{"title":"qualitative model of content marketing promotion; Identification and screening of the most important indicators with the Delphi technique (case study: Iranian sports goods)","authors":"asma fekrat, Esmaeil Shrifiyan","doi":"10.52547/jabm.3.2.4","DOIUrl":"https://doi.org/10.52547/jabm.3.2.4","url":null,"abstract":"Today, the production of excellent and engaging content is one of the most important challenges and priorities of marketers. The purpose of this article was to formulate a qualitative model for promotion of content marketing of Iranian sports goods, identify and sieve the most important features of the Delphi technique, and rank them. The research method was mixed based on data search. The qualitative section was conducted using the data theory of the Strauss and Corbin Foundation with deep interviews from 12 experts. The middle section was carried out using the Delphi technique to ensure the attributes extracted through the Likert scale questionnaire by the Expert Panel consisting of 10 experts, and the quantitative part of the index rating was performed by the Faridman descriptive-tailor test. The interviews were coded in the Quality section with the Foundation's data theory, including open coding (104 code), central (68 code) and selective (27 code) out of 5 categories (causal conditions such as marketing strategies, contextual factors such as communication development, Interventional factors such as SEO development, effective strategies for development of research and research and consequences such as the development of athletic economy) and the qualitative model were designed based on these codes. The middle section was used by the Delphi technique and was used to coordinate the identified indicators, the Kandal coefficient test was used in SPSS22 software, after identifying and wearing the indexes with the 6 -characteristic Delphi technique, in the quantitative section of the research with the Friedman Index tests. Was ranked. The results were obtained: SEO development, media and social network development, prohibition of hoarding, cooperation between marketing and sales, research and research development, tensions between marketing and sales resulting from cultural conflicts. Accordingly, the SEO development factor was the highest. Based on the results of the research, it can be concluded that companies and marketers focus more on the SEO development agent and use the methods (white Seklala) to increase profitability.. Delphi Technique, SEO Development, SEO White Hat","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126136480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention","authors":"Naser Seifollahi, Alireza Hamidzadeh Arbabi","doi":"10.52547/jabm.3.2.5","DOIUrl":"https://doi.org/10.52547/jabm.3.2.5","url":null,"abstract":"Customer intention not to turn over the company and emergence of citizenship behaviors by them are among the behaviors that can have a great impact on the success of the organization. Therefore, studying the factors influencing the formation of these behaviors is very important. The purpose of this study was investigating the effect of customer-brand identification and corporate social responsibility on customer citizenship behaviors and customer turnover intention where in mediating role of social capital was also examined. This research was applied in terms of purpose and descriptive in terms of implementation method. The statistical population of the present study is Sepah Bank customers in Tehran and the sample size was selected 384 people based on Cochran's formula for an unlimited population, which was selected by cluster random sampling method, so Tehran city was divided into four regions (north, south, east and west) and then branches were randomly selected from these regions. The required data were collected by a questionnaire and analyzed based on structural equation modeling method using SPSS and Smart PLS software. The results show that the positive effect of customer-brand identification on customer citizenship behaviors was not confirmed, but corporate social responsibility has a positive effect on customer citizenship behavior and customer citizenship behavior also has a positive effect on customers turnover non intention. At the same time, the mediating role of social capital in the relationship between customer-brand identification and the corporate social responsibility on customer citizenship behaviors was confirmed.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114612760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tahmores Hasangholipor yasory, Mohammad Amin Torabi
{"title":"The future of marketing research with an artificial intelligence approach","authors":"Tahmores Hasangholipor yasory, Mohammad Amin Torabi","doi":"10.52547/jabm.3.2.8","DOIUrl":"https://doi.org/10.52547/jabm.3.2.8","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129785744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
alireza manzaritavakoli, M. Bahramzadeh, S. Salajegheh
{"title":"investigation the relationship between organizational and nonorganizational factors with public service motivation","authors":"alireza manzaritavakoli, M. Bahramzadeh, S. Salajegheh","doi":"10.52547/jabm.3.2.7","DOIUrl":"https://doi.org/10.52547/jabm.3.2.7","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121627046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maryam Zidehsaraei, Mansour Hakim Javadi, I. Shakerinia
{"title":"The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system","authors":"Maryam Zidehsaraei, Mansour Hakim Javadi, I. Shakerinia","doi":"10.52547/jabm.3.2.80","DOIUrl":"https://doi.org/10.52547/jabm.3.2.80","url":null,"abstract":"Environmental issues, such as global warming and climate change, are driving consumers to change consumption behaviors. For example, the purchase of green products has increased in recent years. The purpose of this study was to investigate the effect of health consciousness, religious environmental values, subjective and personal norms, and personality on the purchase intention of the home energy management system and also to investigate the effect of the purchase intention on the willingness to pay for home energy management system. This research is applied in terms of purpose and descriptive survey in terms of nature. The statistical population of this study is energy-efficient appliances customers in Iran who are at least 18 years old and have a diploma. The sample size was 384 people based on the Morgan table. An online questionnaire was used to collect data. The validity, and reliability of this questionnaire were also confirmed. To analyze the data from structural equation modeling with the partial least squares approach. The results showed that subjective norms, personal norms, and the personality trait of openness influence the purchase intention, and the purchase intention leads to the willingness to pay. The research findings provide important research and practical suggestions to green product manufacturing companies, construction companies, marketing managers, architects, and building engineers.","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133685911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Investment Treaties on the De-Politicize of Foreign Investment Disputes\u0000 ( Legalization, Diplomacy, and Development )","authors":"mostafa heidari haratemeh","doi":"10.52547/jabm.3.2.6","DOIUrl":"https://doi.org/10.52547/jabm.3.2.6","url":null,"abstract":"","PeriodicalId":351564,"journal":{"name":"Journal of Approach in Business Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116033213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}