International Journal of Innovative Technologies in Social Science最新文献

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EVOLUTION OF ENTREPRENEURIAL CONTRACTS DEVELOPMENT: BRIEF HISTORICAL DIGRESSION 创业契约发展的演变:简短的历史题外话
International Journal of Innovative Technologies in Social Science Pub Date : 2023-03-08 DOI: 10.31435/rsglobal_ijitss/30032023/7945
G.S. Marukyan
{"title":"EVOLUTION OF ENTREPRENEURIAL CONTRACTS DEVELOPMENT: BRIEF HISTORICAL DIGRESSION","authors":"G.S. Marukyan","doi":"10.31435/rsglobal_ijitss/30032023/7945","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30032023/7945","url":null,"abstract":"The scientific assumptions on this or that legal phenomenon are based on its' historical development and legal understanding. The entrepreneurial contracts have their great role in the development of business relations regulation. The article refers to the phenomenon and gives light to the legal framework and understanding of the contract and its role in different time periods on the development of business relations.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47351166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE ROLE OF THE FAMILY IN THE SOCIALIZATION OF THE INDIVIDUAL, CONTEMPORARY PROBLEMS AND PERSPECTIVES 家庭在个人社会化中的作用、当代问题和观点
International Journal of Innovative Technologies in Social Science Pub Date : 2023-02-18 DOI: 10.31435/rsglobal_ijitss/30032023/7942
Nargiza Karkashadze, Tengiz Kuprashvili, Tinatin Gugeshashvili
{"title":"THE ROLE OF THE FAMILY IN THE SOCIALIZATION OF THE INDIVIDUAL, CONTEMPORARY PROBLEMS AND PERSPECTIVES","authors":"Nargiza Karkashadze, Tengiz Kuprashvili, Tinatin Gugeshashvili","doi":"10.31435/rsglobal_ijitss/30032023/7942","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30032023/7942","url":null,"abstract":"In today's world, great attention is paid to the protection of children's rights and the process of their socialization. This is mainly due to the increasing statistics of forced labor, involvement in crime, rape, bullying, abandonment, beating, etc towards children, both in the family and at school. In order to study the process of socialization of a person (a child) in the family, we addressed two methods of research: field research through a questionnaire and expert research, the analysis of which revealed very interesting facts and opinions. The article also lists the measures that were implemented to address the problems associated with effectively managing the process of socialization of an individual in the family In addition, there are opinions of experts on the process of socialization of the child in the family given, as well as the recommendations of the authors, the implementation of which will help to raise public awareness about the processes of socialization of the individual in the family, which will reduce the fact of violation of children's rights and make this process effective. The article also provides a list of measures that will help in effectively managing the process of socialization of the individual in the family, namely: \u0000• The master's program \"Education Science\" (in Georgian and English languages) will integrate the course - Child Rights and Advocacy; \u0000• The subject “Child rights and advocacy” will also be included in the 60-credit integrated master and bachelor teacher training program; \u0000• The subject ”Child rights” was integrated in the bachelor's program \"Preschool Education\".","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48446486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FAKE NEWS, MISINFORMATION AND DISINFORMATION ABOUT COVID-19 IN SOCIAL MEDIA DURING THE PANDEMIC AND POST-PANDEMIC TIME (CASE OF GEORGIA) 疫情期间和疫情后社交媒体上关于新冠肺炎的假新闻、误传和虚假信息(格鲁吉亚病例)
International Journal of Innovative Technologies in Social Science Pub Date : 2023-02-17 DOI: 10.31435/rsglobal_ijitss/30032023/7939
Dali Osepashvili
{"title":"FAKE NEWS, MISINFORMATION AND DISINFORMATION ABOUT COVID-19 IN SOCIAL MEDIA DURING THE PANDEMIC AND POST-PANDEMIC TIME (CASE OF GEORGIA)","authors":"Dali Osepashvili","doi":"10.31435/rsglobal_ijitss/30032023/7939","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30032023/7939","url":null,"abstract":"Spreading fake news and disinformation is one of the global challenges over the last years. It is a challenge for Georgia too. This acute problem was also current at the beginning of the Covid-19 pandemic, when a number of misinformation appear in the social media as well as in the traditional media, regarding the origin and spread of the coronavirus, especially in Facebook which is the most popular social network in Georgia. A lot of fake news was spread and is still being spread in the post-pandemic period too. The Goal of this research paper is to explore the attitudes of Georgian Facebook users, specifically what kind of fake news and disinformation they met about Coronavirus in social media, how to identify them, how much they tried to verify them, how to explain their spread, how to fight them, etc. In order to explore this issue a social constructivism framework is used. As for the main research method, this study is based on the qualitative approach. For this purpose, the method of in-depth interviews - with Georgian active internet users – has been conducted. The respondents are doctors, journalists as well as representatives of different academic fields, who possess media literacy skills.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47503941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
"ROBOTIZATION" AND "LABOR DOWNGRADING" - BASED ON THE RELATIONSHIP BETWEEN TECHNOLOGY AND WORKERS IN CHINA 机器人化与劳动降级&基于中国技术与劳动者的关系
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7912
Chenkai Niu, W. Li
