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Conditions of Creativity: Adding Historical Perspective 创造的条件:添加历史视角
Journal of Business Anthropology Pub Date : 2016-12-09 DOI: 10.22439/jba.v5i1.5218
J. Mccreery
{"title":"Conditions of Creativity: Adding Historical Perspective","authors":"J. Mccreery","doi":"10.22439/jba.v5i1.5218","DOIUrl":"https://doi.org/10.22439/jba.v5i1.5218","url":null,"abstract":"One answer is ethnography, the close study of creativity in specific contexts where the anthropologist adds insights from anthropological theory to participant-observation and native exegesis. Ethnography based on intensive fieldwork can produce compelling accounts that ring true, to industry insiders as well as to those who conduct similar studies (see, for example, Moeran 1996, McCreery 2001, Moeran and Christensen, ed., 2014).","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129800437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Why do the Indians Wear Adidas? Or, Culture Contact and the Relations of Consumption 为什么印度人穿阿迪达斯?或者，文化接触与消费关系
Journal of Business Anthropology Pub Date : 2016-12-09 DOI: 10.22439/JBA.V5I1.5211
R. Wilk, E. Arnould
{"title":"Why do the Indians Wear Adidas? Or, Culture Contact and the Relations of Consumption","authors":"R. Wilk, E. Arnould","doi":"10.22439/JBA.V5I1.5211","DOIUrl":"https://doi.org/10.22439/JBA.V5I1.5211","url":null,"abstract":"The study of the consumption of goods has never achieved the prominence in anthropology of either production or exchange. Yet the accelerating consumption of western goods in non-western societies is one of the most obtrusive cultural and economic trends of the last three centuries. This article addresses the general issue of why goods flow between cultural groups by re-examining the concept of consumption. It raises questions of importance to studies of development, material culture, ethnohistory, and symbolic anthropology.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125158034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
30 Years Later―Does the Shoe Still Fit? 30年后，这只鞋还合脚吗?
Journal of Business Anthropology Pub Date : 2016-12-09 DOI: 10.22439/JBA.V5I1.5212
R. Wilk
{"title":"30 Years Later―Does the Shoe Still Fit?","authors":"R. Wilk","doi":"10.22439/JBA.V5I1.5212","DOIUrl":"https://doi.org/10.22439/JBA.V5I1.5212","url":null,"abstract":"","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":" 40","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120828727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Musings on an Archaeology of Business Anthropology 商业人类学考古学的思考
Journal of Business Anthropology Pub Date : 2016-12-09 DOI: 10.22439/JBA.V5I1.5210
T. Malefyt
{"title":"Musings on an Archaeology of Business Anthropology","authors":"T. Malefyt","doi":"10.22439/JBA.V5I1.5210","DOIUrl":"https://doi.org/10.22439/JBA.V5I1.5210","url":null,"abstract":"Business anthropology is an emergent hybrid discipline (Baba 2006) that is still in the process of becoming (Ingold 2013). Even if this process is generally at work, temporal gaps are observed in its development, following national traditions. We thus observe differences between USA and Europe, probably in relation to the dichotomy between fundamental anthropology and applied anthropology, due to different colonial heritage. However, this hybrid discipline ostensibly bridges an anthropological focus with business, design, and organizational practices and beyond. The anthropologist’s ability to “look beneath” apparent behavior and uncover deeper motivations, and link these insights to shared values and beliefs, is based on broader understandings of human behavior that organizations find useful. As obvious as this all may appear today, from the most unlikely or serendipitous of circumstances, a few pioneering adventurers in the1980s in the US and Europe began this enterprise first employed as business anthropologists.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129671812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Business Ethics as an Ethical Self-Promotion? How Advertising Executives Promote their Activity 商业道德是一种道德的自我提升?广告主管如何推广他们的活动
Journal of Business Anthropology Pub Date : 2016-05-24 DOI: 10.22439/JBA.V2I1.5008
Léa Porée
{"title":"Business Ethics as an Ethical Self-Promotion? How Advertising Executives Promote their Activity","authors":"Léa Porée","doi":"10.22439/JBA.V2I1.5008","DOIUrl":"https://doi.org/10.22439/JBA.V2I1.5008","url":null,"abstract":"In this paper, I suggest that we untangle the business ethics of a French advertising agency as a social critique of the advertising field. I attempt to analyse the display and promotion of values used in order to enhance the agency’s activity. Is the agency’s business ethics simply a form of commodification and a marketing strategy? Or is it an attempt to introduce morality into a business that is supposedly not moral? I also intend to highlight the way that employees understand and negotiate this entrepreneurial discourse. Ethics has multiple purposes: it is a communication tool that promotes the agency itself, and it serves as a guarantee for good advertising practice. The study of business ethics in the agency emphasizes how the firm reconciles its entrepreneurial logic with the moral values it claims.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"2017 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127566007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Playing with Morality: Business Ethics of a Professional Baseball Club in Taiwan 道德游戏:台湾某职业棒球俱乐部的商业伦理
Journal of Business Anthropology Pub Date : 2016-05-24 DOI: 10.22439/JBA.V2I1.5007
Jérôme Soldani
{"title":"Playing with Morality: Business Ethics of a Professional Baseball Club in Taiwan","authors":"Jérôme Soldani","doi":"10.22439/JBA.V2I1.5007","DOIUrl":"https://doi.org/10.22439/JBA.V2I1.5007","url":null,"abstract":"Baseball is considered the national sport in Taiwan. Professional teams are owned by large local firms and are themselves small companies offering an archetypal model of society. Their practices are based on moral values around which their fans are unified. This is also a legacy of the social responsibility transferred to the Taiwanese firms by the former authoritarian regime (from the 1950s to the 1980s). Based on twelve months’ fieldwork with a Taiwanese baseball club now owned by a holding company, this paper shows how the club is viewed as a firm structured around moral values and whose players are established as moral paragons. The model of a united, hierarchical family is highlighted by the original owners, a family firm which founded the club in 1984, and by the team’s iconography. However, these methods of commodifying the team as a value-based family are faced with the realities of daily practices and the corruption scandals that regularly undermine the image of the Taiwanese professional league. The current company owner (from 2014) has tried to maintain this image of virtue, with some adjustments, in order to maintain the fans’ identification with the club. The business ethics of the club is the outcome of these adjustments and negotiations between the owners, the players, and the fans.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124198132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Liminality in Advertising from the Mad Men Era 《广告狂人》时代广告中的阈限性
