JMM UNRAM - MASTER OF MANAGEMENT JOURNAL最新文献

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PENGARUH PROFITABILITAS TERHADAP RETURN SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA 盈利能力对在印尼证券交易所注册的化妆品公司和家用用品以资本结构为基础的资本回归的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-08-12 DOI: 10.29303/JMM.V8I4.457
Ni Nyoman Ayu Dewi Widiastini, H. Hermanto, S. Hidayati
{"title":"PENGARUH PROFITABILITAS TERHADAP RETURN SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Ni Nyoman Ayu Dewi Widiastini, H. Hermanto, S. Hidayati","doi":"10.29303/JMM.V8I4.457","DOIUrl":"https://doi.org/10.29303/JMM.V8I4.457","url":null,"abstract":"This study aims to analyze the effect of profitability on stock returns with capital structure as a moderating variable in cosmetic and household needs companies listed on the Indonesia Stock Exchange (IDX). The data analysis technique in this study is inferential statistics (linear regression) using MRA, with a significant level of 5 percent using the SPSS program. The results of this study indicate that ROE has a positive and significant effect on stock returns. DER is not able to moderate the effect of ROE on stock returns in cosmetic companies and household needs for the 2011-2018 period.Keywords:ROE, Return Saham, DER","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125522709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA 盈利能力对企业价值的影响,资本结构为在印尼证券交易所上市的农业部门企业的资本建构变量
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-08-08 DOI: 10.29303/JMM.V8I4.455
S. Cahyono, Ni Ketut Surasni, H. Hermanto
{"title":"PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"S. Cahyono, Ni Ketut Surasni, H. Hermanto","doi":"10.29303/JMM.V8I4.455","DOIUrl":"https://doi.org/10.29303/JMM.V8I4.455","url":null,"abstract":"This research aims to analyze the effect profitability to firm value with capital structure as moderating variable in agriculture companies listed on the Indonesia Stock Exchange (IDX). The dependent variable used is firm value (PBV), the independent variable is profitability (ROA), and capital structure (DER) as a moderating variable. The sampling technique was purposive sampling so that the number of samples obtained was 9 companies, with an observation period of 2014-2017. This type of research is associative causal. The analysis technique used in this study is panel date regression (common effect modell) using eviews, with a significant level of 5 percent. Descriptive statistics were also included which included average, median, minimum, maximum, and std. deviation. The results of this study indicate that profitability has a positive and significant effect on firm value and, capital structure is weaken on the relationship of profitability to firm value. Capital structure is a quasi moderating where as the effect of capital structure to firm’s value and the effect of capital structure interaction to firm’s value is also significant.Keywords: Profitability, Capital Structure, Firm Value","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126321659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
KAJIAN FENOMENOLOGI MAKNA SIKAP KERJA BAGI APOTEKER DI RUMAH SAKIT UMUM DAERAH KOTA MATARAM 在马塔兰地区的药剂师的工作态度的表现学研究
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-08-08 DOI: 10.29303/JMM.V8I4.461
Pathiatul Hasanah, Thatok Asmony, D. Sakti
{"title":"KAJIAN FENOMENOLOGI MAKNA SIKAP KERJA BAGI APOTEKER DI RUMAH SAKIT UMUM DAERAH KOTA MATARAM","authors":"Pathiatul Hasanah, Thatok Asmony, D. Sakti","doi":"10.29303/JMM.V8I4.461","DOIUrl":"https://doi.org/10.29303/JMM.V8I4.461","url":null,"abstract":"Pharmacutical service for outpatient that held by pharmacist have not fulfilled the indicator standard of quality service related to quening, waiting time for receiving medicine, the availability of medicine and officers attitude. The research question according to the research problem is how is the pharmacist’ work attitude in doing pharmaceutical service in Region Public Hospital of Mataram City. This study is  a qualitative research by phenomenological approach to  understand the meaning of pharmacist’s work attitude in doing pharmaceutical service in the Region Public Hospital of Mataram City. There were two qualified and competent key informants provided explanation of work attitude meaning of pharmacist’s in terms of outpatient. The study results showed that the pharmacist’s work attitude on outpatient was reflected by four themes, namely : organization commitment, work satisfaction, team work involvement and the perceived organization support. Key words  : Phenomenology, the meaning of work attitude, pharmacist","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131900512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KECERDASAN SPIRITUAL DAN KOMITMEN ORGANISASIONALTERHADAPORGANIZATIONAL CITIZENSHIP BEHAVIORMELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-22 DOI: 10.29303/JMM.V8I3.450
