JMM UNRAM - MASTER OF MANAGEMENT JOURNAL最新文献

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ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA 分析来自社交媒体的用户生成内容(ucg)信息和积极的电子口碑(e-wom positive)对印尼游客访问意向的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-11-11 DOI: 10.29303/jmm.v11i4.745
Femmy Effendy, Asep Samsul Bakhri
{"title":"ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA","authors":"Femmy Effendy, Asep Samsul Bakhri","doi":"10.29303/jmm.v11i4.745","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.745","url":null,"abstract":"This study aims to determine the role of user-generated content in social networks using the variables of information quality and credibility of information and e-WOM through receiving information in increasing the intention of visiting tourist destinations in Indonesia. This research was conducted quantitatively descriptive and verification. Data were collected by survey through online questionnaire using a differential semantic scale. Sampling technique with purposive sampling technique and distributing questionnaires randomly to respondents. Printed and electronic books, journals, and the internet as secondary data that support this research. A total of 112 samples were obtained, but only 85 samples that met the requirements for processing. Data processing with Smart PLS software or partial least squares (PLS) structural equation model (SEM), which aims to test the hypothesis of the influence between the variables of information quality, information credibility and e-WOM on information acceptance and travel intentions. The results of the research analysis show that the quality of information received by potential visitors has a very significant effect on how visitors adopt information and affects the intention to visit tourists in a tourist area, while the credibility of information does not affect how visitors adopt information as well as E-WOM Positive does not. influence the intention to visit tourists. This finding is expected to provide an illustration that the quality of information is the most influencing factor in the intention to visit tourists, so that relevant, accurate and up-to-date information is something that must be considered regarding tourist destinations, so that stakeholders can use influencers or appropriate reviews so that they can increase the potential number of tourists according to the expected target.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123859251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPROVE WORKER PERFORMANCE ON PT. PLN.(PERSERO) BALI DISTRIBUTION MAIN UNIT 提高员工在pt计划(persero)上的表现
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-10-28 DOI: 10.29303/jmm.v11i4.742
I. Nyoman, Resa Adhika, I. G. Rihayana, Putu Pradiva, Putra Salain
{"title":"IMPROVE WORKER PERFORMANCE ON PT. PLN.(PERSERO) BALI DISTRIBUTION MAIN UNIT","authors":"I. Nyoman, Resa Adhika, I. G. Rihayana, Putu Pradiva, Putra Salain","doi":"10.29303/jmm.v11i4.742","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.742","url":null,"abstract":"The performance of employees at PT PLN (Persero) Bali Distribution Parent Unit decreased allegedly because there are still employees who are not competent in their work, other causes are suspected to be due to work placements that are not in accordance with the latest educational background of the employee, and there are still some employees who do not have career development opportunities (transfers and promotions). This study aims to determine and analyze the effect of competence, job placement and career development on employee performance at PT PLN (Persero) Bali Distribution Parent Unit. The research population is 154 employees at the Main Office of PT PLN (Persero) Bali Distribution Main Unit. The sample in this study was 61 employees who were determined based on the simple random sampling method. The analytical tool used to test the hypothesis is multiple linear regression analysis. The results showed that competence had a positive and significant effect on employee performance at PT. PLN (Persero) Bali Distribution Parent Unit, work placement has a positive and significant effect on employee performance at PT. PLN (Persero) Bali Distribution Parent Unit, career development has a positive and significant effect on employee performance at PT. PLN (Persero) Main Unit Distribution Bali. Further research if you want to examine employee performance should take variables other than those used in this study.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121391426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH STRUKTUR MODAL DAN PROFITABILITAS TERHADAP RETURN SAHAM DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERATOR (STUDI PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2020) 资本结构与企业治理作为温和变量对股票回报率的影响(2016 -2020年间在印尼证券交易所注册银行公司的研究)
