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Journal of Practical Research in Advertising and Public Relations最新文献

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A Study on the Usage Behavior of Mobile Social Network Game Users 手机社交网络游戏用户使用行为研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-09-01 DOI: 10.21331/jprapr.2016.9.3.006
Dongsup Youm, K. Dong
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引用次数: 2
The Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes 组成品牌的品牌资产对联合品牌品牌资产和品牌态度的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-09-01 DOI: 10.21331/JPRAPR.2016.9.3.009
J. Lee, Ki-Young Lee, Y. Lim
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引用次数: 2
Effectiveness of Humor Appealin Political Advertising 幽默感染力在政治广告中的有效性
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-09-01 DOI: 10.21331/JPRAPR.2016.9.3.008
Insung Lee, 이미나, Hana Kim
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引用次数: 0
The Influence of Brand Storytelling Strategy on Consumer Sympathy, Brand Attitude, and Interactive Consumer-Brand Relations in Intangible Service Products 无形服务产品中品牌讲故事策略对消费者同情、品牌态度和互动消费者-品牌关系的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/JPRAPR.2016.9.2.004
서상희
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引用次数: 0
An Exploratory Study on the Application of 3 Dimensional Technology into Out-Of-Home Advertising Creativities 三维技术在户外广告创意中的应用探索
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/JPRAPR.2016.9.2.001
Kim Woon Han, Shim， Sung Wook, B. Son
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引用次数: 1
The Effects of Consumer Awareness of the Informativeness and Usefulness of Department Stores’ DM Ads on the Ad Attitudes and Avoidance 消费者对百货公司DM广告信息性和有用性的认知对广告态度和回避的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/jprapr.2016.9.2.005
민귀홍, JeongMee Song
{"title":"The Effects of Consumer Awareness of the Informativeness and Usefulness of Department Stores’ DM Ads on the Ad Attitudes and Avoidance","authors":"민귀홍, JeongMee Song","doi":"10.21331/jprapr.2016.9.2.005","DOIUrl":"https://doi.org/10.21331/jprapr.2016.9.2.005","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116235456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Political Parties’ Slogans with Regard to the Publication of State-authored History Textbooks on the Attitude of Voters 政党对国定历史教科书的宣传口号对选民态度的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/JPRAPR.2016.9.2.006
진용주, 유재웅
{"title":"The Impact of Political Parties’ Slogans with Regard to the Publication of State-authored History Textbooks on the Attitude of Voters","authors":"진용주, 유재웅","doi":"10.21331/JPRAPR.2016.9.2.006","DOIUrl":"https://doi.org/10.21331/JPRAPR.2016.9.2.006","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123735587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising Practitioners’ Perspectives on Celebrity Endorsement : Exploratory Study Through In-depth Interview 广告从业者对名人代言的看法:深度访谈的探索性研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/jprapr.2016.9.2.003
Um Nam-Hyun
{"title":"Advertising Practitioners’ Perspectives on Celebrity Endorsement : Exploratory Study Through In-depth Interview","authors":"Um Nam-Hyun","doi":"10.21331/jprapr.2016.9.2.003","DOIUrl":"https://doi.org/10.21331/jprapr.2016.9.2.003","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126636756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of 3D Printing Campaign Experiences on Attitude and Purchase Intention 3D打印活动体验对态度和购买意愿的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/jprapr.2016.9.2.002
Kim Ju Ran
{"title":"Effects of 3D Printing Campaign Experiences on Attitude and Purchase Intention","authors":"Kim Ju Ran","doi":"10.21331/jprapr.2016.9.2.002","DOIUrl":"https://doi.org/10.21331/jprapr.2016.9.2.002","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116473605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Brand Slogan in Korean Small and Medium-sized Cities 韩国中小城市品牌口号分析
Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-06-01 DOI: 10.21331/JPRAPR.2016.9.2.007
L. Heebok
{"title":"Analysis of Brand Slogan in Korean Small and Medium-sized Cities","authors":"L. Heebok","doi":"10.21331/JPRAPR.2016.9.2.007","DOIUrl":"https://doi.org/10.21331/JPRAPR.2016.9.2.007","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127023694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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