{"title":"\"ROBOTIZATION\" AND \"LABOR DOWNGRADING\" - BASED ON THE RELATIONSHIP BETWEEN TECHNOLOGY AND WORKERS IN CHINA","authors":"Chenkai Niu, W. Li","doi":"10.31435/rsglobal_ijitss/30122022/7912","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7912","url":null,"abstract":"In recent years, against the background of the disappearing \"Demographic dividend\" and \"Labor Shortage,\" \"Robotization\" has started to be carried out in various parts of China. Robots benefit China's manufacturing industry by achieving a \"technology dividend\" instead of a \"demographic dividend.\" However, are Chinese workers benefiting from this technological transformation and upgrading? By examining two different types of manufacturing industries in China's Province S, this paper uses Marxist analysis to reveal the reality that \"Robotization\" has led to the \"de-skilling\" of workers and further exacerbated \"labor degradation.\" Workers not only find it challenging to improve their skills in the \"machine change\" but are also further subject to the remote control of machines and capital. Therefore, protecting workers' rights and interests and making workers truly the masters of machines are the top priorities in the wave of \"Robotization\".","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45493739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SEMANTICS OF ADVERBS IN THE LANGUAGE SYSTEM 语言系统中副词的语义
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7916
Huseynova Tarana Akhmad, Huseynova Rena Kazım
{"title":"SEMANTICS OF ADVERBS IN THE LANGUAGE SYSTEM","authors":"Huseynova Tarana Akhmad, Huseynova Rena Kazım","doi":"10.31435/rsglobal_ijitss/30122022/7916","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7916","url":null,"abstract":"It is the grouping of words that make up the vocabulary of the language on the basis of their meaning, form, and functions. It is considered parts of speech that words form various groups according to their semantic, morphological, and syntactic signs. In modern linguistics, parts of speech are classified into various: main (autocemantic) parts of speech: noun, adjective, numeral, pronoun, verb, adverb; auxiliary (synsemantic) parts of speech: conjunction, particle; exclamation, imitative, and vocative words. The history of training on parts of speech is very ancient. According to Aflatun, according to ancient Greek scholars, who distinguished the verb from the names back in the fifth century BC, the sentence was corrected as a result of the connection of these names with the verbs. In Alexandrian period grammars, the amount of parts of speech has been increased to eight (name, verb, verb adjective, article, pronoun, adverb, affix, conjunction). In Alexandrian grammars, they have tried to interpret parts of speech morphologically rather than syntactically. In the linguistics of ancient times, the classification of parts of speech was actually subordinated to logic: parts of speech were identified with members of the sentence, which were considered equal to members of the sentence, hence the logical categories. However, at least in part in that classification, it was differentiated based on the presence of grammatical forms and meanings. Until the middle of the XIX century, parts of speech in linguistics were interpreted as a logical grammatical category. In the nineteenth century, linguistics in general, especially the field of morphology, developed a lot. During this period, many and various languages are studied, and as a result, the question arises: on the basis of what criteria it is necessary to classify parts of speech, are there differences in parts of speech in different languages, if so, what are they? At that time, the morphological principle was taken as the main criterion for parts of speech. Such a formal-morphological approach to the problem of parts of speech. It is characteristic of Jespersen’s research. He considered parts of speech to be “formal groups of words”, taking as the main criterion whether they have a verbal form or not. In this respect, he grouped the words as follows: words that are spoken, words that are conjugated, words that are not spoken, and words that are not conjugated.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43952143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYZING THE PRELUDES AND DETERMINANTS OF ARTIFICIAL INTELLIGENCE AND LEARNING IN THE 21st CENTURY: A CRITICAL ANALYSIS 分析21世纪人工智能和学习的前奏和决定因素:一个批判性的分析
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7914
Sonal Sisodia, Sarvesh Raj Rocque
{"title":"ANALYZING THE PRELUDES AND DETERMINANTS OF ARTIFICIAL INTELLIGENCE AND LEARNING IN THE 21st CENTURY: A CRITICAL ANALYSIS","authors":"Sonal Sisodia, Sarvesh Raj Rocque","doi":"10.31435/rsglobal_ijitss/30122022/7914","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7914","url":null,"abstract":"In the coming years, there will be a transformation of learning systems around the globe, which will be aided by new technologies and information science. With the advent of artificial intelligence and mobile devices with cutting-edge capabilities, the learning process will undergo the most significant changes in over a century. The use of mobile learning methods is becoming increasingly popular as new technology advances. According to the authors' literature review, as the field of research advances, more and more researchers are investigating the effects of artificial intelligence on learning, teaching methods, and teacher evaluations. The paper also discusses the benefits of using artificial intelligence to facilitate independent learning. Rather than being seen as an adjunct to learning and teaching, Artificial Intelligence helps to enable a fundamental shift in thinking about what should be taught and how it should be taught. It is both an exciting opportunity and a serious responsibility for a company that are of big size. Toward meeting this challenge, this article examines several key precursors and determinants of learning and artificial intelligence. Recently, a number of terms have been introduced into the field of learning, including portal connectivity, artificial intelligence, big data, machine learning, mobile technologies, and intelligent learning patterns. Due to these changes, society and education have undergone unprecedented transformations. The authors of the study conclude that the use of artificial intelligence in learning is likely to follow the trend that shows a rapid increase after a period of relative stability. As artificial intelligence develops rapidly in the field of learning, the way knowledge is conveyed and the ability to learn new things will be greatly altered.