消费者研究，零售商和机器人

Q3 Business, Management and Accounting

International Journal of Electronic Marketing and Retailing Pub Date : 2017-08-16 DOI:10.1504/IJEMR.2017.085703

D. Schultz, M. Block

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引用次数: 1

摘要

今天，关于技术将如何影响现有零售市场的未来，存在着持续不断的问题。在这篇论文中，我们认为消费者，而不是制造商、零售商甚至技术人员将控制这个市场。在这项探索性研究中，我们首先回顾了正在考虑的各种技术。接下来，我们分析了美国消费者对零售搜索和购买在线研究的反应的大数据集（n=16228）。我们发现，在研究时，在十大消费零售产品类别中，似乎没有一种技术解决方案主导消费者搜索或购买模式。我们得出的结论是，零售技术的发展取决于消费者对该技术的接受和采用。我们推测，语音激活的个人智能代理在未来五到七年内最有可能在美国零售市场取得成功。

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Consumer research, retailers and robots

Today, there are persistent and ongoing questions about how technology will impact the future of the existing retail marketplace. In this paper, we argue that consumers, not manufacturers, retailers or even technologists will control that marketplace. In this exploratory study, we first review the various technologies under consideration. We follow that with an analysis of a big data set (n = 16,228) of US consumer responses to an online study on retail search and purchase. We find that no one technological solution appears to dominate consumer search or purchase patterns in ten major consumer retail product categories at the time of the study. We conclude that retail technological development is dependent on consumer acceptance and adoption of that technology. We speculate that voice-activated personal intelligent agents have the most likelihood of success in the US retail marketplace in the next five to seven years.

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来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.