Baiq Ayu Ningsih, Surati Surati, Siti Nurmayanti
{"title":"PENGARUH KECERDASAN SPIRITUAL DAN KOMITMEN ORGANISASIONALTERHADAPORGANIZATIONAL CITIZENSHIP BEHAVIORMELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING","authors":"Baiq Ayu Ningsih, Surati Surati, Siti Nurmayanti","doi":"10.29303/JMM.V8I3.450","DOIUrl":"https://doi.org/10.29303/JMM.V8I3.450","url":null,"abstract":"This study examined the effect of spiritual intelligence and organizational commitment on job satisfaction and OCB on Non-PNS Leading Sector Assistant III East Lombok Regency employees. Specifically the purpose of this study was to determine the significance of the influence of spiritual intelligence, organizational commitment and job satisfaction on OCB, determine the significance of the influence of spiritual intelligence and organizational commitment on job satisfaction, and find out the mediating role of the variable job satisfaction. The population of this study were all Non-PNS employees who served in the Leading Sector Assistant III of East Lombok Regency as many as 98 respondents. This study uses structural equation model analysis (SEM analysis) with smartPLS applications. The results showed that spiritual intelligence and organizational commitment had a significant positive effect on job satisfaction, job satisfaction had a significant effect on OCB, while spiritual intelligence and organizational commitment did not significantly influence OCB. For the mediating effect of job satisfaction, there is a full mediation role in the significant influence of organizational commitment on OCB, whereas the influence of spiritual intelligence on OCB has not found a significant mediating effect of the variable job satisfaction.Keywords:Spiritual Intelligence, Organizational Commitment, Job Satisfaction, OCB.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132800603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENENTU BRAND AWARENESS PADA APLIKASI OJEK ONLINE (GOJEK)
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-18 DOI: 10.29303/JMM.V8I3.442
Sugiono . Sugiono, S. Suwitho, Suhermin Suhermin
{"title":"PENENTU BRAND AWARENESS PADA APLIKASI OJEK ONLINE (GOJEK)","authors":"Sugiono . Sugiono, S. Suwitho, Suhermin Suhermin","doi":"10.29303/JMM.V8I3.442","DOIUrl":"https://doi.org/10.29303/JMM.V8I3.442","url":null,"abstract":"PT. Go-Jek merupakan salah satu transportasi berbasis online di Indonesia. Tujuan untuk menganalisis Faktor penentu brand awareness go-jek dan bagaimana persepsi informan terhadap  langkah-langkah go-jek dalam mempertahankan brand awareness. Penelitian ini  menggunakan metode kualitatif paradigma interpretif, Adapun informannya dari mahasiswa Universitas Airlangga dan Masyarakat di Surabaya yang mengunakan aplikasi gojek. Hasil analisis menunjukkan bahwa terdapat lima faktor penetu brand awareness. Pertama produk, mahasiswa Universitas Airlangga dan masyarakat merasa puas dengan produk yang dihasilkan gojek.  Kedua harga, harganya murah dan terjangkau baik dari kalangan mahasiswa maupun masyarakat. Ketiga kemudaham mendapatan driver, menjadi penentu ketika konsumen gojek mudah mendapatkan driver. Keempat promosi, untuk menarik perhatian konsumen agar selalu menggunakan jasa dari entitas tersebut. Kelima pelayanan yang diberikan driver, pelayanan yang diberikan oleh gojek merupakan tolak ukur keberhasilan gojek. Sehingga Persepsi informan terhadap langkah-langkah go-jek dalam mempertahankan Brand Awareness, pertama kecepatan, gojek harus melakukan berbagai upaya salah satunya melayani konsumen dengan cepat. Kedua inovasi, gojek selalu melakukan inovasi, mulai dari adanya go-pay sebagai alat pembayaran hingga penambahan menu-menu baru dalam aplikasinya. Ketiga dampak social, dampak social adanya gojek sangatlah besar bagi masyarakat.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125601371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PENGARUH BUDAYA ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA BIDAN PADA RSUD KOTA MATARAM 分析组织文化对马塔兰县助产士的组织承诺和工作满意度的影响
