{"title":"Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research","authors":"Nima Eskandarinia","doi":"10.52547/jabm.3.2.1","DOIUrl":"https://doi.org/10.52547/jabm.3.2.1","url":null,"abstract":"In recent years, postmodern and pragmatic approaches to strategic management theories have led to the formation of a completely different, out of abstract and pragmatic view of strategic management. Numerous and complex abstract theories of strategic management are not only inapplicable in practice but also lead to misleading organizational decision makers. Although recent efforts to uncover the practical and real nature of strategy have led to more pragmatic and justifiable theories, organizations suffer from a lack of a step-by-step approach as a practical guide to strategizing. Organizations need practical action to implement their strategies, rather than theory. Therefore, the purpose of this study is to build an empirical pragmatic theory for strategizing of the organization by means of a longitudinal study in a food production and distribution company over 4.5 years. This article has been conducted through formal semi-structured interviews, informal ethnographic interviews, field observations and post-qualitative interviews, in the period 1396 to 1400. The findings of this study show that strategies can be implemented with the help of step-by-step method of habituation based on stimulus-response mechanism and strengthening of habits in the direction of the general orientation of the organization. This theory contradicts the common view of the whole component of strategic management and simultaneously pays attention to the macro level and micro level of the organization.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132392643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Providing a paradigm model of digital marketing in knowledge-based companies","authors":"hossein rahimi koloor, marzie azarbayejani","doi":"10.52547/jabm.3.2.77","DOIUrl":"https://doi.org/10.52547/jabm.3.2.77","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115406607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province","authors":"Kaveh Derakhshani Darabi, Jamshid Omidi, Reza Hasannehad, Negin Barati","doi":"10.52547/jabm.3.2.24","DOIUrl":"https://doi.org/10.52547/jabm.3.2.24","url":null,"abstract":"Home-based businesses are considered as a solution to the problems of unemployment in developing and developed countries, therefore, the law on protection of home-based businesses has been condificated an and been operational since 2010 in Iran. One of the main obstacles to home business development is the lack of access to market and demand for home business products. Developing and appling the marketing strategies is one of the most important ways to overcome this obstacle. So, the main purpose of this study is to identify and prioritiztion the obstacles of to applying marketing strategies in home-based businesses. For this purpose, with reviewing the literature and identifying affecting factors, the Analytic Hierarchy Process (AHP) has been applied to prioritize the marketing strategies obstacles. The results show that the unstable economic conditions in the country with a weight of 0.140 has been the most important obstacle to home business marketing. After that, the instability in laws and regulations, lack of supportive culture of production and stimulus for innovation, and lack of stable connections are in the next ranks with weights of 0.102, 0.083 and 0.068, respectively.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132630800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation","authors":"Majid Rafieian Esfahan","doi":"10.52547/jabm.3.2.95","DOIUrl":"https://doi.org/10.52547/jabm.3.2.95","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121651714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}