韩流中K-POP mv的PPL策略:关注专家意见

{"title":"韩流中K-POP mv的PPL策略:关注专家意见","authors":"Y. Cha","doi":"10.21331/jprapr.2016.9.1.003","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":342336,"journal":{"name":"Journal of Practical Research in Advertising and Public Relations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PPL Strategy for K-POP Music Video in the Korean Wave : Focused on Experts’ Opinions\",\"authors\":\"Y. Cha\",\"doi\":\"10.21331/jprapr.2016.9.1.003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":342336,\"journal\":{\"name\":\"Journal of Practical Research in Advertising and Public Relations\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-02-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Practical Research in Advertising and Public Relations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21331/jprapr.2016.9.1.003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Practical Research in Advertising and Public Relations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21331/jprapr.2016.9.1.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}