JMM UNRAM - MASTER OF MANAGEMENT JOURNAL最新文献

筛选
英文 中文
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI PADA GURU SMKN 1 LINGSAR 以动机为中介变量的领导风格对灵萨第一小学教师绩效的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.791
N. Sari, Thatok Asmony, Siti Nurmayanti
{"title":"PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI PADA GURU SMKN 1 LINGSAR","authors":"N. Sari, Thatok Asmony, Siti Nurmayanti","doi":"10.29303/jmm.v12i4.791","DOIUrl":"https://doi.org/10.29303/jmm.v12i4.791","url":null,"abstract":"This study aims to determine the influence of leadership style (X), Work Motivation (Z) on Performance (Y) in SMKN 1 Lingsar Teachers. The type of research used is causal associative research with a quantitative approach. The data collection method used census method. The population and respondents in the study were 88 teachers. The analysis tool used is path analysis using the SPSS 26 for Windows program. The results of data analysis show that (1) leadership style has a positive and significant effect on performance. (2) Leadership style has a positive and significant effect on work motivation. (3) work motivation has a positive and significant effect on performance. (4) the role of work motivation positively and significantly mediates the influence of leadership style on performance in SMKN 1 Lingsar teachers.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139262920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PREDIKSI FINANCIAL DISTRESS DENGAN METODE ALTMAN (Z-SCORE), SPRINGATE (S-SCORE), DAN ZMIJEWSKI (X-SCORE) PADA PERUSAHAAN TAKSI KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA 根据印尼证券交易所(交易所)注册的传统出租车公司的奥尔特曼(Z-SCORE)、SPRINGATE (S-SCORE)和ZMIJEWSKI (X-SCORE)对金融压力预测模型进行分析
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-05-26 DOI: 10.29303/jmm.v12i2.779
Luthfiyana Adfanin, S. Hidayati, N. Nugraha, A. Putra
{"title":"ANALISIS PREDIKSI FINANCIAL DISTRESS DENGAN METODE ALTMAN (Z-SCORE), SPRINGATE (S-SCORE), DAN ZMIJEWSKI (X-SCORE) PADA PERUSAHAAN TAKSI KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Luthfiyana Adfanin, S. Hidayati, N. Nugraha, A. Putra","doi":"10.29303/jmm.v12i2.779","DOIUrl":"https://doi.org/10.29303/jmm.v12i2.779","url":null,"abstract":"This study aims to prediction analysis financial distress using the Altman (Z-Score), Springate (S-Score), and Zmijewski (X-Score) methods for Conventional Taxi Companies Listed on the Indonesia Stock Exchange based on the company's annual financial reports for the 2019-2021 period. The type of research used in this research is descriptive research with a quantitative approach. The data used in this study are the financial statements of conventional taxi companies for the 2019-2021 period published in the website Indonesia stock exchange. The results showed that the Altman Method (Z-Score), PT. Express Transindo Utama Tbk for the 2019-2021 period is predicted Financial Distress and PT. Blue Bird Tbk predicts the 2019-2021 period Non Financial Distress. On the Springate method (S-Score), PT. Express Transindo Utama Tbk 2019 and 2020 are predicted Financial Distress and 2021 predicted Non Financial Distress, then PT. Blue Bird Tbk predicts the 2019-2021 period Financial Distress. At method Zmijewski (X-Score), PT. Express Transindo Utama Tb. 2019 and 2020 are predicted Financial Distress and 2021 predicted Non Financial Distress, then PT. Blue Bird Tbk predicts the 2019-2021 period Non Financial Distress.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"182 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128181259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH DISIPLIN KERJA, KOMITMEN ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN UNIT OPERATION PADA PT TELKOM AKSES MATARAM 工作纪律、组织承诺和工作环境对工商业部门工作人员绩效的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-05-26 DOI: 10.29303/jmm.v12i2.778
M. Fathurrahman, Santi Nururly, Mukmin Suryatni
{"title":"PENGARUH DISIPLIN KERJA, KOMITMEN ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN UNIT OPERATION PADA PT TELKOM AKSES MATARAM","authors":"M. Fathurrahman, Santi Nururly, Mukmin Suryatni","doi":"10.29303/jmm.v12i2.778","DOIUrl":"https://doi.org/10.29303/jmm.v12i2.778","url":null,"abstract":"The aim of this research was to determine the effect of Work Discipline, Organizational Commitment and Work Environment on the Performance of Unit Operations Employees at PT. Telkom Access Mataram. The type of research applied is associative research. The technical analysis uses Multiple Linear Regression. The method used is the census method in which the respondents are employees of the operation unit of PT. Telkom Access Mataram with a total of 34 people. From this study, the results of the analysis stated that: 1. Work discipline has a positive and significant influence on the performance of employees at the operation unit of PT. Telkom Access Mataram. 2. Organizational commitment has a positive but not significant effect on the performance of employees at the operation unit of PT. Telkom Access Mataram. 3. The work environment has a positive and significant influence on the performance of employees at the operation unit of PT. Telkom Access Mataram.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132322521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PENGARUH LITERASI KEUANGAN DAN RISK TOLERANCE TERHADAP KEPUTUSAN INVESTASI (STUDI KASUS PADA KELOMPOK STUDI PASAR MODAL (KSPM) UNIVERSITAS MATARAM) 分析财务素数和风险公差对投资决策的影响(KSPM)
