Muhammad Khalilur Rahman, Arsalan Zahid Piprani, Muhammad Mohiuddin, Sajid Nazir, Adeel Shah
{"title":"Unraveling the Impact of Organizational Ambidexterity: The Role of Integration and Agility in Enhancing Performance amidst Supply Chain Disruptions","authors":"Muhammad Khalilur Rahman, Arsalan Zahid Piprani, Muhammad Mohiuddin, Sajid Nazir, Adeel Shah","doi":"10.1002/joe.70028","DOIUrl":"10.1002/joe.70028","url":null,"abstract":"<p>The pandemic and supply chain disruptions are all examples of events that are forcing companies to do business differently. The study was conducted among 405 manufacturing and service companies in Malaysia and analyzed using PLS-SEM. The role of integration and agility was key to determining how ambidexterity affected the performance of the supply chain. The most important findings are: 1) the role of organizational ambidexterity (OA) in influencing the performance of the supply chain is primarily of an indirect nature and is channeled through the integration of the supply chain, rather than through the performance of the supply chain directly; 2) In the ability to manage and mitigate disruptions, the performance of the supply chain is affected by how well the supply chain is integrated, which in turn enhances the agility of the supply chain, and is thus one of the most important factors that positively affects the performance of the supply chain; 3) A powerful means of achieving an “ambidextrous” organization is the integration of the supply chain and the agility of the supply chain, and 4) In the context of supply chain disruptions, OA and supply chain agility are related, but OA and supply chain integration (SCI) are not.</p>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 4","pages":"435-454"},"PeriodicalIF":0.0,"publicationDate":"2026-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joe.70028","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147686857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creativity, Innovation, and Knowledge Creation in the Era of Generative Artificial Intelligence: Challenging Human Intelligence","authors":"Namita Jain, Asha Thomas, Vikas Gupta, Ewa Prałat","doi":"10.1002/joe.70026","DOIUrl":"10.1002/joe.70026","url":null,"abstract":"<div>\u0000 \u0000 <p>Creativity and innovation have expanded with the emergence of generative artificial intelligence (Gen AI). The capacity of Gen AI to create new content has spurred a fresh debate on the creativity of artificial intelligence vis-à-vis human intelligence (HI). This paper aims to analyze, compare, and contrast the creative capabilities of both and suggest modes of application. Research on HI is prehistoric and has been ongoing since ancient times. However, research on Gen AI is evolving, and its ramifications are still being explored. The paper attempts to integrate seminal works with recent publications to integrate these longitudinal developments into the current academic conversation. It adopts comparative analysis to compare HI with Gen AI, identifying its opportunities and challenges. Though Gen AI is fast, automatic, and possesses a high intelligence quotient, a human being, however, is bestowed with an emotional quotient and a spiritual quotient too. The most important differentiator is life itself. One has it, and the other does not. The knowledge creation process through the SECI and Ba models has been reshaped by Gen AI. The paper attempts to answer some interesting questions that arise with the emergence of Gen AI and the potential challenge it could pose to existing HI with regard to creativity and innovation.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 4","pages":"421-434"},"PeriodicalIF":0.0,"publicationDate":"2026-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147686351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Global Supply Chains and the Impact of the Russia–Ukraine Conflict","authors":"Saurav Negi","doi":"10.1002/joe.70024","DOIUrl":"10.1002/joe.70024","url":null,"abstract":"<div>\u0000 \u0000 <p>This study examines the impacts of the Russia–Ukraine war on global supply chains across key industries, including food, energy, automotive, electronics, and shipping, and explores the countermeasures employed by these sectors. Using a qualitative methodology, the research synthesizes existing literature, industry reports, and news sources due to the limited availability of peer-reviewed studies on this crisis. The findings reveal severe disruptions in the energy and food supply chains, while the automotive, electronics, and shipping sectors have faced varying degrees of impact. To address these challenges, this study proposes a strategic framework for enhancing supply chain resilience amid geopolitical crises. Understanding these impacts is crucial for economic and strategic reasons, assisting industries and policymakers to develop risk mitigation strategies, ensure economic stability, and reinforce global business continuity. This study provides valuable insights into the state of various industries’ supply chains during the crisis and their responses, addressing a critical gap in the literature on the impact of conflict on GSCs.