PENGARUH PROFITABILITAS TERHADAP RETURN SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

This study aims to analyze the effect of profitability on stock returns with capital structure as a moderating variable in cosmetic and household needs companies listed on the Indonesia Stock Exchange (IDX). The data analysis technique in this study is inferential statistics (linear regression) using MRA, with a significant level of 5 percent using the SPSS program. The results of this study indicate that ROE has a positive and significant effect on stock returns. DER is not able to moderate the effect of ROE on stock returns in cosmetic companies and household needs for the 2011-2018 period.Keywords:ROE, Return Saham, DER