服务质量和价格对 Tetebatu 村住宿服务顾客满意度的影响分析

Jamilatul Laili, M. Ilhamuddin, Lalu Adi permadi
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引用次数: 0

摘要

本研究的主题是服务质量和成本对顾客对特特巴图村(Tetebatu Village)住宿设施意见的影响。本研究的目的是确定特特巴图村的住宿价格和质量之间是否存在相关性。研究在特特巴图村进行,样本量为 100 人,他们都曾在特特巴图村的民宿住过或至少去过这些民宿。然后使用多元回归分析法对数据进行检验。在 SPSS 26 中分析数据的方法。根据本研究的结果,服务质量与顾客满意度之间存在 0.000 <0.05 的正相关关系,定价与顾客满意度之间存在 0.000 <0.05 的正相关关系,且在统计学上有显著意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISI PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA JASA AKOMODASI DI DESA TETEBATU
The impact of service quality and cost on customers' opinions of lodging establishments in Tetebatu Village is the topic of this research. The goal of this research was to determine if there was a correlation between the price and quality of lodgings in Tetebatu Village. Research was conducted in Tetebatu Village with a sample size of 100 people who had stayed in Tetebatu Village lodgings or had at least visited them. Multiple regression analysis was then used to examine the data. Method for analyzing data in SPSS 26. According to the findings of this research, there is a positive and statistically significant relationship between service quality and customer satisfaction 0.000 <0.05  and between pricing and customer satisfaction 0.000 <0.05.
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