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-10-28 DOI: 10.29303/jmm.v11i4.743
I. P. Yasa, B. Santoso, I. N. A. Putra
{"title":"PENGARUH STRUKTUR MODAL DAN PROFITABILITAS TERHADAP RETURN SAHAM DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERATOR (STUDI PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2020)","authors":"I. P. Yasa, B. Santoso, I. N. A. Putra","doi":"10.29303/jmm.v11i4.743","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.743","url":null,"abstract":"This study aims to examine and analyze the effect of capital structure and profitability on stock returns and the ability of Good Corporate Governance to moderate the effect of capital structure and profitability on stock returns. The data analysis tool uses Moderated Regression Analysis using the Eviews program. The implication of the results of this study is that management should continue to improve effectiveness and efficiency so that banking performance continues to increase because it will have an impact on stock prices and returns","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"230 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126137900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH TPP DAN MOTIVASI TERHADAP KINERJA APARATUR SIPIL NEGARA PADA SEKRETARIAT DAERAH KABUPATEN SUMBAWA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING TPP对该州民政秘书处民政工作表现的影响和动机,即激励变量
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-10-28 DOI: 10.29303/jmm.v11i4.739
Hasbulloh Hasbulloh, A. Fauzi, Lalu Edy Herman Mulyono
{"title":"PENGARUH TPP DAN MOTIVASI TERHADAP KINERJA APARATUR SIPIL NEGARA PADA SEKRETARIAT DAERAH KABUPATEN SUMBAWA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING","authors":"Hasbulloh Hasbulloh, A. Fauzi, Lalu Edy Herman Mulyono","doi":"10.29303/jmm.v11i4.739","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.739","url":null,"abstract":"This study examines the effect of additional employee income and work motivation on the performance of civil servants at the Regional Secretariat of Sumbawa Regency with motivation as an intervening variable. The population in this study were employees at the Sumbawa Regional Secretariat, with a sample of 131 respondents in this study. Sampling technique with probability sampling method data analysis using PLS-SEM. The results of this study indicate that the Additional Employee Income (TPP) has a positive and significant effect on performance at the Regional Secretariat of Sumbawa Regency, TPP has a positive and significant effect on employee motivation at the Regional Secretariat of Sumbawa Regency and Motivation has a significant positive effect on employee work motivation at the Sumbawa Regency Secretariat.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114424796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENERAPAN ANALISIS KONTEN KUALITATIF PADA STUDI REVISIT INTENTION WISATAWAN MUSLIM KE LOMBOK DALAM KONTEKS PARIWISATA HALAL 在清真旅游的背景下,对穆斯林对龙目岛的复兴意图研究的定性内容分析的应用
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-10-28 DOI: 10.29303/jmm.v11i4.740
Dhanny Safitri, Akhmad Saufi, D. Sakti
{"title":"PENERAPAN ANALISIS KONTEN KUALITATIF PADA STUDI REVISIT INTENTION WISATAWAN MUSLIM KE LOMBOK DALAM KONTEKS PARIWISATA HALAL","authors":"Dhanny Safitri, Akhmad Saufi, D. Sakti","doi":"10.29303/jmm.v11i4.740","DOIUrl":"https://doi.org/10.29303/jmm.v11i4.740","url":null,"abstract":"Content analysis is one of the data analysis methods in qualitative research which can be applied in various fields of study. This method is known for its advantages and flexibility in analyzing various text data. By using content analysis, especially the inductive approach, this article tries to explain how to conduct and apply a qualitative content analysis to research issues that is still fragmented, such as investigating the factors of Muslim tourists' revisit intention to Lombok in the context of halal tourism. The main stages described in this paper are: open coding, recontextualization, and categorization and compilation. In addition, this article also explained how to present and interpret the data that has been analyzed. It is hoped that the explanation of this article can help other researchers who want to use inductive qualitative content analysis in the field of management and/or tourism studies, or other studies where the topics researched are still limited or fragmented.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115382983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALISIS TRANSPARANSI DAN AKUNTABILITAS PENGELOLAAN KEUANGAN DI FAKULTAS EKONOMI UNIVERSITAS NEGERI SEMARANG 三宝垄国立大学经济学院透明度和财务管理分析