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-17 DOI: 10.29303/JMM.V8I3.449
Baiq Sukmawati, Lalu Suparman, Surati Surati
{"title":"ANALISIS PENGARUH BUDAYA ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA BIDAN PADA RSUD KOTA MATARAM","authors":"Baiq Sukmawati, Lalu Suparman, Surati Surati","doi":"10.29303/JMM.V8I3.449","DOIUrl":"https://doi.org/10.29303/JMM.V8I3.449","url":null,"abstract":"This study examined the influence of organizational culture and job satisfaction on organizational commitment and performance of midwives in the Mataram City Public Hospital. Specifically the purpose of this study was to determine the significance of the influence of organizational culture, job satisfaction and organizational commitment on the performance of midwives, to know the significance of organizational culture and job satisfaction on organizational commitment, and to know the mediating role of variable organizational commitment in midwives in Mataram City Hospital. The study population was 72 midwives in charge of the RSUD Kota Mataram. This study uses structural equation model analysis (SEM analysis) with smartPLS applications. The results showed that organizational culture and organizational commitment had a significant positive effect on the performance of midwives, while job satisfaction did not significantly affect performance. Organizational culture and job satisfaction have a significant positive effect on organizational commitment. For the influence of mediation on organizational commitment, there is a full mediating role in the influence of job satisfaction on midwife performance, while the influence of organizational culture on the performance of midwives is found to have a partial mediation effect.Keywords:Organizational Culture, Job Satisfaction, Organizational Commitment, Midwife Performance.","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128193761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-17 DOI: 10.29303/JMM.V8I3.448
Franycia Maria Pangkey, L. M. Furkan, Lalu Edy Herman Mulyono
{"title":"Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen","authors":"Franycia Maria Pangkey, L. M. Furkan, Lalu Edy Herman Mulyono","doi":"10.29303/JMM.V8I3.448","DOIUrl":"https://doi.org/10.29303/JMM.V8I3.448","url":null,"abstract":"The purpose of this paper is to investigating the influence of Artificial Intelligence and Digital Marketing to Consumers Buying Intention. Artificial Intelligence development revolutionize digital marketing as well as customer buying intention and thus boost sales. Artificial Intelligence and Digital Marketing in combination with rapidly developing technologies kind of tracking, buying, cashless. Everything goes to simple touch, will bring opportunities to consumers to having a practical best service. This paper uses quantitative approach that rooted in the Artificial Intelligence, Digital Marketing and Customer Buying Intention Literature, that was carried out using structural equation modeling (SEM) based on partial least square (PLS), with 74 respondents. The contribution of this paper examines consumer perseption, beliefs and behaviours of buying intention of online transportation (gojek) in millenials based on artificial intellegence and digital marketing developing. And a result of this study, artificial intelligence and digital marketing have positively effects to Consumer Buying Intention.In this present research  helps service organizations and their management better implications of keep up with the developments of service. This paper talks about artificial intelligence and digital marketing based on consumer buying intention Keywords – Consumer Buying Intentions, Artificial Intelligence, Digital Marketing, Online Transportation,","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125277208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
PENGARUH CAPITAL EXPENDITURE TERHADAP REVENUE, NUMBER OF CUSTOMER, PROFIT DAN RETURN ON INVESTMENT (STUDI PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BEI PERIODE 2009-2016)
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-10 DOI: 10.29303/JMM.V8I3.451
Toto Haryanto, M. Retnaningrum