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44506677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
RECRUITMENT SCHEME OF INVESTIGATORS IN THE DIRECTORATE OF GENERAL CRIME AT THE INDONESIA NATIONAL POLICE THROUGH THE TALENT SCOUTING STRATEGY 印尼国家警察局普通犯罪局通过人才搜寻策略招募调查员的计划
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7917
Kevin Asshabul Kahfi, Surya Nita, Firmah Fadilla
{"title":"RECRUITMENT SCHEME OF INVESTIGATORS IN THE DIRECTORATE OF GENERAL CRIME AT THE INDONESIA NATIONAL POLICE THROUGH THE TALENT SCOUTING STRATEGY","authors":"Kevin Asshabul Kahfi, Surya Nita, Firmah Fadilla","doi":"10.31435/rsglobal_ijitss/30122022/7917","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7917","url":null,"abstract":"The police are law enforcement officers who are given the authority to conduct investigations into criminal cases. The ability of investigators then determines the success of law enforcement. Recruitment of investigators working at the Directorate of General Crime at INP then needs to be done properly, so implementing talent scouting is the organization's choice. This paper aims to analyze the investigator recruitment scheme in one of the functions of the INP, namely the Directorate of General Crimes at the Criminal Investigation Agency by applying the concept of talent scouting. The method used in this research is descriptive research with a qualitative approach. Data was collected by literature study and documentation study. Secondary data sources are taken from books, journals, internal documents and others related to research problems. An interactive analytical framework was employed to analyze the data. The results of the study show that the implementation of talent scouting can be carried out by carrying out five stages: 1) announcement, 2) determination of eligible participants, 3) registration, 4) administrative selection, 5) competence test to get a talent pool. The two main factors that influence the recruitment of investigators are internally, the readiness of the INP General Crimes Directorate and externally the readiness of candidates to register and carry out tests.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46625858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INFLUENCE OF THE CODE OF ETHICS AND CODE OF CONDUCT ON PREVENTING CORRUPTIVE BEHAVIOR IN EMPLOYEES OF THE CORRUPTION ERADICATION COMMISSION OF THE REPUBLIC OF INDONESIA (KPK RI) 道德准则和行为准则对印度尼西亚共和国根除腐败委员会(kpkri)员工预防腐败行为的影响
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7920
Alfret J. Tilukay, Basir, Chryshnanda Dwilaksana
{"title":"THE INFLUENCE OF THE CODE OF ETHICS AND CODE OF CONDUCT ON PREVENTING CORRUPTIVE BEHAVIOR IN EMPLOYEES OF THE CORRUPTION ERADICATION COMMISSION OF THE REPUBLIC OF INDONESIA (KPK RI)","authors":"Alfret J. Tilukay, Basir, Chryshnanda Dwilaksana","doi":"10.31435/rsglobal_ijitss/30122022/7920","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7920","url":null,"abstract":"This study discusses the influence of the Code of Ethics and Code of Conduct for KPK personnel which includes 5 (five) basic values, namely: integrity, synergy, fairness, leadership, and professionalism towards preventing corrupt behavior among KPK employees. Integrity, synergy, fairness, and leadership are placed as independent/exogenous variables while professionalism is placed as a moderating variable. The research objective is to answer the formulation of the problem which includes 9 research questions. The research method uses a quantitative approach through SEM (Structural Equation Model) analysis. The number of samples was 321 people who were calculated based on the Slovin formula and were taken using a proportionate random sampling technique, in this case, the KPK employees who came from State Civil and Assigned Civil Servants. Variable operationalization uses indicators that have been formulated in the Code of Ethics and Code of Conduct for KPK Employees, namely as stated in Perdewas KPK Number 2 of 2021, and from various theories. From the results of the study, it was concluded that there is a positive and significant influence of Integrity, Synergy, and Leadership variables on Professionalism and Prevention of Corrupt Behavior among Employees at the KPK. The justice variable was found to have no significant effect. This means that if the quality of the three variables that have had this influence is improved, it will be followed by an increase in professionalism and prevention of corrupt behavior. Fundamental improvements are needed regarding aspects of justice, which include the creation of a conducive work environment and perceptions of fairness in the fulfillment of employee welfare to improve the variables of justice.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44748544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CHRISTIAN HUMANISM IN THE THEORY AND PRACTICE OF THE EDUCATIONAL ACTIVITY OF ORTHODOX PRIESTS IN VOLYN (XIX - EARLY XX CENTURIES) 基督教人文主义在佛林东正教牧师教育活动中的理论与实践(19世纪至20世纪初)
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7913
Leliukh S. R.
