{"title":"Anthropologists at Work: Challenging Business “Common Sense”","authors":"Elisabeth Powell","doi":"10.22439/jba.v12i1.6920","DOIUrl":"https://doi.org/10.22439/jba.v12i1.6920","url":null,"abstract":"These words belong to Richard Hill, a global strategist and researcher with a PhD in anthropology. During an interview, he recounted the challenges that he faced from colleagues who did not recognize his relevance as an anthropologist in business. He elaborated that, in business, quantitative data takes precedent over anything qualitative, which is deemed fluffy and inconclusive. Anthropological inquiry and insight could not possibly be sufficient to make decisions on how to better serve current or future customers (notwithstanding the fact that anthropology specializes in understanding human behavior). Through my twenty interviews with anthropologists in business, conducted for my thesis research at Princeton University, I also learned that business counterparts often did not even know what an anthropologist was, dismissed them as “weird,” or conflated them with narrowly defined Page 1 of 11","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"649 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131825791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Digital Turn in Business Anthropology","authors":"Matt Artz","doi":"10.22439/jba.v12i1.6919","DOIUrl":"https://doi.org/10.22439/jba.v12i1.6919","url":null,"abstract":"This essay examines the emerging “digital turn” in business anthropology, a phenomenon propelled by the increasing prevalence and influence of digital technologies. Despite the significant underrepresentation of digital anthropology in current literature within the Journal of Business Anthropology, its relevance to the traditionally focused areas of organizational culture, marketing, consumer research, advertising, and user experience is irrefutable, given the rapid digitalization of the business landscape. By exploring evidence of the “digital turn” and the potential for digital anthropology to overtake design anthropology as a dominant paradigm, this essay advocates for integrating digital anthropology into the professional discourses and research practices of business anthropologists. It highlights the capacity of digital anthropology to equip practitioners with the necessary tools and perspectives to navigate and respond effectively to the ever-evolving digital landscape. Furthermore, the essay delves into the potential of emerging digital technologies, such as AI, to revolutionize anthropological research and practice. Simultaneously, it underscores the entrepreneurial opportunities available to founder anthropologists, specifically by productizing anthropological knowledge and methods. However, practitioners must also acknowledge and address significant challenges such as the rapid pace of digital transformation, privacy and ethical considerations, and the risk of introducing machine bias into the research process. In conclusion, the essay posits that the emerging “digital turn” in business anthropology offers substantial opportunities that will shape the discipline in the coming years, warranting its inclusion by practitioners and academics alike.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130309510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Diversity of Solidarity Economies: A View from Danish Minority Gangs","authors":"Christina Jerne","doi":"10.22439/jba.v12i1.6917","DOIUrl":"https://doi.org/10.22439/jba.v12i1.6917","url":null,"abstract":"The term “solidarity economy” is most commonly deployed to describe altruistic and socially beneficial ways of doing business, often in opposition to ones that are less so. Drawing on a year and a half of ethnographic fieldwork among Danish minority gangs, this article seeks to open the discussion on solidarity economies beyond these traditional understandings by adding the perspective of gangs. It explores the more exclusive and violent aspects of solidarity economies, drawing on the analytical lenses of reciprocity and pooling. These dimensions afford the tracing of the conditions of solidarity within that group, rather than the mere verification of its absence or presence. I conclude that (A) solidarity economies are empirically multiple, operating on different and (a)synchronous planes as well as expressing themselves in different types; (B) solidarity is analytically beneficial for reading for economic difference; and lastly that (C) in this context, solidarity economies are inhabited as sites of struggle between two opposite, but specular forms of cultural fundamentalism.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128800546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lise Tjørring, M. Mahnke, M. Petersen, Mikka Nielsen, Mark Vacher
{"title":"Productive Uneasiness as a Driver of Knowledge Creation Processes in Humanities-Business Collaborations","authors":"Lise Tjørring, M. Mahnke, M. Petersen, Mikka Nielsen, Mark Vacher","doi":"10.22439/jba.v12i1.6910","DOIUrl":"https://doi.org/10.22439/jba.v12i1.6910","url":null,"abstract":"Over the last few decades, Danish humanities researchers have become increasingly expected to engage in business collaborations that have an impact beyond academia. Although there is great willingness to work together, humanities-business collaborations are often tense affairs. This calls for a deeper understanding of the collaboration and knowledge creation processes. In this article, we develop the concept of productive uneasiness as a sensitizing tool to show how humanities scholars enable specific knowledge engagements. Examining three empirical examples, we discuss how emerging tension, discomfort, and the like come into play in business-humanities collaborations, and how accepting and engaging in this uneasiness can become productive, eventually leading to innovation. The aim of the article is to provide a tool for reflection for humanities and social science researchers wishing to engage in humanities-business collaborations and, more generally, to spark a discussion on how one of the core elements of the humanities – in-depth analysis of the intangible – can leverage business processes.