{"title":"PENGARUH CAPITAL EXPENDITURE TERHADAP REVENUE, NUMBER OF CUSTOMER, PROFIT DAN RETURN ON INVESTMENT (STUDI PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BEI PERIODE 2009-2016)","authors":"Toto Haryanto, M. Retnaningrum","doi":"10.29303/JMM.V8I3.451","DOIUrl":"https://doi.org/10.29303/JMM.V8I3.451","url":null,"abstract":"Several research results suggest that the capital expenditure (CAPEX) has a significant effect on the change of number of customer, profit (current year profit), and return on investment (ROI). This research analyzes the effect of capex variable on revenue, number of customer, profit, and ROI. The periods used in this study ranges from 2009 to 2016. Results of analysis indicate that CAPEX has a significant effect on the changes (fluctuations) of corporate earnings, the number of costumer, profit and ROI.Keywords : Fluctuation, CAPEX, Profit, ROI, Telecommunication ","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"98 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129763321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
PENGARUH POSITIF PARIWISATA TERHADAP KEPUASAN HIDUP DAN NILAI CO CREATION (STUDI PADA KOMUNITAS LINGKAR KEK MANDALIKA) 旅游业对生活满意度和创造价值的积极影响(MANDALIKA社区研究)
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-09 DOI: 10.29303/jmm.v8i3.428
B. H. Rinuastuti
{"title":"PENGARUH POSITIF PARIWISATA TERHADAP KEPUASAN HIDUP DAN NILAI CO CREATION (STUDI PADA KOMUNITAS LINGKAR KEK MANDALIKA)","authors":"B. H. Rinuastuti","doi":"10.29303/jmm.v8i3.428","DOIUrl":"https://doi.org/10.29303/jmm.v8i3.428","url":null,"abstract":"Memahami perilaku penduduk terkait dampak pariwisata serta akibat dari dampak tersebut menjadi hal yang penting untuk dikaji dalam upaya pengembangan pariwisata di masa yang akan datang. Tujuan dari penelitian ini adalah untuk menganalisis dampak positif pariwisata yang dirasakan penduduk di Kawasan Ekonomi Khusus Mandalika yang dapat memengaruhi kepuasan hidup mereka serta kesediaan penduduk untuk menciptakan nilai bersama (co-creation value) dengan wisatawan. Hasil penelitian menunjukkan bahwa pengaruh positif dari kegiatan pariwista serta kepuasan hidup secara signifikan berpengaruh terhadap nilai Co Creation, namun dampak positif pariwisata berpengaruh tidak signifikan terhadap kepuasan hidup.  Hasil penelitian ini diharapkan dapat berkontribusi pada perkembangan teori khususnya pemasaran pariwisata dari perspektif penduduk lokal. Selain itu dapat dijadikan dasar pertimbangan para pengambil kebijakan dalam pengembangan dan pemasaran pariwisata kawasan Ekonomi Khusus Mandalika Kata kunci : Dampak posistif pariwisata, kepuasan hidup, co-creation value, KEK Mandalika","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116914341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PRODUCT KNOWLEDGE DAN LOYALTY INTENTION PADA NASABAH PT. BANK BNI SYARIAH CABANG MATARAM
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Pub Date : 2019-07-08 DOI: 10.29303/JMM.V8I3.443
Magma Zulfiqar Ismail, S. Sulhaini, H. S. Athar
{"title":"PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PRODUCT KNOWLEDGE DAN LOYALTY INTENTION PADA NASABAH PT. BANK BNI SYARIAH CABANG MATARAM","authors":"Magma Zulfiqar Ismail, S. Sulhaini, H. S. Athar","doi":"10.29303/JMM.V8I3.443","DOIUrl":"https://doi.org/10.29303/JMM.V8I3.443","url":null,"abstract":"This study aims to determine the effect of Customer Relationship Management on Product Knowledge and Customer Loyalty Intention PT. Bank BNI Syariah Mataram Branch. And to find out the effect of Product Knowledge on Customer Loyalty Intention, PT. Bank BNI Syariah Mataram Branch. The type of research used is causality with a non purposive sampling technique. The population in this study is the customer of PT. Bank BNI Syariah Mataram Branch in the past year amounted to 100 respondents with data collection techniques using questionnaires. Data analysis uses path analysis with the help of Structural Equation Modeling (SEM) with AMOS Software.The results of the study show that; Customers Relationship Management (CRM) has a positive and significant effect on Product Knowledge at the BNI BNI Syariah Bank Branch. Product Knowledge has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch. Customers Relationship Management (CRM) has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch.Keywords : Customers Relationship Management (CRM), Product Knowledge dan Loyalty Intention","PeriodicalId":340414,"journal":{"name":"JMM UNRAM - MASTER OF MANAGEMENT JOURNAL","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122066744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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