JMM UNRAM - MASTER OF MANAGEMENT JOURNAL最新文献

THE INFLUENCE OF PROMOTIONS AND FLASH SALE ON THE DECISION TO USE THE SHOPEE APPLICATION IN MATARAM CITY 促销和闪购对在马打兰市使用shopee应用软件的决定的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2024-06-03 DOI: 10.29303/jmm.v13i2.818

Yuni Dwi Yanti, L. A. Permadi, Weni Retnowati

{"title":"THE INFLUENCE OF PROMOTIONS AND FLASH SALE ON THE DECISION TO USE THE SHOPEE APPLICATION IN MATARAM CITY","authors":"Yuni Dwi Yanti, L. A. Permadi, Weni Retnowati","doi":"10.29303/jmm.v13i2.818","DOIUrl":"https://doi.org/10.29303/jmm.v13i2.818","url":null,"abstract":"The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.\u0000 \u0000The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"14 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141270928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING 以购买意向为干预变量，商店氛围和服务质量对购买决策的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2024-06-03 DOI: 10.29303/jmm.v13i2.816

Ketut Elly Sutrisni, I. Martini, Ni Kadek Wika Niartini

{"title":"PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING","authors":"Ketut Elly Sutrisni, I. Martini, Ni Kadek Wika Niartini","doi":"10.29303/jmm.v13i2.816","DOIUrl":"https://doi.org/10.29303/jmm.v13i2.816","url":null,"abstract":"The purchase decision is the ultimate goal of establishing a business to be able to dominate the market and benefit from the business. The purchase decision itself is influenced by several factors, including store atmosphere, quality service and buying interest. The purpose of this study was to determine the factors of purchasing decision determinants based on consumer perception at Nook Restaurant Kerobokan. This research was conducted at Nook Restaurant Kerobokan located at Jalan Umalas 1, Gang Nook No.1, Kerobokan Kelod, by distributing as many as 100 questionnaires to Nook Restaurant Kerobokan consumers. This research is quantitative research with data collection using questionnaire distribution method. The results of this study show that store atmosphere has a positive effect on buying interest, but does not affect purchasing decisions. Furthermore, service quality has a positive effect on purchasing decisions and buying interest. The results of the intervening effect study show that buying interest has a positive influence or strengthens the relationship between variable store atmosphere and quality service on consumer purchasing decisions at Nook Restaurant ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"11 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141388210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TEKNIK MANAJEMEN SUMBER DAYA MANUSIA YANG EFEKTIF DI ERA BISNIS MODERN UNTUK MENINGKATKAN KINERJA PEGAWAI 现代商业时代有效的人力资源管理技术，以提高员工绩效

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2024-06-03 DOI: 10.29303/jmm.v13i2.813

Gusti Ayu, Wirati Adriati, Luh Putu Sariani, Kata Kunci, Manajemen Karyawan, Strategi Sumber Daya

{"title":"TEKNIK MANAJEMEN SUMBER DAYA MANUSIA YANG EFEKTIF DI ERA BISNIS MODERN UNTUK MENINGKATKAN KINERJA PEGAWAI","authors":"Gusti Ayu, Wirati Adriati, Luh Putu Sariani, Kata Kunci, Manajemen Karyawan, Strategi Sumber Daya","doi":"10.29303/jmm.v13i2.813","DOIUrl":"https://doi.org/10.29303/jmm.v13i2.813","url":null,"abstract":"The objective of this study is to enhance employee performance by investigating efficient human resource management (HR) tactics within the dynamic framework of the worldwide corporate environment. This study employs a case study methodology and qualitative techniques. The population of the research includes all employees in the specific organization, with a sample consisting of individuals with varying levels of experience in HR management. Document review, direct observation, and in-depth interviews are examples of research instruments. The findings of the study demonstrate that thorough hiring and selection provide a strong basis for long-term productivity, and ongoing training and development improves workers' ability to adjust to changing work conditions. A transparent and productive work environment is produced by effective communication, and a work culture that emphasizes growth and higher success and improves employee performance is created by providing constructive feedback. Increased productivity, a healthy work-life balance, motivation, engagement, career development, and efficient performance management are all impacted by HR management methods on employee performance. Through the identification of critical variables influencing employee performance and the development of corresponding strategies, this research offers businesses direction and suggestions for navigating the intricacies of the contemporary business environment and achieving sustained success ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"74 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141389077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH MANAJEMEN LABA DAN RASIO KEUANGAN PERUSAHAAN TERHADAP NILAI PERINGKAT OBLIGASI 盈利管理和公司财务状况对债券评级价值的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2024-06-03 DOI: 10.29303/jmm.v13i2.814

Elivia Novela Sari, S. Hidayati

引用次数: 0

PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA MEDINA WEDDING ORGANIZER 麦地那婚礼组织者的服务质量、价格和产品对客户满意度的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.785

