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International Journal of Electronic Marketing and Retailing最新文献

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The determinants of website purchases: the role of e-customer loyalty and word-of-mouth 网站购买的决定因素：电子客户忠诚度和口碑的作用
International Journal of Electronic Marketing and Retailing Pub Date : 2017-08-16 DOI: 10.1504/IJEMR.2017.10006409
H. Pereira, Margarida M. G. S. Cardoso, Pedro Dionísio
{"title":"The determinants of website purchases: the role of e-customer loyalty and word-of-mouth","authors":"H. Pereira, Margarida M. G. S. Cardoso, Pedro Dionísio","doi":"10.1504/IJEMR.2017.10006409","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10006409","url":null,"abstract":"This paper investigates the influence of several variables on e-loyalty and e-WOM, in the context of personal lifestyle products and services (PLps). Two focus groups are conducted and a questionnaire applied to explore the attitudes and behaviour regarding online shopping in PLps. The results show that overall quality perception, buying experience, website image and personalisation have a positive impact on e-customers' satisfaction. Also, e-satisfaction has a positive impact on customers' trust and loyalty, in turn, positively influencing e-WOM. This study also indicates that loyal customers are always looking for new information and available to switch between brands. It is therefore fundamental for organisations to understand and act proactively to ensure a long-term relationship. Two distinct groups of consumers are identified: youngsters and matures, a classification associated to trust. Companies should then apply different strategies to young and mature clients.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"136-156"},"PeriodicalIF":0.0,"publicationDate":"2017-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49419856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Applying data mining method for marketing purpose in social networks: case of Tebyan 数据挖掘方法在社交网络营销中的应用:以Tebyan为例
International Journal of Electronic Marketing and Retailing Pub Date : 2017-08-16 DOI: 10.1504/ijemr.2017.10006396
Hanieh Sharifian, Mohammad Meisam Danesh Ashtiani, Nastaran Hajiheydari
{"title":"Applying data mining method for marketing purpose in social networks: case of Tebyan","authors":"Hanieh Sharifian, Mohammad Meisam Danesh Ashtiani, Nastaran Hajiheydari","doi":"10.1504/ijemr.2017.10006396","DOIUrl":"https://doi.org/10.1504/ijemr.2017.10006396","url":null,"abstract":"Within a very short period of time, social networking sites are developed among different users all around the world. Social networks have high value to business intelligence. In these networks, there are so many advantages and demands on addressees and their interest recognition. How do we increase our social network users, posts, and effectiveness? How many consumers can be segmented with respect to their reactions to social network? The creation of a target market strategy is integral to developing an effective business strategy. The purpose of this article is market segmentation and correctly identifying the target groups for social network using data mining techniques. As users in each segment have their own and specific interests, social networks can define them by their demographic profiles, they can also change their development strategies according to users and interests they want to engage in. In this research, we deploy data mining methods for segmenting Tebyan social network users to see how this method could contribute toward marketing strategies and purposes. According to K-mean algorithm, we demonstrate five different customer categories based on their characteristics and behaviour that deploying appropriate strategy for each category can help the marketing performance.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"116-135"},"PeriodicalIF":0.0,"publicationDate":"2017-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48140908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Consumer research, retailers and robots 消费者研究，零售商和机器人
International Journal of Electronic Marketing and Retailing Pub Date : 2017-08-16 DOI: 10.1504/IJEMR.2017.085703
D. Schultz, M. Block
{"title":"Consumer research, retailers and robots","authors":"D. Schultz, M. Block","doi":"10.1504/IJEMR.2017.085703","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.085703","url":null,"abstract":"Today, there are persistent and ongoing questions about how technology will impact the future of the existing retail marketplace. In this paper, we argue that consumers, not manufacturers, retailers or even technologists will control that marketplace. In this exploratory study, we first review the various technologies under consideration. We follow that with an analysis of a big data set (n = 16,228) of US consumer responses to an online study on retail search and purchase. We find that no one technological solution appears to dominate consumer search or purchase patterns in ten major consumer retail product categories at the time of the study. We conclude that retail technological development is dependent on consumer acceptance and adoption of that technology. We speculate that voice-activated personal intelligent agents have the most likelihood of success in the US retail marketplace in the next five to seven years.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"172-184"},"PeriodicalIF":0.0,"publicationDate":"2017-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJEMR.2017.085703","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41887585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users 社会关系对社交网站中电子口碑的影响:一项针对印度社交网络用户的研究
