Journal of Approach in Business Management最新文献

{"title":"qualitative model of content marketing promotion; Identification and screening of the most important indicators with the Delphi technique (case study: Iranian sports goods)","authors":"asma fekrat, Esmaeil Shrifiyan","doi":"10.52547/jabm.3.2.4","DOIUrl":"https://doi.org/10.52547/jabm.3.2.4","url":null,"abstract":"Today, the production of excellent and engaging content is one of the most important challenges and priorities of marketers. The purpose of this article was to formulate a qualitative model for promotion of content marketing of Iranian sports goods, identify and sieve the most important features of the Delphi technique, and rank them. The research method was mixed based on data search. The qualitative section was conducted using the data theory of the Strauss and Corbin Foundation with deep interviews from 12 experts. The middle section was carried out using the Delphi technique to ensure the attributes extracted through the Likert scale questionnaire by the Expert Panel consisting of 10 experts, and the quantitative part of the index rating was performed by the Faridman descriptive-tailor test. The interviews were coded in the Quality section with the Foundation's data theory, including open coding (104 code), central (68 code) and selective (27 code) out of 5 categories (causal conditions such as marketing strategies, contextual factors such as communication development, Interventional factors such as SEO development, effective strategies for development of research and research and consequences such as the development of athletic economy) and the qualitative model were designed based on these codes. The middle section was used by the Delphi technique and was used to coordinate the identified indicators, the Kandal coefficient test was used in SPSS22 software, after identifying and wearing the indexes with the 6 -characteristic Delphi technique, in the quantitative section of the research with the Friedman Index tests. Was ranked. The results were obtained: SEO development, media and social network development, prohibition of hoarding, cooperation between marketing and sales, research and research development, tensions between marketing and sales resulting from cultural conflicts. Accordingly, the SEO development factor was the highest. Based on the results of the research, it can be concluded that companies and marketers focus more on the SEO development agent and use the methods (white Seklala) to increase profitability.. Delphi Technique, SEO Development, SEO White Hat","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126136480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention","authors":"Naser Seifollahi, Alireza Hamidzadeh Arbabi","doi":"10.52547/jabm.3.2.5","DOIUrl":"https://doi.org/10.52547/jabm.3.2.5","url":null,"abstract":"Customer intention not to turn over the company and emergence of citizenship behaviors by them are among the behaviors that can have a great impact on the success of the organization. Therefore, studying the factors influencing the formation of these behaviors is very important. The purpose of this study was investigating the effect of customer-brand identification and corporate social responsibility on customer citizenship behaviors and customer turnover intention where in mediating role of social capital was also examined. This research was applied in terms of purpose and descriptive in terms of implementation method. The statistical population of the present study is Sepah Bank customers in Tehran and the sample size was selected 384 people based on Cochran's formula for an unlimited population, which was selected by cluster random sampling method, so Tehran city was divided into four regions (north, south, east and west) and then branches were randomly selected from these regions. The required data were collected by a questionnaire and analyzed based on structural equation modeling method using SPSS and Smart PLS software. The results show that the positive effect of customer-brand identification on customer citizenship behaviors was not confirmed, but corporate social responsibility has a positive effect on customer citizenship behavior and customer citizenship behavior also has a positive effect on customers turnover non intention. At the same time, the mediating role of social capital in the relationship between customer-brand identification and the corporate social responsibility on customer citizenship behaviors was confirmed.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114612760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The future of marketing research with an artificial intelligence approach","authors":"Tahmores Hasangholipor yasory, Mohammad Amin Torabi","doi":"10.52547/jabm.3.2.8","DOIUrl":"https://doi.org/10.52547/jabm.3.2.8","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129785744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"investigation the relationship between organizational and nonorganizational factors with public service motivation","authors":"alireza manzaritavakoli, M. Bahramzadeh, S. Salajegheh","doi":"10.52547/jabm.3.2.7","DOIUrl":"https://doi.org/10.52547/jabm.3.2.7","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121627046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system","authors":"Maryam Zidehsaraei, Mansour Hakim Javadi, I. Shakerinia","doi":"10.52547/jabm.3.2.80","DOIUrl":"https://doi.org/10.52547/jabm.3.2.80","url":null,"abstract":"Environmental issues, such as global warming and climate change, are driving consumers to change consumption behaviors. For example, the purchase of green products has increased in recent years. The purpose of this study was to investigate the effect of health consciousness, religious environmental values, subjective and personal norms, and personality on the purchase intention of the home energy management system and also to investigate the effect of the purchase intention on the willingness to pay for home energy management system. This research is applied in terms of purpose and descriptive survey in terms of nature. The statistical population of this study is energy-efficient appliances customers in Iran who are at least 18 years old and have a diploma. The sample size was 384 people based on the Morgan table. An online questionnaire was used to collect data. The validity, and reliability of this questionnaire were also confirmed. To analyze the data from structural equation modeling with the partial least squares approach. The results showed that subjective norms, personal norms, and the personality trait of openness influence the purchase intention, and the purchase intention leads to the willingness to pay. The research findings provide important research and practical suggestions to green product manufacturing companies, construction companies, marketing managers, architects, and building engineers.