International Journal of Tourism and Hospitality in Asia Pasific最新文献

How The One-Stop Services from Mobile Applications Aligned with Customers' Contemporary Purchasing Behavior: A Study on Grab’s Brand Recognition Among Customers 移动应用程序提供的一站式服务如何与客户的当代购买行为相吻合：关于 Grab 在客户中的品牌认知度的研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2912

See Pei Joe, Qiu Lin Hui, Rashidah Nabila binti Zakaria Ansoria, Sheron Tan Ming Er, Rinku Ojha, Aniket Kabade, Harini Rajan

引用次数: 0

Philosophy of Egek Culture from the Moi Tribe of Papua in Exposing the Concept of Environmental Accounting: A Phenomenological Study 巴布亚莫伊部落 Egek 文化中揭示环境会计概念的哲学：现象学研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2879

Kurniawan Patma, Maylen K. P Kambuaya

{"title":"Philosophy of Egek Culture from the Moi Tribe of Papua in Exposing the Concept of Environmental Accounting: A Phenomenological Study","authors":"Kurniawan Patma, Maylen K. P Kambuaya","doi":"10.32535/ijthap.v7i1.2879","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2879","url":null,"abstract":"Recent sustainability concerns have extended their influence into the realm of accounting. Previously, annual financial reporting held primary importance for companies, but now, in response to these concerns, a settlement report has been introduced, reflecting the emergence of environmental accounting. Researchers employed the Egek Culture from Moi Tribe phenomenological philosophy study method to uncover how green accounting is rooted in cultural values. Data analysis involved interviews with seasoned experts in environmental accounting to gather insights from informants. The selection of divided methods reveals the values of indigenous Papua culture in the concept of environmental accounting. The study found that green accounting has not received serious optimal development in Indonesia. To apply green accounting effectively, there is a need to align the proposed concept with existing international guidelines. The Egek philosophy offers insights into resolving key issues in green accounting since it strives to fulfill the social and environmental responsibilities of an entity to the utmost extent possible. Applying green accounting via the phenomenological approach of Egek philosophy enhances understanding comprehensively","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"1031 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of the Factors Affecting Customer Preference Towards McDonald’s 影响顾客对麦当劳偏好的因素分析

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2907

Haslindar Ibrahim, Chanda Gulati, Chin Guan Ee, Colyin Chok, ShanShan Dong, Durgahsinees A/P Anandan, Divya Kushwah, Devesh Choudhary, Akshat Jain, Alif Rayhan Maron, Shidqi Musyaffa, Daisy Mui Hung Kee

引用次数: 0

The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach 情感在消费者品牌忠诚度中的作用：神经营销方法

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2901

Apoorv Awasthi, Ndowo Rita Nneoma, Priyanshu Shukla, Sakhsi Kumari, Sahil Sahil, Nityanad Kumar Gandhi, Fina Erviana Agustin

{"title":"The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach","authors":"Apoorv Awasthi, Ndowo Rita Nneoma, Priyanshu Shukla, Sakhsi Kumari, Sahil Sahil, Nityanad Kumar Gandhi, Fina Erviana Agustin","doi":"10.32535/ijthap.v7i1.2901","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2901","url":null,"abstract":"In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"92 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Instagram 广告在数字营销战略中的有效性：系统性文献综述

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2888

Prahita Sri Rahayuningrat, Gusti Tia Ardiani, Juniar Alisa, Rubiah Sugiarti, Nuryanti Taufik

引用次数: 0

A Study on Factors Influencing Consumer Behaviour to Use Foodpanda in Malaysia 影响马来西亚消费者使用Foodpanda行为的因素研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2023-01-20 DOI: 10.32535/ijthap.v6i1.1888

M. Adam

引用次数: 0

What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination 是什么让游客住在民宿?婆罗浮屠超优先目的地周边民宿服务与入住率的相关性研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2023-01-20 DOI: 10.32535/ijthap.v6i1.2105

Emik Rahayu

引用次数: 0

Shopee: How Does E-commerce Affect E-consumer Perception And Satisfaction? Shopee:电子商务如何影响电子消费者的认知和满意度?

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2023-01-20 DOI: 10.32535/ijthap.v6i1.2169

Jaylene Khaw

引用次数: 1

A Study On The Key Factors That Lead To Customer Satisfaction In Automobile Industry: A Case Of Perodua 汽车行业顾客满意关键因素研究——以Perodua为例

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2023-01-20 DOI: 10.32535/ijthap.v6i1.2171

Nur Aneesa Jannah

引用次数: 0

The study of the factors influencing consumers’ satisfaction in Shopee 影响Shopee顾客满意度的因素研究

International Journal of Tourism and Hospitality in Asia Pasific Pub Date : 2023-01-20 DOI: 10.32535/ijthap.v6i1.2172

Phoon Hui Juan

引用次数: 0