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-05-25 DOI: 10.29303/jmm.v12i2.773
D. Rahmawati, Laila Wardani, Iwan Kusmayadi
{"title":"ANALISIS PENGARUH LITERASI KEUANGAN DAN RISK TOLERANCE TERHADAP KEPUTUSAN INVESTASI (STUDI KASUS PADA KELOMPOK STUDI PASAR MODAL (KSPM) UNIVERSITAS MATARAM)","authors":"D. Rahmawati, Laila Wardani, Iwan Kusmayadi","doi":"10.29303/jmm.v12i2.773","DOIUrl":"https://doi.org/10.29303/jmm.v12i2.773","url":null,"abstract":"The purpose of this study is to find out the effect of financial literacy and risk tolerance on investment decisions of members of the Mataram University Capital Market Study Group (KSPM). The type of research used in this study is associative research. The data collection method used is a census method using primary data collected directly from respondents using questionnaires. The population in this study is all members of the Mataram University Capital Market Study Group (KSPM). The sample in this study was determined by a saturated sampling technique in which all 42 members of the population were sampled. The data analysis method used is the Partial Least Square (PLS) technique using the SmartPLS Partial Least Square (PLS) software application. The analysis results show that: (1) financial literacy has a positive and significant effect on investment decisions, and (2) risk tolerance has a positive but insignificant effect on investment decisions.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122696331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA GURU SMAN 1 PRAYA 工作环境的影响和工作满足感对教师的工作表现的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-05-25 DOI: 10.29303/jmm.v12i2.775
Kariani Febrianti, Siti Nurmayanti, N. Nugraha, A. Putra, Lingkungan Kerja, Kepuasan Kerja, Kinerja Guru
{"title":"PENGARUH LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA GURU SMAN 1 PRAYA","authors":"Kariani Febrianti, Siti Nurmayanti, N. Nugraha, A. Putra, Lingkungan Kerja, Kepuasan Kerja, Kinerja Guru","doi":"10.29303/jmm.v12i2.775","DOIUrl":"https://doi.org/10.29303/jmm.v12i2.775","url":null,"abstract":"This study aims to determine whether the work environment and job satisfaction affect the performance of teachers at SMAN 1 Praya. The type of research used is associative research with a quantitative approach. The data collection method used is the census method. The population in this study were all teachers at SMAN 1 Praya. The number of samples used in this study were 86 teachers. The data collection technique used was documentation and distributing questionnaires containing statements about the work environment, job satisfaction and teacher performance. Questionnaires are used to get answers to the variables studied. The analytical tool used is multiple linear regression analysis using the SPSS 22 for windows program. The results of the data analysis show that: (1) the work environment has a positive and significant effect on teacher performance; (2) job satisfaction has a positive and significant effect on teacher performance. This means that implementing a comfortable work environment and feeling satisfied with the teacher will actually improve the performance of a teacher. Comfortable working conditions will make the teacher feel calm in doing his job well. Likewise, having a high sense of job satisfaction will make the teacher feel happy doing his work so that it will have an impact on the resulting performance.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127401164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KESEHATAN BANK TERHADAP HARGA SAHAM DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN TAHUN 2017-2021 银行的健康状况对股票价格的影响,其盈利能力是银行企业在2017-2021年的干预变量
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-05-25 DOI: 10.29303/jmm.v12i2.772
Ario Guntara, Nur Aida Arifah Tara, Laila Wardani