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129758528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Selling Thrift: Work Practices in an American Thrift Store","authors":"Frederik Larsen","doi":"10.22439/jba.v12i1.6914","DOIUrl":"https://doi.org/10.22439/jba.v12i1.6914","url":null,"abstract":"\u0000Thrift, in its simplest definition, is the practice of using resources in a considered way. The concept has long been employed as a moral trope to condemn or promote a variety of human practices. In the literature, thrift is addressed as it is played out in consumption in and around the household as a way of preserving and saving resources. Thrift stores form part of a thrift economy and, as the receiver of divested objects from the household and a site for thrifty consumption practices, they present aspects of thrift in a variety of ways. In this article, I look at thrift as it relates to work and organizational practices in an American thrift store. Although often linked to work ethics, thrift has mainly been proposed as a moral concept guiding individual and not organizational practices. In order to explore the value of thrift in the thrift store, I present parts of my ethnographic research on second-hand markets. Examining work practices as “thrifty” shows how economic prudence is paired with material frugality and community concern. This, I argue, has significant effect on the flow of consumer goods, as resources flow through the thrift store and appear to be spent, not saved.\u0000","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"201 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134374985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Business, Broadly Understood","authors":"K. T. Vangkilde, S. Breslin, S. Lex","doi":"10.22439/jba.v12i1.6923","DOIUrl":"https://doi.org/10.22439/jba.v12i1.6923","url":null,"abstract":"There is a Danish saying – Kært barn har mange navne – which literally translates into “a dear child has many names.” More broadly, and also more true to its actual meaning and use, a better translation would be something like “the one you hold dear has many names.” The saying can be used quite plainly to denote precisely how children who are liked by many tend to have several nicknames, but just as often, or perhaps even most commonly, it is used somewhat sarcastically to refer to different terms, concepts, and expressions that, with only minor variation, describe the same phenomenon. There is, as such, a certain ambiguity underlying the saying as it may, every so often, be expressed in a slightly irritated tone of voice.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131399745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Back to Copenhagen: A Few Words from the New JBA Editors","authors":"K. T. Vangkilde, S. Breslin, S. Lex","doi":"10.22439/jba.v11i2.6794","DOIUrl":"https://doi.org/10.22439/jba.v11i2.6794","url":null,"abstract":"","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134405638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Muddling Through","authors":"Tamara Hale","doi":"10.22439/jba.v11i2.6776","DOIUrl":"https://doi.org/10.22439/jba.v11i2.6776","url":null,"abstract":"","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125872947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Making of Pieces of the Puzzle: Reflections on a Collaborative Ethnographic Filmmaking Process","authors":"T. Hughes, Brady Welch, J. Schuurman","doi":"10.22439/jba.v11i2.6792","DOIUrl":"https://doi.org/10.22439/jba.v11i2.6792","url":null,"abstract":"This is a companion piece to the “Pieces of the Puzzle” film. \u0000 \u0000 ","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115844989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review: Digital Cultures, Lived Stories and Virtual Reality by Thomas Maschio, Anthropology and Business Series. London and New York: Routledge","authors":"W. Fife","doi":"10.22439/jba.v11i2.6781","DOIUrl":"https://doi.org/10.22439/jba.v11i2.6781","url":null,"abstract":"The author of this book, Thomas Maschio, has lived two anthropological lives; an earlier one as an academic anthropologist and a later one as an anthropologist running a company (Maschio Consulting) that specializes in the use of ethnographic research methods to help solve business problems and provide new kinds of information for business decisions. This combined background shows, as this volume is full of insights that translate both to the rough and tumble world of business practices and the more abstract world of academic understandings. This is to say that it offers readers insights into common social practices, such as the use of personal devices (for instance, smart phones) or the production of contemporary journalism, that can be utilized by both business practitioners and university-based researchers to think more about the ever-increasing role that digital technology is playing in our lives. As such, I could see this volume being used as a standard textbook in different kinds of social science or business courses, as well as being of interest to those who are simply curious about the intersection between business and anthropology or who want to gain a greater understanding of contemporary digital practices.","PeriodicalId":348499,"journal":{"name":"Journal of Business Anthropology","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115810750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}