Lalu Muhammad Wisnu W, Akhmad Saufi, B. H. Rinuastuti

{"title":"PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA MEDINA WEDDING ORGANIZER","authors":"Lalu Muhammad Wisnu W, Akhmad Saufi, B. H. Rinuastuti","doi":"10.29303/jmm.v12i4.785","DOIUrl":"https://doi.org/10.29303/jmm.v12i4.785","url":null,"abstract":"The purpose of this study was to analyze the effect of service quality, price, and products on customer satisfaction at Medina Wedding Organizer. This research uses quantitative methods. The population of this research is consumers who have used the services of the company Medina Wedding Organizer with a sample of 85 people with certain criteria. The method used in this study is purposive sampling with the provisions of the respondents who have used the premium package and the frugal package at the Medina Wedding Organizer. The data analysis technique used in this study is multiple linear regression analysis. Regression results obtained t count on the service quality variable of 2.449 and t table of 1.988, on the price variable t count of 4.117 and t table of 1.988 while on the product variable t count of 3.549 and t table of 1.988 affecting customer satisfaction at Medina Wedding Organizer. It can be concluded that the variables of service quality, price, and product quality have a positive and significant effect on customer satisfaction.Keywords: Service Quality, Price, Product, Customer Satisfaction.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"43 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139266086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISI PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA JASA AKOMODASI DI DESA TETEBATU 服务质量和价格对 Tetebatu 村住宿服务顾客满意度的影响分析

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.789

Jamilatul Laili, M. Ilhamuddin, Lalu Adi permadi

引用次数: 0

PENGARUH TELADAN KEPEMIMPINAN, SANKSI DAN PENGAWASAN TERHADAP DISIPLIN KERJA APARAT DESA KECAMATAN PLAMPANG KABUPATEN SUMBAWA 领导榜样、制裁和监督对森巴瓦县普兰邦分区村干部工作纪律的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.790

Nanda Aprillia, Sarifudin Serif, Sulaimiah Sulaimiah

引用次数: 0

PENGARUH KEPUTUSAN PENDANAAN, KEPUTUSAN INVESTASI, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN LQ 45 YANG TERDAFTAR DI BEI TAHUN 2017-2021 筹资决策、投资决策、盈利能力和公司规模对 2017-2021 年在国际资本市场上市的 45 家公司的公司价值的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.786

Eni Sulastri, B. Santoso, Nur Aida Arifah Tara

引用次数: 0

PENGARUH KEMAMPUAN KERJA, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PD INDAH PERMAI GROUP KOTA MATARAM 工作能力、工作动机和工作纪律对员工绩效的影响 PD INDAH PERMAI GROUP CITY MATARAM

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.788

I. G. A. Made Suarmini, Santi Nururly, Mukmin Suryatni

引用次数: 0

PENGARUH LINGKUNGAN DAN HARGA “KANTY STORE TALIWANG” DI SUMAWA TERHADAP MINAT KONSUMEN DALAM MELAKUKAN PEMBELIAN 苏马瓦 "塔里旺糖果店 "的环境和价格对消费者购买兴趣的影响

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2023-11-17 DOI: 10.29303/jmm.v12i4.787

Lala Andra Melia, Hilmiati Hilmiati, Weni Retnowati

{"title":"PENGARUH LINGKUNGAN DAN HARGA “KANTY STORE TALIWANG” DI SUMAWA TERHADAP MINAT KONSUMEN DALAM MELAKUKAN PEMBELIAN","authors":"Lala Andra Melia, Hilmiati Hilmiati, Weni Retnowati","doi":"10.29303/jmm.v12i4.787","DOIUrl":"https://doi.org/10.29303/jmm.v12i4.787","url":null,"abstract":"The purpose of this study is to ascertain the relationship between store ambiance and consumers' desire to return to Taliwang Kanty stores as well as the relationship between price and that intention. The inhabitants of Sumbawa who have made purchases at the Taliwang Kanty Store make up the study's demographic. A survey research methodology is used in the data collection process. Online surveys and questionnaires are used in data gathering strategies together with questionnaires as the data collecting tool. The data were processed used SPSS 26.0 for Windows by conducting validity tests, reliability tests, classic assumption tests, normality tests, multicollinearity tests, multiple linear regression tests, t-tests, and coefficient of determination tests. The results of this study show that store atmosphere (X1) has an effect on repurchase intention with a t-count of 3.591 ˃ 1.984 with a significance value of 0.001 which is below the required significant value of 0.05. Price (X2) has an effect on repurchase intention with a t-count value of 6.713 ˃ 1.984 with a significance value of 0.000 because it is below the implied significant value of 0.05. According to the results of this study, it is suggested to the owner of the Taliwang Kanty Store to further improve the store atmosphere and pay more attention to current trends and future trends and continue to provide products with the latest trends that many consumers choose in determined fashion.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"6 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139265461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0