{"title":"PENGARUH KESEHATAN BANK TERHADAP HARGA SAHAM DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN TAHUN 2017-2021","authors":"Ario Guntara, Nur Aida Arifah Tara, Laila Wardani","doi":"10.29303/jmm.v12i2.772","DOIUrl":"https://doi.org/10.29303/jmm.v12i2.772","url":null,"abstract":"This study aims to examine and analyze the effect of bank soundness on stock price with profitability as an intervening variable in the banking companies in 2017-2021. The type of this research is an associative research with sample survey as data collection methods. The population in this study was 46 banking companies that listed on the IDX in 2017-2021 using a purposive sampling methods, which is 26 companies are obtained as a sample research. The data analysis technique used is Path Analysis. Based on the test and data analysis result shows that CAR is negative and insignificant on profitability, NPL is negative and significant on profitability, NPM is positive and insignificant on profitability, LFR is positive and significant on profitability, CAR is negative and insignificant on stock price, NPL and LFR is negative and insignificant on stock price, NPM is positive and insignificant on stock price, profitability is positive and significant on stock price, profitability unable to mediates the effect of CAR and NPL on stock price, and profitability mediates the effect of NPM and LFR on stock price.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"325 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130523060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH RETURN ON ASSET, BETA, DIVIDEND PAYOUT RATIO DAN TOTAL ASSET TURN OVER TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015-2020 2016年至2020年,印尼证券交易所上市的资产回报率、BETA、DIVIDEND PAYOUT RATIO和总资产的影响转向了公司的价值
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-05-25 DOI: 10.29303/jmm.v12i2.776
Dwi Putri Wilujeng, B. Santoso, B. Burhanudin
{"title":"PENGARUH RETURN ON ASSET, BETA, DIVIDEND PAYOUT RATIO DAN TOTAL ASSET TURN OVER TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015-2020","authors":"Dwi Putri Wilujeng, B. Santoso, B. Burhanudin","doi":"10.29303/jmm.v12i2.776","DOIUrl":"https://doi.org/10.29303/jmm.v12i2.776","url":null,"abstract":"The purpose of this study is to examine the effect of Return On Asset, Beta, Dividend Payout Ratio and Total Asset Turn Over on the value of companies listed on the Indonesia Stock Exchange for the 2015-2020 period. This research is a quantitative research that is associative. Sampling is carried out using purposive sampling techniques. This study used a sample of 28 companies from 195 manufacturing companies listed on the Indonesia Stock Exchange for the 2015-2020 period, so that the total observation in this research material was multiple linear regression analysis using Eviews version 12. The results of this study show that return on assets has a positive but not significant effect and total asset turn over has a negative but not significant effect on the value of the company. While beta and dividend payout ratio show a positive and significant influence on the value of the company. For further research, researchers are expected to expand the research object of Indonesian stock market business midwives so that they can add more diverse research variables.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121617026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KELINCAHAN ORGANISASI : PERAN KETERAMPILAN DIGITAL DAN KEPEMIMPINAN AGILE PADA UMKM 组织敏捷性:数字技能和敏捷领导在UMKM的敏捷性
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-02-15 DOI: 10.29303/jmm.v12i1.763
D. Kusumawati, S. Anik
{"title":"KELINCAHAN ORGANISASI : PERAN KETERAMPILAN DIGITAL DAN KEPEMIMPINAN AGILE PADA UMKM","authors":"D. Kusumawati, S. Anik","doi":"10.29303/jmm.v12i1.763","DOIUrl":"https://doi.org/10.29303/jmm.v12i1.763","url":null,"abstract":"This study discusses the role of digital skills and agile leadership that can affect organizational agility. Companies that have digital skills will influence organizational agility and are supported by agile leadership as a moderation, so they will be better prepared in facing the era of digitalization. This research was conducted by testing SEM (Structural Equation Modeling) using the help of SmartPLS statistical software. This research was conducted by survey method by distributing questionnaires to 250 MSMEs in Central Java, Indonesia. The results of this study have a positive and significant relationship between workforce transformation and e-readiness in digital skills. Agile leadership can moderate the relationship between digital skills and organizational agility of MSME in Central Java. The conclusion is that digital skills and agile leadership have a role in increasing organizational agility of MSMEs in Central Java. \u0000Keywords:\u0000Workforce Transformation, E-readiness, Digital Skill, Agile Leadership, Organizational Agility, MSMEs\u0000 \u0000Penelitian ini membahas peran digital skill dan agile leadership yang dapat mempengaruhi organizational agility. Perusahaan yang memiliki digital