International Journal of Electronic Marketing and Retailing Pub Date : 2017-08-16 DOI: 10.1504/IJEMR.2017.10006395
Smita Sharma, A. Rehman
{"title":"Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users","authors":"Smita Sharma, A. Rehman","doi":"10.1504/IJEMR.2017.10006395","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10006395","url":null,"abstract":"This study focused on the understanding of consumers' use of social networking sites as a vehicle for electronic word of mouth. The hypotheses examined the impact of social relationship variables-social capital, tie strength, attitude homophily, background homophily, trust, normative influence, and informational influence on electronic word of mouth behaviour in social networking sites. For testing the hypothesised relationships between the predictors and electronic word of mouth behaviour variables, structural equation modelling (SEM) was applied on the data collected from social networks' users. Exploratory factor analysis (EFA) was conducted, followed by confirmatory factor analysis (CFA). It was concluded that social capital, background homophily, normative influence, informational influence emerged to be strong significant predictors of electronic word of mouth, and attitude homophily and trust were found to be partially significant. Only tie strength was not found to be a significant predictor.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"93-115"},"PeriodicalIF":0.0,"publicationDate":"2017-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42121909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups 吹嘘网上购物:比较西班牙裔和非西班牙裔群体的消费者口碑
International Journal of Electronic Marketing and Retailing Pub Date : 2017-08-16 DOI: 10.1504/IJEMR.2017.10006403
Sindy Chapa, F. Korzenny, Howard Rodriguez-Mori
{"title":"Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups","authors":"Sindy Chapa, F. Korzenny, Howard Rodriguez-Mori","doi":"10.1504/IJEMR.2017.10006403","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10006403","url":null,"abstract":"The purpose of this study was to explore to what extent consumers use word-of-mouth (WOM) to share information about their online purchases and to what extent WOM differ across segments and cultural groups. An online survey with a total sample of 2,850 was used to measure and model the impact of WOM. The findings of the study support the premise that acculturation is a moderator of WOM, and confirms the predictive value of culture on consumer attitudes and behaviours. From a practical perspective, the results indicate that un-acculturated Hispanics (new immigrants and first generation) are more prone to use WOM than acculturated Hispanic consumers, who in turn, are more prone to use WOM to brag about their online shopping than non-Hispanics/Whites in the USA. Finally, a tested model reveals WOM plays a mediating role in increasing consumer preference for premium products.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"157-171"},"PeriodicalIF":0.0,"publicationDate":"2017-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45996114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing online environment cues: evidence from Generation Y consumers 管理在线环境线索：来自Y世代消费者的证据
International Journal of Electronic Marketing and Retailing Pub Date : 2017-04-12 DOI: 10.1504/IJEMR.2017.10004301
Matea Matić, K. Vojvodić
{"title":"Managing online environment cues: evidence from Generation Y consumers","authors":"Matea Matić, K. Vojvodić","doi":"10.1504/IJEMR.2017.10004301","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10004301","url":null,"abstract":"Previous studies revealed that consumers' interpretations of online environment exerted a powerful influence over buying intention. The paper aimed to investigate the difference between Generation Y online buying behaviour and online environment cues. The paper also explored the relation between Generation Y online buying behaviour and consumers' intention in an online environment. The data were collected using an online survey on a sample of 515 Croatian Generation Y consumers from the Dubrovnik-Neretva County. The data were analysed using factor analysis and analysis of variance. The findings indicated that online consumers were influenced by three major factors, compulsiveness, impulsiveness and functionality. The results also revealed that online environment cues (ease of use, website quality and attractiveness, and website design) had a significant influence on Generation Y consumers who purchased online due to compulsivity and functionality. Additionally, the significant moderately strong relationship was found between online environment cues and consumers' intentions towards online buying.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"77-90"},"PeriodicalIF":0.0,"publicationDate":"2017-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44758384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context 手机银行采用情境下计划行为模型分解理论的实证验证
International Journal of Electronic Marketing and Retailing Pub Date : 2017-04-12 DOI: 10.1504/IJEMR.2017.10004300
M. Khasawneh, Rand Irshaidat
