手机银行采用情境下计划行为模型分解理论的实证验证

Q3 Business, Management and Accounting

International Journal of Electronic Marketing and Retailing Pub Date : 2017-04-12 DOI:10.1504/IJEMR.2017.10004300

M. Khasawneh, Rand Irshaidat

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引用次数: 17

摘要

该研究利用计划行为分解理论（DTPB）来理解消费者行为与手机银行应用的关系。该模型使用404名受访者的在线调查进行了实证检验，并使用结构方程模型进行了分析。该研究得出结论，消费者对使用移动银行的态度受到相对优势和兼容性的影响。然而，复杂性在影响态度方面并没有发挥重要作用。主观规范受社会影响较大。研究结果表明，行为意图可以通过态度和感知的行为控制来解释。此外，主观规范不会影响收养的行为意图。这些发现通过综合相关文献中的理论，扩展了我们对消费者采用移动银行最重要的前因的理解。

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Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context

The study utilises the decomposed theory of planned behaviour (DTPB), to understand the consumer behaviour in relation to the applications of mobile banking. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using structural equation modelling. The study concluded that consumer attitude towards using m-banking is impacted by relative advantage and compatibility. Complexity however does not play a significant role in influencing attitudes. Subjective norms are significantly influenced by social influences. The findings show that behavioural intention can be explained through attitude and perceived behavioural control. Moreover, subjective norms do not influence behavioural intention for adoption. The findings extend our understanding of the most important antecedents of consumer adoption of m-banking by synthesising theories from the related literature.

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来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.