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Building Corporate Identity, Image and Reputation in the Digital Era最新文献

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Managing marketing competencies 管理营销能力
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-30 DOI: 10.4324/9781003080572-5
Pantea Foroudi, M. M. Foroudi, K. Hafeez, J. Izadi
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引用次数: 0
Conceptualising sensory brand experience 概念化感官品牌体验
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-29 DOI: 10.4324/9781003080572-7
Dongmei Zha, Pantea Foroudi, Zhongqi Jin, T. Melewar
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引用次数: 0
Brand knowledge, brand community and brand engagement 品牌知识，品牌社区和品牌参与
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-29 DOI: 10.4324/9781003080572-21
Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti
{"title":"Brand knowledge, brand community and brand engagement","authors":"Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti","doi":"10.4324/9781003080572-21","DOIUrl":"https://doi.org/10.4324/9781003080572-21","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123259629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation 名人代言，理论，模型，现有文献与企业认同，形象与声誉
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-29 DOI: 10.4324/9781003080572-24
Shahzeb Hussain
{"title":"Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation","authors":"Shahzeb Hussain","doi":"10.4324/9781003080572-24","DOIUrl":"https://doi.org/10.4324/9781003080572-24","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130837587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Aesthetic heritage and corporate branding 美学传承与企业品牌
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-29 DOI: 10.4324/9781003080572-9
Angela Bargenda
{"title":"Aesthetic heritage and corporate branding","authors":"Angela Bargenda","doi":"10.4324/9781003080572-9","DOIUrl":"https://doi.org/10.4324/9781003080572-9","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126043815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value 数字环境及其用户体验如何影响消费者对奢侈品牌的认知和品牌价值的共同创造
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-29 DOI: 10.4324/9781003080572-23
Nastaran Norouzi Richards-Carpenter, Thimo Grantz
{"title":"How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value","authors":"Nastaran Norouzi Richards-Carpenter, Thimo Grantz","doi":"10.4324/9781003080572-23","DOIUrl":"https://doi.org/10.4324/9781003080572-23","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127808591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate identity 企业形象
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.1163/2405-8262_rgg4_sim_03241
M. M. Foroudi, Pantea Foroudi, J. Balmer
{"title":"Corporate identity","authors":"M. M. Foroudi, Pantea Foroudi, J. Balmer","doi":"10.1163/2405-8262_rgg4_sim_03241","DOIUrl":"https://doi.org/10.1163/2405-8262_rgg4_sim_03241","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"544 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121223031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Islamic brand love 伊斯兰品牌之爱
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-19
W. Yousef, Najwa Yousef
{"title":"Islamic brand love","authors":"W. Yousef, Najwa Yousef","doi":"10.4324/9781003080572-19","DOIUrl":"https://doi.org/10.4324/9781003080572-19","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116599497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Societal corporate branding and political discourse where brand ethics meets with consumers' clicktivism 在社会企业品牌和政治话语中，品牌道德与消费者的点击行动主义相遇
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-20
R. Gambetti, Silvia Biraghi, T. Melewar, A. Beccanulli
{"title":"Societal corporate branding and political discourse where brand ethics meets with consumers' clicktivism","authors":"R. Gambetti, Silvia Biraghi, T. Melewar, A. Beccanulli","doi":"10.4324/9781003080572-20","DOIUrl":"https://doi.org/10.4324/9781003080572-20","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116670004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Value co-creation behaviour 价值共创行为
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-12
Yousef Alqayed, Pantea Foroudi, C. Dennis, M. M. Foroudi, K. Kooli
{"title":"Value co-creation behaviour","authors":"Yousef Alqayed, Pantea Foroudi, C. Dennis, M. M. Foroudi, K. Kooli","doi":"10.4324/9781003080572-12","DOIUrl":"https://doi.org/10.4324/9781003080572-12","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121159988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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