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Journal of Practical Research in Advertising and Public Relations最新文献

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What factors are influential in public acceptance of nuclear energy? : Based on the survey for the residents in Pusan, Ulsan, and Kyungnam 什么因素影响公众对核能的接受?:根据对釜山、蔚山、庆南地区居民的调查结果
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-11-01 DOI: 10.21331/jprapr.2018.11.4.006
Hwang Sungwook, H. Kim, 장익진
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引用次数: 0
Analyzing Ad Value of Serious Game Driven Environmental Campaigns 分析严肃游戏驱动的环境活动的广告价值
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-11-01 DOI: 10.21331/JPRAPR.2018.11.4.001
Kim Ju Ran, Seung-Hye Kang, 이기훈
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引用次数: 1
The Effect of Message Regulatory Focus on Public Service Announcement: The Moderating Role of TV-Induced Mood 信息监管焦点对公益广告的影响:电视诱发情绪的调节作用
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-11-01 DOI: 10.21331/jprapr.2018.11.4.003
안정선
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引用次数: 0
A Study regarding CSR Activity Perception Effects of Advertising-Regulated Company on Corporate Attitude of Public 广告管制公司CSR活动感知对公众企业态度的影响研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-11-01 DOI: 10.21331/jprapr.2018.11.4.005
홍문기
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引用次数: 0
How do social workers’ professionalism influence their public relations practice and perception on public relations?: An exploratory study 社会工作者的专业精神如何影响他们的公关实践和对公共关系的认知?:一项探索性研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-11-01 DOI: 10.21331/jprapr.2018.11.4.002
민지현, 김수연
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引用次数: 0
The Self-image Congruity Effect on Consumers' Advertising Consumption: Development and Application of Media Advertising Personality Scale 自我形象一致性对消费者广告消费的影响:媒介广告个性量表的编制与应用
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-11-01 DOI: 10.21331/jprapr.2018.11.4.004
이희준, 조창환
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引用次数: 0
Consumer Engagement in Social Media Advertising: An Examination of Advertising Acceptance Model in WeChat 社交媒体广告中的消费者参与:微信广告接受模式的检验
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-08-01 DOI: 10.21331/jprapr.2018.11.3.005
Sojung Kim
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引用次数: 0
Effects of program engagement and length of ads on pre-roll advertising: Moderating effect of intrusion 节目参与和广告长度对预播广告的影响:干扰的调节作用
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-08-01 DOI: 10.21331/jprapr.2018.11.3.002
Kak Yoon, 이준희, 조재수
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引用次数: 1
The Effects on Perceived Risk, Confidence in the Government, and the Acceptance of Nuclear Power Caused by Knowledge to Nuclear Power: Focused on Local Residents Nearby Hanbit Nuclear Power Plant 核电知识对核电感知风险、政府信心和核电接受度的影响——以汉比特核电站附近居民为研究对象
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-08-01 DOI: 10.21331/JPRAPR.2018.11.3.003
Min-chang Lee, Ahn， Joo-ah, Kim， Yu Mi
{"title":"The Effects on Perceived Risk, Confidence in the Government, and the Acceptance of Nuclear Power Caused by Knowledge to Nuclear Power: Focused on Local Residents Nearby Hanbit Nuclear Power Plant","authors":"Min-chang Lee, Ahn， Joo-ah, Kim， Yu Mi","doi":"10.21331/JPRAPR.2018.11.3.003","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.3.003","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126715247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Study on the Effectiveness of Mobile Application as a Tool for Policy PR 移动应用作为政策公关工具的有效性研究
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-08-01 DOI: 10.21331/jprapr.2018.11.3.004
정현주
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引用次数: 0
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