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 4","pages":"455-473"},"PeriodicalIF":0.0,"publicationDate":"2026-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147686932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Revolutionizing B2B Supply Chains Through Digital Marketing Disruption: Future Trends and Opportunities","authors":"Gautam Srivastava, Surajit Bag","doi":"10.1002/joe.70027","DOIUrl":"10.1002/joe.70027","url":null,"abstract":"<div>\u0000 \u0000 <p>This study examines how digital marketing contributes to the transformation of business-to-business (B2B) supply chain management through a systematic literature review of peer-reviewed articles. While existing research has largely focused on digital marketing in business-to-consumer settings, its role in reshaping B2B supply chain structures and processes remains underexplored. This review addresses that gap by synthesizing insights across marketing, supply chain operations, and information systems research.\u0000Using a thematic analysis guided by an antecedents-decisions-outcomes framework, the study identifies five themes that capture key dimensions of digital transformation in B2B supply chains: transitioning from analog to digital, renaissance in supply chain practices, transitioning from traditional methods to innovative strategies, navigating the digital landscape, and addressing the challenges associated with AI and algorithmic marketing in supply chain management. The findings suggest that digital marketing influences not only customer engagement but also information flows, coordination mechanisms, and responsiveness across supply chain networks.\u0000The study contributes to theory by clarifying how digital marketing and supply chain management co-evolve in B2B contexts and by extending demand chain management perspectives beyond a functional view of marketing. For practice, the results indicate that firms should align digital marketing platforms with supply chain systems and governance structures to improve visibility, coordination, and resilience. The study offers an integrated conceptual view of digital marketing–driven supply chain transformation and provides a foundation for future empirical research.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 4","pages":"474-487"},"PeriodicalIF":0.0,"publicationDate":"2026-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147686933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring the Nexus of Neuroscience and Management: A Bibliometric Analysis of Emerging Trends in Neuro-Management, Neuro-Leadership, and Neuro-Strategy","authors":"Egehan Özkan Alakaş, Mustafa Polat","doi":"10.1002/joe.70023","DOIUrl":"10.1002/joe.70023","url":null,"abstract":"<div>\u0000 \u0000 <p>Today, when we are experiencing the last of the paradigm shifts in the managerial field, studies at the intersection of neuroscience and management are among the important representatives of this process. The increase in neuroscience-centered management studies has also led to more interest in the subject. Since following the travelling footprints of the relatively new concept will illuminate the path of the subsequent process, this study has been conducted for this purpose. It is seen that studies at the intersection of neuroscience and management science have gained intensity in the fields of management, leadership and strategy. In this context, the aim of this study is to enlighten the direction of publications in this field by conducting a bibliometric analysis of neuro-management, neuro-leadership and neuro-strategy articles published in the Web of Science database. It is thought that the study will help scientists to create a road map in this context by preventing the research from being carried out in the following process from being repetitive of each other. The indexes scanned were SCI-Expanded (Science Citation Index Expanded), SSCI (Social Sciences Citation Index), A&HCI (Arts & Humanities Citation Index), CPCI-S (Conference Proceedings Citation Index—Science), CPCI-SSH (Conference Proceedings Citation Index—Social Science & Humanities), and ESCI (Emerging Sources Citation Index). In the screening process, the keywords “neuro-management”, “neuro-leadership” and “neuro-strategy” were searched in all languages and in both titles and content of all types of publications. The study shows that the integration of neuroscience with leadership, management and strategy is developing. It is observed that studies in the field of neuro-management are intensive in the People's Republic of China, while studies in the field of neuro-leadership are intensive in the UK.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 3","pages":"319-340"},"PeriodicalIF":0.0,"publicationDate":"2025-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146155204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumers’ Responses to Product Placement in Movies","authors":"Ravineet Kaur","doi":"10.1002/joe.70022","DOIUrl":"10.1002/joe.70022","url":null,"abstract":"<div>\u0000 \u0000 <p>Product placement, a covert yet influential advertising technique, has garnered sufficient attention from marketing professionals. To better understand its effectiveness, the present study examined consumers’ perceptions and responses to product placements. The present study used a within-subjects experimental design. Participants (<i>N</i> = 600) were asked to watch movie excerpts containing product placements. Following this, they were asked to fill out a structured questionnaire. The results demonstrated that execution factors (prominence and character product interaction [CPI]) and individual difference factors (brand familiarity, product involvement, and appreciation of media content) significantly impact consumers’ brand attitudes, which in turn positively impact purchase intentions. The results also demonstrated that brand self-congruity positively impacts purchase intentions. This study can help practitioners formulate effective product placement strategies to reach the audiences.