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-08-15 DOI: 10.29303/jmm.v11i3.737
R. Setyanto, Siti Ridloah, Andina Suryasari
{"title":"ANALISIS TRANSPARANSI DAN AKUNTABILITAS PENGELOLAAN KEUANGAN DI FAKULTAS EKONOMI UNIVERSITAS NEGERI SEMARANG","authors":"R. Setyanto, Siti Ridloah, Andina Suryasari","doi":"10.29303/jmm.v11i3.737","DOIUrl":"https://doi.org/10.29303/jmm.v11i3.737","url":null,"abstract":"Akuntabilitas dan transparansi sistem pengelolaan keuangan merupakan hal yang sangat penting karena hal ini mampu menciptakan sebuah laporan pertanggungjawaban yang jujur. Tujuan dari penelitian ini yaitu 1) untuk mengetahui penerapan prinsip akuntabilitas pengelolaan keuangan di fakultas ekonomi Universitas Negeri Semarang ; 2) untuk mengetahui penerapan prinsip transparansi pengelolaan keuangan di fakultas ekonomi Universitas Negeri Semarang. Jenis penelitian ini adalah penelitian deskriptif yang menggunakan pendekatan kualitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik analisis data yang digunakan peneliti adalah melakukan analisis data yang bersifat menggabungkan dari berbagai teknik pengumpulan data, seperti wawancara, dokumentasi, serta sumber data yang telah ada untuk dapat disimpulkan. Hasil penelitian menunjukkan bahwa kinerja pengelolaan keuangan di lingkup fakultas ekonomi UNNES sudah baik tetapi masih perlu ditingkatkan guna memperbaiki dan meningkatkan kinerja pengelolaan keuangan di Fakultas Ekonomi UNNES. Dari hasil penelitian tersebut masih ada dimensi yang harus diperbaiki seperti pada dimensi komunikasi publik yang dilakukan kampus yang menunjukkan nilai terendah.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133243049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PERAN KUALITAS PELAYANAN TERHADAP KEPUASAN, PENGGUNAAN ULANG DAN LOYALITAS PELANGGAN DALAM PENGGUNAAN JASA REKENING BERSAMA (REKBER) STUDI KASUS PADA PT. TRIJAYA DIGITAL GRUP 服务的质量在使用合资企业(TRIJAYA DIGITAL group)案例研究中对客户满意度、可重复使用和忠诚度的作用
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-08-15 DOI: 10.29303/jmm.v11i3.738
Y. Pratama
{"title":"PERAN KUALITAS PELAYANAN TERHADAP KEPUASAN, PENGGUNAAN ULANG DAN LOYALITAS PELANGGAN DALAM PENGGUNAAN JASA REKENING BERSAMA (REKBER) STUDI KASUS PADA PT. TRIJAYA DIGITAL GRUP","authors":"Y. Pratama","doi":"10.29303/jmm.v11i3.738","DOIUrl":"https://doi.org/10.29303/jmm.v11i3.738","url":null,"abstract":"Kualitas pelayanan memiliki peran yang signifikan bagi para pelanggan ketika menilai kualitas produk ataupun pelayanan yang ditawarkan para pelaku bisnis digital. Salah satu penyedia jasa rekening bersama yang sudah cukup dikenal di Indonesia adalah PT. Trijaya Digital Grup atau yang biasa dikenal sebagai tridi.net.  Tujuan penelitian ini untuk mengetahui : peran dari kualitas pelayanan terhadap kepuasan pelanggan, penggunaan ulang, serta loyalitas pelanggan, pengaruh standar operasional prosedur terhadap kepuasan, penggunaan ulang dan loyalitas pelanggan dan penyediaan fasilitas transaksi pada PT. Trijaya Digital Grup berpengaruh terhadap kepuasan, penggunaan ulang dan loyalitas pelanggan dalam penggunaan jasa rekening bersama (rekber). Metode riset yang dipakai yaitu metode riset kualitatif. Hasil riset membuktikan: Peran kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan dalam penggunaan jasa rekening bersama pada PT. Trijaya Digital grup; Peran kualitas pelayanan memiliki dampak yang signifikan terhadap penggunaan ulang rekening Bersama pada PT. Trijaya Digital Grup;  Kualitas pelayanan mempengaruhi loyalitas pelanggan penggunaan jasa rekening bersama pada PT. Trijaya Digital Grup; Indikator kualitas pelayanan yang mempengaruhi kepuasan, penggunaan ulang dan loyalitas pelanggan, yaitu : (Tangible), (Reliability), (Responsiveness), (Assurance), (Empathy); dan Penyediaan fasilitas transaksi mempengaruhi kepuasan, penggunaan ulang dan loyalitas pelanggan dalam penggunaan jasa rekening bersama (rekber) pada PT. Trijaya Digital Grup.\u0000Kata Kunci:\u0000 Manajemen bisnis; Manajemen Persaingan Eropa; Pasar; Harga","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126795144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FAKTOR-FAKTOR MEMPENGARUHI NIAT PELAKU UMKM KOTA DENPASAR MENGGUNAKAN QRIS 因素影响了登巴萨市UMKM的参与者使用QRIS的意图