skill akan mempengaruhi organizational agility dan didukung oleh agile leadership sebagai moderasi, sehingga lebih siap dalam menghadapi era digitalisasi. Penelitian ini dilakukan dengan pengujian SEM (Structural Equation Modeling) menggunakan bantuan software statistik SmartPLS. Penelitian ini dilakukan dengan metode survei dengan menyebarkan kuesioner kepada 250 UMKM di Jawa Tengah, Indonesia. Hasil penelitian ini memiliki hubungan yang positif dan signifikan antara workforce transformation dan e-readiness dalam digital skill. Agile leadership dapat memoderasi hubungan antara digital skill dengan organizational agility UMKM di Jawa Tengah. Kesimpulannya bahwa digital skill dan agile leadership berperan dalam meningkatkan organizational agility UMKM di Jawa Tengah.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123271863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTASI PRINSIP-PRINSIP GOOD GOVERNANCE DAN DAMPAKNYA TERHADAP KINERJA APARATUR PEMERINTAH DAERAH 良好治理原则的实施及其对地方政府绩效的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-11-29 DOI: 10.29303/jmm.v11i4.755
Mahyuddin Mahyuddin, Sahri Sahri
{"title":"IMPLEMENTASI PRINSIP-PRINSIP GOOD GOVERNANCE DAN DAMPAKNYA TERHADAP KINERJA APARATUR PEMERINTAH DAERAH","authors":"Mahyuddin Mahyuddin, Sahri Sahri","doi":"10.29303/jmm.v11i4.755","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.755","url":null,"abstract":"This study aims to analyze the implementation of good governance and its impact on the performance of local government apparatus. The data source in this study is using a questionnaire distributed to 32 Regional Device Organizations in West Nusa Tenggara Province which consists of Dinas, Agency, Office and Inspectorate. The research population was all state civil servants from the leadership element, head of field, staff in the general and service subsection, while the research sample was 96 respondents, namely: head of finance and planning subdivision, treasurer of expenditure and staff of finance and planning subdivision. The sampling technique of this study using the nonprobability sampling method with a purposive sampling approach, as well as the processing and analysis of all data in this study was carried out using the help of a computer device which was specifically carried out with the SPSS program version 22.0. The results of this study show that the implementation of the principles of good governance has a positive effect on the performance of the regional government apparatus of West Nusa Tenggara Province. By paying attention to other factors that can influence it, including: the principles of accountability, transparency, application of law, responsiveness, justice or equality, the ability of professional and responsible local government officials, the availability of adequate facilities and infrastructure, high responsibility of local government officials, the availability of adequate public information, and rules that are enforced fairly and evenly.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114761848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IDENTIFIKASI FAKTOR-FAKTOR PENENTU STRATEGI PEMASARAN DESA WISATA BANYUMULEK 确定班yumulek旅游村营销策略的决定因素
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-11-18 DOI: 10.29303/jmm.v11i4.751
Lalu Adi Permadi, Nur Aida Arifah Tara, G. S. Oktariyani
{"title":"IDENTIFIKASI FAKTOR-FAKTOR PENENTU STRATEGI PEMASARAN DESA WISATA BANYUMULEK","authors":"Lalu Adi Permadi, Nur Aida Arifah Tara, G. S. Oktariyani","doi":"10.29303/jmm.v11i4.751","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.751","url":null,"abstract":"This research is aimed to identify determinant factors of Banyumulek rural tourism marketing strategy. This research was qualitative research that used descriptive techniques and SWOT analysis as its tools. The participants chosen by a purposive sampling method. The data was collected by using observation, interview, documentation, and library study. The result of the research showed that there were 13 internal factors and 8 external factors which became the determinant factors of Banyumulek rural area marketing strategy. These factors were divided into nine Strengths, four Weaknesses, four Opportunities, and four Threats.  The main Strength of the village was the ability of village craftsmen to produce traditional pottery. The prime weakness of the rural tourism area was low tourism facility. Meanwhile the Banyumulek village main opportunity was market opportunity at home and abroad; and the prime threat to the Banyumulek Tourism Village is the decrease in the use of earthenware products due to the fading of cultural customs and local wisdom values.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123922483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信