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 3","pages":"303-318"},"PeriodicalIF":0.0,"publicationDate":"2025-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146154997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luu Tien Dung, Huynh Thuy Tien, Tran My Linh, Nguyen Thi Ngoc Diep, Ha Van Hieu, Le Van Chon
{"title":"Going International by Going Digital: Digital Capabilities, Transformation, and Leadership in Export Performance","authors":"Luu Tien Dung, Huynh Thuy Tien, Tran My Linh, Nguyen Thi Ngoc Diep, Ha Van Hieu, Le Van Chon","doi":"10.1002/joe.70021","DOIUrl":"10.1002/joe.70021","url":null,"abstract":"<div>\u0000 \u0000 <p>This study explores how small and medium-sized exporters (SMEs) in an emerging economy enhance international performance through digital transformation (DT). It analyzes the mediating role of DT, the enabling role of digital capabilities (DCs), and the moderating effect of digital transformational leadership (DTL). Data from 133 export-oriented SMEs in Vietnam were analyzed using partial least squares structural equation modeling (PLS-SEM) with robustness checks for nonlinear effects, endogeneity, and unobserved heterogeneity. The findings show that DCs—human, innovation, networking, and technical—significantly enhance export performance, both directly and indirectly through DT. DTL further strengthens these relationships by guiding the strategic use of digital technologies. Export competitiveness in emerging markets thus depends not only on technological readiness but also on leadership quality and organizational capability building. Managers should treat DT as a firm-wide capability-development process rather than a simple technology upgrade. Export SMEs need to invest in digital literacy, innovation, and external networks while fostering trust and collective learning under visionary leadership. Policymakers should reinforce SME-focused digital infrastructure, training, and leadership programs to sustain global competitiveness. Integrating the resource-based view (RBV), dynamic capabilities view (DCV), and upper echelons theory (UET), this study offers a unified framework explaining SME internationalization in the digital age. By clarifying how DCs, DT, and DTL interact to drive export performance in a volatile and complex environment, it advances international business theory and provides actionable insights for managers and policymakers.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 3","pages":"280-302"},"PeriodicalIF":0.0,"publicationDate":"2025-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146139680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Rise of Agentic AI: Synthesis of Current Knowledge and Future Research Agenda","authors":"Md Asadul Islam, Subbulakshmi Somu, Faraj Mazyed Faraj Aldaihani","doi":"10.1002/joe.70019","DOIUrl":"10.1002/joe.70019","url":null,"abstract":"<div>\u0000 \u0000 <p>Agentic artificial intelligence (AAI) represents a significant evolution in the field of AI, moving beyond traditional and generative systems toward models characterized by autonomy, adaptivity, proactiveness, and decision agency. Unlike earlier AI paradigms that were reactive or limited to narrow tasks, AAI integrates reasoning, memory, planning, and tool orchestration to pursue complex objectives with minimal human oversight. Using a systematic literature review method, this study synthesizes current knowledge on AAI by examining its conceptual foundations, practical applications, and emerging research directions. Conceptually, AAI is distinguished from automation, generative AI, and multi-agent systems through its unique capacity to operate as a socio-technical partner in organizational and societal contexts. In practice, AAI is being applied across sectors such as healthcare, finance, manufacturing, education, and sustainability, enabling organizations to enhance decision support, optimize processes, and improve resilience in global business contexts. However, these advancements present significant challenges, including governance, transparency, accountability, workforce transformation, and integration with legacy systems. On the research front, four major streams dominate current scholarship: human–AI collaboration and co-agency; balancing AI autonomy with human control; governance and trust; and societal and ethical implications. To unify these insights, this paper develops an antecedent–mechanism–outcome framework linking technological, organizational, and societal enablers to the mechanisms and outcomes of AAI adoption. Building on this synthesis, a future research agenda is proposed that emphasizes conceptual refinement, responsible integration, methodological innovation, and interdisciplinary collaboration. Overall, the study contributes to both academic and managerial understanding in the global business context by highlighting AAI as both a driver of business strategy and a potential enabler of organizational excellence and sustainable development.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 3","pages":"402-416"},"PeriodicalIF":0.0,"publicationDate":"2025-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146154977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yogesh K. Dwivedi, Mohamed Y. I. Helal, Ibrahim A. Elgendy, Rasha Alahmad, Paul Walton, Ayoung Suh, Vinay Singh, Il Jeon