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-08-15 DOI: 10.29303/jmm.v11i3.735
Ngakan Bagus Prasasta Sudiatmika, Ida Ayu Oka Martini
{"title":"FAKTOR-FAKTOR MEMPENGARUHI NIAT PELAKU UMKM KOTA DENPASAR MENGGUNAKAN QRIS","authors":"Ngakan Bagus Prasasta Sudiatmika, Ida Ayu Oka Martini","doi":"10.29303/jmm.v11i3.735","DOIUrl":"https://doi.org/10.29303/jmm.v11i3.735","url":null,"abstract":" Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat pelaku UMKM Kota Denpasar menggunakan QRIS sebagai salah satu metode pembayaran non tunai di tempat usaha mereka. Penelitian ini menggunakan data primer yang diperoleh dari kuesioner dengan pengambilan sampel dengan metode purposive sampling. Kriteria sampel dalam penelitian ini yaitu pelaku UMKM di Kota Denpasar yang telah menggunakan merchant QRIS untuk pembayaran secara non tunai. Kuesioner diberikan secara acak kepada pelaku UMKM di Kota Denpasar yang telah menggunakan merchant QRIS. Kusesioner yang diberikan berisi sejumlah pertanyaan atau pernyataan penelitian yang perlu dilengkapi dan dikirimkan menggunakan platform google forms. Metode yang digunakan dalam penelitian ini menggunakan SEM-PLS (Structural Equation Model - Partial Least Squares). Penelitian ini menggunakan model hubungan pengaruh, oleh karena itu hipotesis diuji menggunakan teknik analisis SEM menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan persepsi kegunaan, persepsi kemudahan, kepercayaan dan pengaruh sosial berpengaruh positif signifikan terhadap niat menggunakan merchant QRIS bagi pelaku UMKM Kota Denpasar. Persepsi risiko berpengaruh negatif signifikan terhadap niat menggunakan merchant QRIS bagi pelaku UMKM Kota Denpasar.\u0000 ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132344926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH GCG DAN PENGUNGKAPAN CSR TERHADAP HARGA SAHAM PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BEI PERIODE 2016-2019 GCG和CSR对2018 -2019年上市的食品和石油公司股价的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-08-13 DOI: 10.29303/jmm.v11i3.714
Made Suidarma, Arischa Bellanie Adryas
{"title":"PENGARUH GCG DAN PENGUNGKAPAN CSR TERHADAP HARGA SAHAM PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BEI PERIODE 2016-2019","authors":"Made Suidarma, Arischa Bellanie Adryas","doi":"10.29303/jmm.v11i3.714","DOIUrl":"https://doi.org/10.29303/jmm.v11i3.714","url":null,"abstract":"Perusahaan harus mampu menciptakan rekam jejak yang baik untuk dapat melanjutkan persaingan di pasar global. Sebuah laporan keuangan yang dimiliki perusahaan akan berdampak positif bagi perusahaan dalam upaya pembangunan perkembangan berkelanjutan suatu usaha. Tujuan dari studi ini adalah menguji hubungan antara GCG dan CSR dengan harga saham perusahaan minuman dan makanan yang terdaftar di BEI dari tahun 2016 hingga 2019. Survei ini mengambil sampel 64 perusahaan selama periode empat tahun dari 2016 hingga 2019. Terkait untuk regresi linier berganda adalah pendekatan analitis yang digunakan. Temuan studi menunjukkan bahwa GCG intrinsik dan CSR memiliki hubungan yang positif dan substansial jika dilihat secara parsial dan simultan untuk harga saham perusahaan. Variabel bebas pada penelitian ini mampu mempengaruhi 50,3% harga saham suatu perusahaan. Melihat hasil pengamatan tersebut, kedepannya diharapkan perusahaan mampu memperhatikan GCG dan CSR perusahaan yang akan berdampak baik bagi peningkatan harga saham diperusahaannya. \u0000Kata kunci : Good Corporate Governance, Corporate Social Responsibility, Harga Saham","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125395503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF RELATIONSHIP MARKETING AND CROSS SELLING ON THE MARKETING PERFORMANCE OF INSURANCE PRODUCTS PT SUN LIFE INDONESIA SALES OFFICE SINGARAJA 关系营销与交叉销售对保险产品营销绩效的影响[j]
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2022-08-09 DOI: 10.29303/jmm.v11i3.722
Ni Komang Dharmi Yudhi Utami, Trianasari Trianasari, Putu Indah Rahmawati
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