{"title":"Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context","authors":"M. Khasawneh, Rand Irshaidat","doi":"10.1504/IJEMR.2017.10004300","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10004300","url":null,"abstract":"The study utilises the decomposed theory of planned behaviour (DTPB), to understand the consumer behaviour in relation to the applications of mobile banking. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using structural equation modelling. The study concluded that consumer attitude towards using m-banking is impacted by relative advantage and compatibility. Complexity however does not play a significant role in influencing attitudes. Subjective norms are significantly influenced by social influences. The findings show that behavioural intention can be explained through attitude and perceived behavioural control. Moreover, subjective norms do not influence behavioural intention for adoption. The findings extend our understanding of the most important antecedents of consumer adoption of m-banking by synthesising theories from the related literature.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"58-76"},"PeriodicalIF":0.0,"publicationDate":"2017-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47434815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Drivers of online purchase intention on Singles' Day: a study of Chinese consumers 双十一网购意向的驱动因素:一项针对中国消费者的研究
International Journal of Electronic Marketing and Retailing Pub Date : 2017-04-12 DOI: 10.1504/IJEMR.2017.10004288
Xiaqing Zhao, Hooi Lai Wan
{"title":"Drivers of online purchase intention on Singles' Day: a study of Chinese consumers","authors":"Xiaqing Zhao, Hooi Lai Wan","doi":"10.1504/IJEMR.2017.10004288","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10004288","url":null,"abstract":"The purpose of the present study is to understand the drivers of Chinese consumers online purchase intention on Singles' Day. Data were collected from 214 Chinese consumers who have online purchase experience on Singles' Day. The results show that consumers online purchase intention is positively related to promotion, e-store atmosphere, word of mouth, and advertising and consumption rituals with either direct or indirect relationship with mediators such as perceived value, shopping enjoyment, impulsive buying orientation, and browsing. More specifically, advertising and consumption rituals exhibit a stronger influence among all drivers. The empirical evidence of this study will contribute to the literature in online shopping purchase intention as little research has addressed drivers of consumers online purchase intention on Singles' Day.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"1-20"},"PeriodicalIF":0.0,"publicationDate":"2017-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45312116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market 在一个技术和社会动态的市场中，年轻消费者对移动广告态度的决定因素
International Journal of Electronic Marketing and Retailing Pub Date : 2017-04-12 DOI: 10.1504/IJEMR.2017.10004291
K. Sharif
{"title":"Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market","authors":"K. Sharif","doi":"10.1504/IJEMR.2017.10004291","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10004291","url":null,"abstract":"The aim of this study was to evaluate the impact of affective and cognitive determinants of consumers' attitude towards mobile advertising in the Qatari mobile market which is going through a technological and a social change. The data were gathered using face-to-face and online questionnaire based survey from a sample of 18-24 year old Qatari consumers. A total of 256 questionnaires were collected out of which 227 became part of the data analysis. The results indicated that young consumers' attitude towards mobile advertising in Qatar was favourably influenced by perceived entertainment, degree of innovation, level of informativeness and social norms. At present, young consumers are not too concerned about permission-based mobile advertising as irritation is not a serious issue. Still, marketers need to be careful towards overwhelming or annoying the consumers with irrelevant and excessive mobile advertising.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"21-44"},"PeriodicalIF":0.0,"publicationDate":"2017-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44462438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Consumers' attitude toward Facebook advertising 消费者对Facebook广告的态度
International Journal of Electronic Marketing and Retailing Pub Date : 2017-04-12 DOI: 10.1504/IJEMR.2017.10004294
Fabrício Ferreira, Belém Barbosa
{"title":"Consumers' attitude toward Facebook advertising","authors":"Fabrício Ferreira, Belém Barbosa","doi":"10.1504/IJEMR.2017.10004294","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10004294","url":null,"abstract":"This paper aims to provide a closer look at consumers' attitude toward Facebook advertising by providing a comparison between attitude toward brand posts and ads, a topic that has been disregarded in the extant literature. It also considers the relationship with the users' ad avoidance and electronic word-of-mouth communication. An exploratory quantitative analysis was performed by means of a structured self-administered questionnaire. 385 individuals aged between 18 and 44 participated in the study. The results include evidence on respondents' more favourable attitude toward brand posts than toward Facebook ads. Moreover, ads are considered more annoying by those who spend more time on Facebook. These results help shed the light on how Facebook users handle ads and brand posts, offering some clues for a more effective social media marketing strategy.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"45-57"},"PeriodicalIF":0.0,"publicationDate":"2017-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44783359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
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