{"title":"Agentic AI Systems: What It Is and Isn't","authors":"Yogesh K. Dwivedi, Mohamed Y. I. Helal, Ibrahim A. Elgendy, Rasha Alahmad, Paul Walton, Ayoung Suh, Vinay Singh, Il Jeon","doi":"10.1002/joe.70018","DOIUrl":"10.1002/joe.70018","url":null,"abstract":"<p>The rapid adoption of artificial intelligence (AI) is shifting from tools that assist human tasks toward self-directed, agentic AI systems capable of planning and executing complex goals with minimal oversight. However, a clear understanding of what distinguishes these systems from conventional AI agents and generative AI is lacking, obscuring their unique opportunities and risks. To this end, this article addresses that gap by defining the core concepts, technologies, and management approaches for agentic AI systems, which utilize planning, shared memory, tools, and multi-agent teamwork to complete complex tasks autonomously. By contrasting this paradigm with its predecessors, the paper synthesizes recent technical surveys, governance proposals, and early industrial deployments to highlight that while agentic AI enables transformative applications like end-to-end process automation and adaptive decision support, it also introduces significant challenges, including cascading errors, goal misalignment, and regulatory gaps. Finally, this paper concludes with strategic guidance for organizations and consumers to adopt the capabilities of these systems responsibly, emphasizing the imperative of maintaining transparency, accountability, and human oversight.</p>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 3","pages":"253-263"},"PeriodicalIF":0.0,"publicationDate":"2025-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146136725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ismail Khan, Yuka Fujimoto, Haseeb Ur Rahman, Umair Riaz, Mustafa Rehman Khan, Muhammad Zubair Khan
{"title":"Sustainable HRM in International Business: A Research Agenda for Inequality and the SDGs","authors":"Ismail Khan, Yuka Fujimoto, Haseeb Ur Rahman, Umair Riaz, Mustafa Rehman Khan, Muhammad Zubair Khan","doi":"10.1002/joe.70015","DOIUrl":"10.1002/joe.70015","url":null,"abstract":"<div>\u0000 \u0000 <p>This perspective article addresses the grand challenge of reducing inequalities—aligned with Sustainable Development Goal 10 (SDG10; Reduced Inequalities)—in the context of multinational corporations (MNCs), positioning it as a critical research agenda for sustainable human resource management (S-HRM) in international business (IB). Adopting a perspective-based research design, it integrates a narrative integrative review, conceptual mapping, and problem-focused and theory-informed reasoning across a century-long timeframe (1925–2024) to interrogate the underexplored S-HRM–inequality nexus in IB. The analysis highlights that—despite growing global attention to inequality from governments, regulatory bodies, and business communities—this issue remains largely overlooked in the S-HRM and IB literature, where it is often subsumed under the generic concept of “social sustainability,” thereby limiting both conceptual clarity and practical impact. If S-HRM research is to remain at the forefront of global business scholarship, it cannot disregard the pressing challenge of inequality reduction. This article makes three contributions: (1) it identifies the conceptual boundaries of inequality within S-HRM in IB, distinguishing it from traditional CSR and exposing overlooked theoretical and empirical blind spots; (2) it delineates major theoretical, empirical and methodological gaps; and (3) it advances a structured, forward-looking research agenda that spans diverse institutional contexts, types of inequality, and theoretical lenses. By linking early legal and normative commitments to inequality eradication with contemporary organizational practices, the article builds a comprehensive foundation for advancing S-HRM scholarship capable of addressing SDG 10 as both a moral imperative and a strategic necessity in global business. It calls on policymakers and international regulatory bodies to encourage MNCs to embed inequality-reduction objectives into S-HRM strategies, making SDG 10 a core element of corporate accountability frameworks to promote equitable socio-economic outcomes in both host and home countries. Ultimately, this article extends the S-HRM literature in IB, outlines practical and theoretical pathways for addressing the grand challenge of inequality, and establishes common ground between S-HRM and inequality research by presenting a robust research agenda to advance knowledge in both domains.</p>\u0000 </div>","PeriodicalId":35064,"journal":{"name":"Global Business and Organizational Excellence","volume":"45 3","pages":"384-401"},"PeriodicalIF":0.0,"publicationDate":"2025-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146136209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}