International Journal of Tourism and Hospitality in Asia Pasific最新文献_第4页

Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia 2019冠状病毒病疫情期间马来西亚酒店业实施的营销策略

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2022-02-21 DOI: 10.32535/ijthap.v5i1.1405

Rajesh Kumar Nair, R. V, Siti Hajar Azlan, D. Kee, Shazwanie Amat Sazali, Siti Nadiah Rahmat, Shopanadevi Munusamy, T. Ingole

{"title":"Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia","authors":"Rajesh Kumar Nair, R. V, Siti Hajar Azlan, D. Kee, Shazwanie Amat Sazali, Siti Nadiah Rahmat, Shopanadevi Munusamy, T. Ingole","doi":"10.32535/ijthap.v5i1.1405","DOIUrl":"https://doi.org/10.32535/ijthap.v5i1.1405","url":null,"abstract":"The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128404580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Impact of Covid-19 Pandemic on DHL Delivery Service 新冠肺炎疫情对DHL快递服务的影响

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2022-02-21 DOI: 10.32535/ijthap.v5i1.1403

Meenu Baliyan, S. Gupta, Janice Loh Yinjin, D. Kee, Intan Lyana Binti Abu Habsah, He Zetian, He Ke, J. Aggarwal

引用次数: 0

Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria 疫情期间影响顾客满意度的因素:对马来西亚和尼日利亚食品熊猫的研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2022-02-21 DOI: 10.32535/ijthap.v5i1.1399

D. Kee, Vinosha Rai A/P Veeraselvam, V. Vayapuri, Ummie Aisyah, Tuan Amelin A'ishah, Ernestina Enakhifo, F. O. Edeh

引用次数: 1

Are You a Satisfied Customer at Aeon? A Case Study in Malaysia 你是永旺满意的客户吗?以马来西亚为例

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2022-02-21 DOI: 10.32535/ijthap.v5i1.1401

D. Kee, Foo Mei Chze, Farhana Ayuni, Fatin Najwa, Farah Nadia, S. Yadav, Abhijit Das

引用次数: 2

A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants 麦当劳餐厅顾客满意度影响因素研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2022-02-21 DOI: 10.32535/ijthap.v5i1.1398

M. N. Rumagit, Ng Hee Song, Anis Farzana, D. Kee, Annaletchumi Annaletchumi, Anis Zuraya, A. Sofea, Nathania Nathania

引用次数: 0

Smart Tourism Development Post Earthquake and Covid 19 Pandemic in West Nusa Tenggara 西努沙登加拉地震和新冠疫情后的智慧旅游发展

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2021-10-19 DOI: 10.32535/IJTHAP.V4I3.1197

Dewi Sartika Nasution, N. Rahmawati

引用次数: 2

Customer's Purchase Decision in Alfamaret Tataaran II Minahasa Alfamaret Tataaran II Minahasa的顾客购买决策

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2021-10-19 DOI: 10.32535/IJTHAP.V4I3.1214

A. Manongko, N. Indawati, Silvana S.A Oroh, Maria Melva Kaparang

引用次数: 1

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia 麦当劳在马来西亚COVID-19大流行期间的客户满意度策略

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2021-10-19 DOI: 10.32535/IJTHAP.V4I3.1204

F. O. Edeh, P. Ranjith, Nurul Syafawani, D. Kee, Nurul Aina, Nurul Syafikah, Nurunnisa Nurunnisa

{"title":"McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia","authors":"F. O. Edeh, P. Ranjith, Nurul Syafawani, D. Kee, Nurul Aina, Nurul Syafikah, Nurunnisa Nurunnisa","doi":"10.32535/IJTHAP.V4I3.1204","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1204","url":null,"abstract":"Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116443242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India 2019冠状病毒病大流行期间高等教育学生电子学习的有效性和效率:马来西亚和印度的比较研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2021-10-19 DOI: 10.32535/IJTHAP.V4I3.1207

Abhijit Das, Miguel Córdova Espinoza, C. Ming, Kok Ban Teoh, Gim Seng Lee, Akash Jagdale, Rajesh Kumar Nair, Yashaswini., Padmalini Singh, Anurag Malik

{"title":"Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India","authors":"Abhijit Das, Miguel Córdova Espinoza, C. Ming, Kok Ban Teoh, Gim Seng Lee, Akash Jagdale, Rajesh Kumar Nair, Yashaswini., Padmalini Singh, Anurag Malik","doi":"10.32535/IJTHAP.V4I3.1207","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1207","url":null,"abstract":"The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122817960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effects of Covid19 Pandemic on Tourism Sector covid - 19大流行对旅游业的影响

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2021-10-19 DOI: 10.32535/IJTHAP.V4I3.1213

Miguel Córdova Espinoza, Rajesh Kumar Nair, Rafick Mulani, Rishikaysh Kaakandikar, A. Quispe, Fiorella Riva

{"title":"The Effects of Covid19 Pandemic on Tourism Sector","authors":"Miguel Córdova Espinoza, Rajesh Kumar Nair, Rafick Mulani, Rishikaysh Kaakandikar, A. Quispe, Fiorella Riva","doi":"10.32535/IJTHAP.V4I3.1213","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1213","url":null,"abstract":"In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai. This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115346036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1