管理营销能力

Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-30 DOI:10.4324/9781003080572-5

Pantea Foroudi, M. M. Foroudi, K. Hafeez, J. Izadi

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引用次数: 0

摘要

核心竞争力是公司皇冠上的宝石，因此应该仔细识别、培养和发展。基于资源基础理论，本研究探讨了核心能力如何导致企业的竞争优势，以及营销企业如何在行业中识别自己的核心能力以获得竞争优势。

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Managing marketing competencies

Core competencies are the crown jewels of a company and, therefore, should be carefully identified, nurtured and developed. Based on the resource based theory, this study explores how core competence can lead to firms’ competitive advantage, and how a marketing firm can identify its core competence in the sector to attain competitive advantage.

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Building Corporate Identity, Image and Reputation in the Digital Era

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