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133685911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Investment Treaties on the De-Politicize of Foreign Investment Disputes\u0000 ( Legalization, Diplomacy, and Development )","authors":"mostafa heidari haratemeh","doi":"10.52547/jabm.3.2.6","DOIUrl":"https://doi.org/10.52547/jabm.3.2.6","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116033213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Value-Based Organization and Value Creation: Analyzing the Mediating Role of Work Ethics (Case Study: Knowledge-Based Companies, Tehran Science and Technology Parks)","authors":"R. Sepahvand, ayoob sheikhizade","doi":"10.52547/jabm.3.2.32","DOIUrl":"https://doi.org/10.52547/jabm.3.2.32","url":null,"abstract":"Value-based organization relies on values to create value, values that translate the expectations of the organization's stakeholders. The purpose of this study is to investigate the effect of value-based organization on the value creation in Knowledge-based companies with the mediating role of work ethics. The statistical population of the study included 530 managers of Knowledge-based companies of Science and Technology Parks in Tehran, of which 222 people were selected using Cochran's formula as an example. The standard researcher-made questionnaire was used to measure the research variables and the reliability of the questionnaire was confirmed by Cronbach's alpha. After analyzing the data by PLS software, it was found that the value-based organization, both directly and through ethic values as one of the values emphasized by the organization, causes the value creation and improves the relationship of the organization with the stakeholders related to the communication network. Compliance with ethical issues and organizational values improves the image of the organization in the eyes of direct and indirect stakeholders and strengthens the future of the organization. Also, upstream organizations are expected to provide a way to create more and more value for knowledge-based companies in order to resolve conflicts of interest and comply with ethical issues in the business network .","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122912975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A model of innovative marketing opportunities for entrepreneurs in the field of halal tourism in Arvand Free Zone","authors":"Leila Andarvazh, Hedieh yaAhoo","doi":"10.52547/jabm.3.2.104","DOIUrl":"https://doi.org/10.52547/jabm.3.2.104","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"20 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113933635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region)","authors":"elham tangestani, H. Nematollahi, Mani Arman","doi":"10.52547/jabm.3.2.56","DOIUrl":"https://doi.org/10.52547/jabm.3.2.56","url":null,"abstract":"Corporate social responsibility is one of the most important concepts in the economic, social and environmental fields. Factors that can pay attention to a healthy environment along with corporate social responsibility are green human resource management and behavior. Therefore, the purpose of this study is to investigate corporate social responsibility and employee task performance with the mediating role of green behavior and green human resource management. This research is descriptive-survey method in terms of purpose, application and nature of data collection and is of correlation type. The statistical population of the study is 8000 employees of active petrochemical companies in South Pars region. The statistical sample of the research is 370 employees. The data collection tool was a standard questionnaire whose validity was confirmed by content validity method and construct validity and its reliability by Cronbach's alpha method. The method of data analysis to test the research hypotheses was the method of structural equations (partial least squares) using Smart pls3 software. The results of data analysis indicate that corporate social responsibility has a positive and significant effect on green behavior with a significant t (18.20) on green human resource management (20.85) and employee performance (7.36). Green behavior has a positive and significant effect on the performance of employees with a significant T value (2.66) and green human resource management on the performance of employees (4.52). The mediating role of green behavior between corporate social responsibility and job performance (2.70) and the mediating role of green human resource management between corporate social responsibility and job performance (4.33) were also confirmed.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134293945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors","authors":"hamidreza shamkhali, somaye Arabi, manochehr niknam","doi":"10.52547/jabm.3.2.42","DOIUrl":"https://doi.org/10.52547/jabm.3.2.42","url":null,"abstract":"Entrepreneurial marketing has emerged as a new approach in the marketing of small and medium enterprises that in value creation and delivery, strengthens the main marketing processes through entrepreneurial, innovative and opportunity-oriented methods. The purpose of this study is to investigate the effect of entrepreneurial marketing on the performance of small and medium technology-based companies with emphasis on the moderating role of environmental factors. The statistical population was senior managers and experts of small and medium technology-based companies in Tehran. Using simple random sampling method, 200 managers and experts active in these companies selected as a statistical sample. The research is an applied research in terms of purpose and a quantitative research in terms of variables. A questionnaire used to collect data. Data analyzed using Amos software. Structural validity used to evaluate the validity of the research questionnaire and Cronbach's alpha coefficient used to analyze its reliability. The analysis of the findings showed that there is a significant relationship between entrepreneurial marketing and business performance and the internal investment environment of companies moderates this relationship. Finally, the study of the effects of research structures showed that entrepreneurial marketing directly affects business performance by 0.276. marketing by 0.288, and indirectly by 0.0795 on business performance.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132903827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}