TikTok and Online Dating: A Social Media Analysis of Emerging Patterns

Q2 Business, Management and Accounting

Global Business and Organizational Excellence Pub Date : 2025-01-15 DOI:10.1002/joe.22288

Yavuz Selim Balcioglu, Ceren Cubukcu Cerasi

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引用次数: 0

Abstract

Internet dating is becoming a more common practice in modern societies and social media plays an important role in shaping social interactions and cultural discourse. In this study, TikTok data will be analyzed to explore the online dating potential of TikTok users in Turkey. The study highlights the importance of understanding communication strategies on social media, especially in the context of dating and relationships. Using a structured methodology, it was aimed to gain a comprehensive understanding of how TikTok is used in the context of dating in Turkey, investigating both content creation patterns and audience participation in these topics. The findings show that dating and interpersonal relationships on TikTok are not just personal; they are deeply connected to cultural norms, societal expectations, and digital communication trends. The study provides valuable information for the development of communication strategies on social media, especially focusing on dating and interpersonal relationships. In conclusion, this study underlines the need to further investigate the relationship between social media and interpersonal communication, especially in the context of evolving digital environments.

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TikTok和在线约会：对新兴模式的社交媒体分析

网络约会在现代社会中变得越来越普遍，社交媒体在塑造社会互动和文化话语方面发挥着重要作用。在本研究中，将分析TikTok数据，以探索土耳其TikTok用户的在线约会潜力。该研究强调了理解社交媒体上的沟通策略的重要性，尤其是在约会和恋爱的背景下。使用结构化方法，旨在全面了解TikTok在土耳其约会背景下的使用情况，调查内容创作模式和受众对这些主题的参与。研究结果表明，TikTok上的约会和人际关系不仅仅是个人的；它们与文化规范、社会期望和数字通信趋势密切相关。该研究为社交媒体上的沟通策略的发展提供了有价值的信息，特别是关注约会和人际关系。总之，本研究强调有必要进一步调查社交媒体与人际沟通之间的关系，特别是在不断发展的数字环境背景下。

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来源期刊

Global Business and Organizational Excellence Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： For leaders and managers in an increasingly globalized world, Global Business and Organizational Excellence (GBOE) offers first-hand case studies of best practices of people in organizations meeting varied challenges of competitiveness, as well as perspectives on strategies, techniques, and knowledge that help such people lead their organizations to excel. GBOE provides its readers with unique insights into how organizations are achieving competitive advantage through transformational leadership--at the top, and in various functions that make up the whole. The focus is always on the people -- how to coordinate, communicate among, organize, reward, teach, learn from, and inspire people who make the important things happen.