitter dalam Penyebaran Informasi Pariwisata di Jawa Tengah","authors":"Wahyuni Windasari, Kabul Trifiyanto","doi":"10.29406/jmm.v16i2.2076","DOIUrl":"https://doi.org/10.29406/jmm.v16i2.2076","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui akun pengguna Twitter yang memiliki peran penting dalam penyebaran informasi pariwisata di Jawa Tengah. Subjek dalam penelitian ini adalah seluruh user Twitter yang berinteraksi dengan akun @VisitJawaTengah maupun percakapan yang mengandung tagar #VisitJAwaTengah. Pada penelitian ini dilakukan pengolahan data menggunakan Social Network Analysis . Berdasarkan hasil analisa jaringan menunjukkan bahwa akun twitter anakdesaid merupakan aktor utama dalam penyebaran dan perluasan informasi pariwisata Jawa Tengah. Hal ini dapat dijadikan bahan rekomendasi pemerintah dan Dinas Pariwisata Jawa Tengah untuk dapat menjalin kerja sama dengan akun anakdesaid guna meningkatkan  penyebarluasan informasi pariwisata Jawa Tengah.","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114177879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Faktor Yang Mempengaruhi Pilihan Konsumen Pada Rumah Type 66 Di Kota Pontianak 影响消费者对庞蒂克市66型房屋的选择的因素
Jurnal Manajemen Motivasi Pub Date : 2019-08-02 DOI: 10.29406/JMM.V15I1.1489
S. Sumiyati, Ryani Yulian
{"title":"Faktor Yang Mempengaruhi Pilihan Konsumen Pada Rumah Type 66 Di Kota Pontianak","authors":"S. Sumiyati, Ryani Yulian","doi":"10.29406/JMM.V15I1.1489","DOIUrl":"https://doi.org/10.29406/JMM.V15I1.1489","url":null,"abstract":"This study  aimed to determine the effect of product quality, price, location, product knowledge,  reference group, investment, and company image on consumer choice in type 66 houses in Pontianak City. The results showed that product quality, price, location, product knowledge, reference group, and investment have positive and significant effect on consumer choice, while corporate image has a positive and insignificant effect on consumer choice. Product quality is the most dominant variable affecting consumer choice in buying type 66 houses in Pontianak City.","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122742089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Debt Ratio, Long Term Debt to Equity Ratio dan Kepemilikan Institusional Terhadap Return on Asset pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia
Jurnal Manajemen Motivasi Pub Date : 2019-08-01 DOI: 10.29406/JMM.V15I1.1376
Jufrizen Jufrizen, Aghnia Meilana Putri, Maya Sari, R. Radiman, M. Muslih
{"title":"Pengaruh Debt Ratio, Long Term Debt to Equity Ratio dan Kepemilikan Institusional Terhadap Return on Asset pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia","authors":"Jufrizen Jufrizen, Aghnia Meilana Putri, Maya Sari, R. Radiman, M. Muslih","doi":"10.29406/JMM.V15I1.1376","DOIUrl":"https://doi.org/10.29406/JMM.V15I1.1376","url":null,"abstract":"This study aims to determine the effect of Debt Ratio, Long Term Debt to Equity Ratio, and Institutional Ownership on Return On Asset both partially and simultaneously in the Food and Beverage Sub-Sector companies listed on the Indonesia Stock Exchange. The approach used in this study is an associative approach. The population in this study were eighteen companies and thirteen companies were used as samples in the Food and Beverage Sub-Sector listed on the Indonesia Stock Exchange and components and observations made over five years starting from 2013-2017. Data collection techniques in this study used multiple regression analysis. The results of this study prove that partially or simultaneously Debt Ratio, Long Term Debt to Equity Ratio, and Institutional Ownership have no significant effect on Return On Assets in companies in the Food and Beverage Sub-Sector listed on the Indonesia Stock Exchange for the period 2013-2017.","PeriodicalId":355033,"journal":{"name":"Jurnal Manajemen Motivasi","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122717402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
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