{"title":"CHRISTIAN HUMANISM IN THE THEORY AND PRACTICE OF THE EDUCATIONAL ACTIVITY OF ORTHODOX PRIESTS IN VOLYN (XIX - EARLY XX CENTURIES)","authors":"Leliukh S. R.","doi":"10.31435/rsglobal_ijitss/30122022/7913","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7913","url":null,"abstract":"The article justifies the essence and specificity of Christian humanism as a theoretical phenomenon and the practical basis of the activity of Orthodox priests-educators in Volyn in the 19th and early 20th centuries. It has been found that the Christian humanist foundations of Ukrainian Orthodoxy allows for extrapolating them to the general state of schooling at various historical stages of its development. It has been established that Christian humanism in the educational space of the Volyn region of this period can be considered in both theoretical and practical contexts. The peculiarities of the theory of Christian humanism in the scientific activity of Volyn priests-educators Apollonius Sendulskii, archpriest Andrii Khoynatskii, archbishop Agafangel (Solovyov), archbishop Vitalii (Gregulevych) and others are substantiated. The opinion about the crisis of Christian morality of the 19th century in the daily life of citizens as the object of theoretical investigations of Volyn priests of the studied period is justified. In the context of the practical implementation of the foundations of Christian humanism in the education process in parish schools and spiritual educational institutions in Volyn, the significance of the set of basic Christian virtues that children should learn in the first years of education in parish schools of the Volyn region has been proven. The formulated conclusion is that in the studied period, the Orthodox priesthood of Volyn was based on the theory and practice of Christian humanism from the classical biblical foundations of the training of Christian virtues in children during their education; only occasionally did the priests pay attention to the vast experience of the moral and ethical upbringing of children in the family accumulated by the Ukrainian people, enshrined in national traditions, customs, and rituals.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43908736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ARTIFICIAL INTELLIGENCE AND MARKETING INTERSECTION POST-COVID-19: A CONCEPTUAL FRAMEWORK 2019冠状病毒病后人工智能与营销的交集:一个概念框架
International Journal of Innovative Technologies in Social Science Pub Date : 2022-12-30 DOI: 10.31435/rsglobal_ijitss/30122022/7910
Shoucheng Zhang
{"title":"ARTIFICIAL INTELLIGENCE AND MARKETING INTERSECTION POST-COVID-19: A CONCEPTUAL FRAMEWORK","authors":"Shoucheng Zhang","doi":"10.31435/rsglobal_ijitss/30122022/7910","DOIUrl":"https://doi.org/10.31435/rsglobal_ijitss/30122022/7910","url":null,"abstract":"As a result of mass digitization during the pandemic, businesses were able to automate business processes, giving people and brands a deeper connection. A proactive strategy, however, is the next step for organizations to implement AI during crisis situations by going one step further. In spite of this, most organizations still do not adequately address this growing problem. After Covid outbreaks, consumer behavior is unlikely to return to pre-pandemic levels. Consumers will increasingly buy goods and services online, and more people will work remotely. In the post-Covid-19 world, as economies slowly begin to open up again, artificial intelligence (AI) will be extremely valuable as companies begin to adapt to the new environment. Similar to other global crises, several major trends that were already underway before Covid are likely to accelerate as a result of the pandemic. Companies must continue to invest in artificial intelligence initiatives during the recovery phase. A conceptual framework for marketing and user engagement is presented in this paper that uses artificial intelligence and automation in ways that are user-centric, integrating traditional marketing practices into an overarching framework that can be implemented by structured artificial intelligence. Embedded technologies, artificial intelligence, and automation have had a significant impact on the four Ps of marketing and will continue to do so.","PeriodicalId":34770,"journal":{"name":"International Journal of Innovative Technologies in Social Science","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49169453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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