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Journal of Practical Research in Advertising and Public Relations最新文献

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Effects of the Vicarious Contact of Older Adults through Social Media on Discriminatory Attitudes toward Older Adults : Focusing on Mediating Effects of Perceived Elderly Stigma 老年人社交媒体替代接触对老年人歧视态度的影响:基于老年人污名感的中介效应
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-08-01 DOI: 10.21331/jprapr.2018.11.3.001
안순태, 강한나
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引用次数: 0
A Study of Experts' Perception of OOH Media Advertising Regulation: Focused on the Outdoor Advertising Laws 专家对户外媒体广告监管的认知研究——以户外广告法为例
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/JPRAPR.2018.11.2.002
Kim， Woon-Han, L. Seok
{"title":"A Study of Experts' Perception of OOH Media Advertising Regulation: Focused on the Outdoor Advertising Laws","authors":"Kim， Woon-Han, L. Seok","doi":"10.21331/JPRAPR.2018.11.2.002","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.2.002","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121414440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influences of VR experiences and empathy on ad campaign effectiveness VR体验和移情对广告活动效果的影响
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/JPRAPR.2018.11.2.003
Ju-Ran Kim
{"title":"Influences of VR experiences and empathy on ad campaign effectiveness","authors":"Ju-Ran Kim","doi":"10.21331/JPRAPR.2018.11.2.003","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.2.003","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123922671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Effect of Corporate Social Responsibility AD: Focusing on the AD Type, Corporate Reputation, Brand-Cause Fit 企业社会责任广告效果研究:以广告类型、企业声誉、品牌事业契合度为中心
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/JPRAPR.2018.11.2.007
Yunseulchoi, Dongsup Youm
{"title":"A Study on the Effect of Corporate Social Responsibility AD: Focusing on the AD Type, Corporate Reputation, Brand-Cause Fit","authors":"Yunseulchoi, Dongsup Youm","doi":"10.21331/JPRAPR.2018.11.2.007","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.2.007","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114230738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Study on the relationship between Korean Wave and national brand attitude : Focused on the Moderating Effect of Cultural Dimensions 韩流与民族品牌态度的关系研究:基于文化维度的调节作用
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/JPRAPR.2018.11.2.006
Jun-won Lee, Y. Kim
{"title":"A Study on the relationship between Korean Wave and national brand attitude : Focused on the Moderating Effect of Cultural Dimensions","authors":"Jun-won Lee, Y. Kim","doi":"10.21331/JPRAPR.2018.11.2.006","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.2.006","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114278124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Value and Reuse Intent of Native Advertising Corresponding to Consumers’ Keyword Search Behaviors: Factors Influencing the Perceived Value of Naver’s Power Content 消费者关键词搜索行为所对应的原生广告价值及重复使用意愿:影响Naver力量内容感知价值的因素
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/JPRAPR.2018.11.2.001
O. Kwon, Eunji Lee, J. Moon, Yongjun Sung
{"title":"The Value and Reuse Intent of Native Advertising Corresponding to Consumers’ Keyword Search Behaviors: Factors Influencing the Perceived Value of Naver’s Power Content","authors":"O. Kwon, Eunji Lee, J. Moon, Yongjun Sung","doi":"10.21331/JPRAPR.2018.11.2.001","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.2.001","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124626113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Thinking Tendency on Nostalgic Perceptions and Advertising Attitudes: A Focus on the Mediating Effect of Novelty and Fit 思维倾向对怀旧感知和广告态度的影响:新颖性和契合性的中介效应
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/jprapr.2018.11.2.004
이동환, 유산산, J. Jun
{"title":"Effects of Thinking Tendency on Nostalgic Perceptions and Advertising Attitudes: A Focus on the Mediating Effect of Novelty and Fit","authors":"이동환, 유산산, J. Jun","doi":"10.21331/jprapr.2018.11.2.004","DOIUrl":"https://doi.org/10.21331/jprapr.2018.11.2.004","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131058024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The study of advertisers' perceptions about the reintroduction of mid-program ads on terrestrial TV - Focus on difference according to the size of advertisers 广告主对地面电视重新引入节目中间广告的看法研究——重点关注广告主规模的差异
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/jprapr.2018.11.2.005
Lee， Si-Hoon
{"title":"The study of advertisers' perceptions about the reintroduction of mid-program ads on terrestrial TV - Focus on difference according to the size of advertisers","authors":"Lee， Si-Hoon","doi":"10.21331/jprapr.2018.11.2.005","DOIUrl":"https://doi.org/10.21331/jprapr.2018.11.2.005","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115837146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Dark Triad Personality in Comedic Violence Ads 黑暗人格在喜剧暴力广告中的作用
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-05-01 DOI: 10.21331/JPRAPR.2018.11.2.008
Hye Jin Yoon, H. Ahn
{"title":"The Role of Dark Triad Personality in Comedic Violence Ads","authors":"Hye Jin Yoon, H. Ahn","doi":"10.21331/JPRAPR.2018.11.2.008","DOIUrl":"https://doi.org/10.21331/JPRAPR.2018.11.2.008","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124028757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Exploration of Instrumentalization for Propaganda on the Newspaper Photograph : Focusing on a Critical Discussion of the Photo Journalism 报纸摄影的宣传工具化探析——以摄影新闻的批判性探讨为中心
Journal of Practical Research in Advertising and Public Relations Pub Date : 2018-02-01 DOI: 10.21331/jprapr.2018.11.1.008
조영호, 이종혁
{"title":"An Exploration of Instrumentalization for Propaganda on the Newspaper Photograph : Focusing on a Critical Discussion of the Photo Journalism","authors":"조영호, 이종혁","doi":"10.21331/jprapr.2018.11.1.008","DOIUrl":"https://doi.org/10.21331/jprapr.2018.11.1.008","url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"189 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122947623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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