Journal of Business Anthropology Pub Date : 2016-01-08 DOI: 10.22439/JBA.V1I1.4961
Barbara A. Olsen
{"title":"Liminality in Advertising from the Mad Men Era","authors":"Barbara A. Olsen","doi":"10.22439/JBA.V1I1.4961","DOIUrl":"https://doi.org/10.22439/JBA.V1I1.4961","url":null,"abstract":"This article reflects an evolving anthropologist’s marketing career during the 1970s, before anthropology was truly welcomed as contributor to business strategy. I worked on several accounts mentored by a brilliant but conflicted creative director-guru-boss, an experience resulting in this reflexive advertising narrative punctuated by periods of liminality. I used my agency archives from the 1970s and field notes (or advertising log) as my data set to reflect this period. My field journey traversed the Mad Men era, immortalized in the AMC TV series about the 1960s and beyond, where creative directors freely crossed boundaries of sex, class and gender stereotypes. I discuss several advertising campaigns in which I was involved. The broader narrative reveals an uncomfortable divide between cultural empathy and advertising practice. While creatively stimulating, I describe the conflict in a marketing career that challenged ethical sensitivities.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"33 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122994653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Liminality, Anthropology, and the Global Organization 阈限、人类学与全球组织
Journal of Business Anthropology Pub Date : 2016-01-08 DOI: 10.22439/JBA.V1I1.4958
Julia Gluesing
{"title":"Liminality, Anthropology, and the Global Organization","authors":"Julia Gluesing","doi":"10.22439/JBA.V1I1.4958","DOIUrl":"https://doi.org/10.22439/JBA.V1I1.4958","url":null,"abstract":"Turner described liminality as a “realm of pure possibility” that can give rise to novel configurations of ideas within a ritual framework, while Bourdieu referred to liminality as a “space of possibles.” One of the greatest challenges managers and their employees face in multinational enterprises that cross multiple boundaries is the increased complexity brought about by ambiguity, multiplicity, interdependence, and constant, rapid change. Working in global organizations means operating simultaneously in multiple contexts. Anthropologists can make a contribution to an understanding of global work by managing ambiguity and crossing boundaries; by living and working liminally―something acquired in both anthropological training and through experience; and by bringing creativity to the forefront to foster global understanding.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124983328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Guiding Change as President of the Board of Trustees: Learning from the Liminal Drama of It All 作为董事会主席的指导变革:从这一切的阈限戏剧中学习
Journal of Business Anthropology Pub Date : 2016-01-08 DOI: 10.22439/JBA.V1I1.4962
Elizabeth K. Briody
{"title":"Guiding Change as President of the Board of Trustees: Learning from the Liminal Drama of It All","authors":"Elizabeth K. Briody","doi":"10.22439/JBA.V1I1.4962","DOIUrl":"https://doi.org/10.22439/JBA.V1I1.4962","url":null,"abstract":"Organizational-culture change has been of interest to scholars and practitioners for decades, though little empirical data has contributed to our understanding of ritual transitions. By contrast, transitions for individuals, but not organizations, have been examined through the theoretical lenses of ritual process. This article builds on both literatures to explore planned change in an assisted living and nursing care community. I led an effort, as President of the Board of Trustees, to establish philanthropy as a core element of the organizational culture at a time when the long-term-care sector had become increasingly competitive. Participant observation, documentary data and discussions, along with the roles I played, resulted in this account. My term of office was marked by ambiguity, inaction, polarization, and conflict. I distinguish among three types of “liminal” or transitional periods, using van Gennep and Turner’s works as a foundation. I illustrate the relationship between liminality and the resistance and interventions that emerged within the Board and Leadership Team, drawing implications for ritual theory―particularly, liminality and social drama. The practical lessons from this experience, depicted in the Countering Resistance Model, should be helpful to other organizations and leadership groups in mitigating their own transition difficulties.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125891190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Business Ethnography: Inducing Liminality in Pursuit of Innovation 商业民族志:追求创新的诱导阈限
Journal of Business Anthropology Pub Date : 2016-01-08 DOI: 10.22439/JBA.V1I1.4960
Patricia Wall, J. Englert
{"title":"Business Ethnography: Inducing Liminality in Pursuit of Innovation","authors":"Patricia Wall, J. Englert","doi":"10.22439/JBA.V1I1.4960","DOIUrl":"https://doi.org/10.22439/JBA.V1I1.4960","url":null,"abstract":"Ethnographic studies have become an integral part of many projects at Xerox: guiding product improvements, inspiring new product concepts, uncovering technology and organizational issues, and informing strategic directions. Ethnographic methods provide a deep understanding of technology usage in context and have the potential to shift the perspectives of the researchers themselves, the study participants, and the business stakeholders. These transformations facilitate the creation of innovative solutions that are meaningful and useful for the practitioners they are designed to support. In this article, we draw on three case studies to demonstrate how ethnographic methods invoke liminality, and how these studies support transformation in the perspectives of the researchers, practitioners, and stakeholders who participate in the studies.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129302346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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