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Journal of Practical Research in Advertising and Public Relations最新文献

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PPL Strategy for K-POP Music Video in the Korean Wave : Focused on Experts’ Opinions 韩流中K-POP mv的PPL策略:关注专家意见
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-02-01 DOI: 10.21331/jprapr.2016.9.1.003
Y. Cha
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引用次数: 0
Exploration of Strategic Public Relations Method Based on Experts’ Perception on the Present Condition of Local Newspapers : Focusing on Management Structure, Niche Market, Local Contents, and Target Segmentation 基于专家对地方报纸现状认知的战略公关方法探索:以经营结构、利基市场、地方内容、目标细分为重点
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-02-01 DOI: 10.21331/JPRAPR.2016.9.1.004
Hong-Lim Choi, Ji-yang Bae, Sungwook Hwang
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引用次数: 0
The Dual Experience Model of Digital Installation Promotion 数字化安装推广的双重体验模式
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-02-01 DOI: 10.21331/JPRAPR.2016.9.1.002
J. Jun
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引用次数: 1
The Effect of Doctor’s Face Masks on the Patient’s Sense of Empathy Felt from the Physician and Treatment Satisfaction: in focus of Otorhinolaryngologist 医生口罩对患者医师共情感及治疗满意度的影响:耳鼻喉科重点研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-02-01 DOI: 10.21331/jprapr.2016.9.1.001
Park, Jinyoung, Bong-chul Kim, Myung-Il Choi
{"title":"The Effect of Doctor’s Face Masks on the Patient’s Sense of Empathy Felt from the Physician and Treatment Satisfaction: in focus of Otorhinolaryngologist","authors":"Park, Jinyoung, Bong-chul Kim, Myung-Il Choi","doi":"10.21331/jprapr.2016.9.1.001","DOIUrl":"https://doi.org/10.21331/jprapr.2016.9.1.001","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129588267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perception of Advertising Agency Employees on the Organizational Culture and its Influences on Team Creativity and Team Work Performance 广告公司员工对组织文化的感知及其对团队创造力和团队工作绩效的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2015-12-01 DOI: 10.21331/JPRAPR.2015.8.4.001
Sunmi Park, C. Yi
{"title":"Perception of Advertising Agency Employees on the Organizational Culture and its Influences on Team Creativity and Team Work Performance","authors":"Sunmi Park, C. Yi","doi":"10.21331/JPRAPR.2015.8.4.001","DOIUrl":"https://doi.org/10.21331/JPRAPR.2015.8.4.001","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126568295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Verisimilitude in Storytelling Advertising : Moderating Effect of Product Involvement 故事性广告的真实性效应:产品涉入的调节效应
Journal of Practical Research in Advertising and Public Relations Pub Date : 2015-12-01 DOI: 10.21331/JPRAPR.2015.8.4.002
Hyeonjin Soh
{"title":"The Effect of Verisimilitude in Storytelling Advertising : Moderating Effect of Product Involvement","authors":"Hyeonjin Soh","doi":"10.21331/JPRAPR.2015.8.4.002","DOIUrl":"https://doi.org/10.21331/JPRAPR.2015.8.4.002","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122502566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
South Korea’s Nation Brand PR : A Case Study on Public Officials’ Perceptions on National Identity & International PR Management Process 韩国国家品牌公关:公职人员国家认同认知与国际公关管理过程的个案研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2015-12-01 DOI: 10.21331/jprapr.2015.8.4.003
Yunna Rhee, Y. Kim, 정윤재
{"title":"South Korea’s Nation Brand PR : A Case Study on Public Officials’ Perceptions on National Identity & International PR Management Process","authors":"Yunna Rhee, Y. Kim, 정윤재","doi":"10.21331/jprapr.2015.8.4.003","DOIUrl":"https://doi.org/10.21331/jprapr.2015.8.4.003","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"67 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120924476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Change of Policy Public Relations Paradigm toward ‘Communication Lead by People’ : Based on Interdisciplinary Literature Review, Interview, and Case Studies 探讨政策公共关系范式向“以人为本的传播”的转变:基于跨学科文献综述、访谈与个案研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2015-12-01 DOI: 10.21331/JPRAPR.2015.8.4.004
JongHyuk Lee, Hwang Sungwook
{"title":"Exploring the Change of Policy Public Relations Paradigm toward ‘Communication Lead by People’ : Based on Interdisciplinary Literature Review, Interview, and Case Studies","authors":"JongHyuk Lee, Hwang Sungwook","doi":"10.21331/JPRAPR.2015.8.4.004","DOIUrl":"https://doi.org/10.21331/JPRAPR.2015.8.4.004","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129880272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing Social Brand Communities VS. Online Brand Communities 分析社交品牌社区与在线品牌社区
Journal of Practical Research in Advertising and Public Relations Pub Date : 2015-08-01 DOI: 10.21331/JPRAPR.2015.8.3.002
Kim Ju Ran, Ki-hoon Lee
{"title":"Analyzing Social Brand Communities VS. Online Brand Communities","authors":"Kim Ju Ran, Ki-hoon Lee","doi":"10.21331/JPRAPR.2015.8.3.002","DOIUrl":"https://doi.org/10.21331/JPRAPR.2015.8.3.002","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133638849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Acceptance of Digital Outdoor AD Configuration Factors : Focused on the Type of Difference 数字户外广告配置因素接受度研究:以差异类型为重点
Journal of Practical Research in Advertising and Public Relations Pub Date : 2015-08-01 DOI: 10.21331/JPRAPR.2015.8.3.004
I. Shin, Y. Choi
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引用次数: 0
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