{"title":"Analyzing Ad Value of Serious Game Driven Environmental Campaigns","authors":"Kim Ju Ran, Seung-Hye Kang, 이기훈","doi":"10.21331/JPRAPR.2018.11.4.001","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Practical Research in Advertising and Public Relations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21331/JPRAPR.2018.11.4.001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}