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Exploration of Strategic Public Relations Method Based on Experts’ Perception on the Present Condition of Local Newspapers : Focusing on Management Structure, Niche Market, Local Contents, and Target Segmentation

Journal of Practical Research in Advertising and Public Relations Pub Date : 2016-02-01 DOI:10.21331/JPRAPR.2016.9.1.004
Hong-Lim Choi, Ji-yang Bae, Sungwook Hwang
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基于专家对地方报纸现状认知的战略公关方法探索:以经营结构、利基市场、地方内容、目标细分为重点
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Journal of Practical Research in Advertising and Public Relations
Journal of Practical Research in Advertising and Public Relations
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