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Building Corporate Identity, Image and Reputation in the Digital Era最新文献

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Reputation 声誉
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-6
M. M. Foroudi, Pantea Foroudi, Zhongqi Jin
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引用次数: 0
Building and sustaining personal brand 建立和维护个人品牌
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-22
M. Tourky, Pantea Foroudi, Fatma Haji Al-Zadjali
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引用次数: 0
Corporate brand identity 企业品牌识别
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-8
M. T. Cuomo, Cinzia Genovino, D. Tortora, A. Giordano
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引用次数: 2
Corporate multi-channel branding 企业多渠道品牌推广
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-11
Awele Achi, Ogechi Adeola, Chukwuedo Francis Achi
{"title":"Corporate multi-channel branding","authors":"Awele Achi, Ogechi Adeola, Chukwuedo Francis Achi","doi":"10.4324/9781003080572-11","DOIUrl":"https://doi.org/10.4324/9781003080572-11","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124705970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate brand image 企业品牌形象
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI: 10.4324/9781003080572-16
Virginia Vannucci, E. Pantano
{"title":"Corporate brand image","authors":"Virginia Vannucci, E. Pantano","doi":"10.4324/9781003080572-16","DOIUrl":"https://doi.org/10.4324/9781003080572-16","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125587262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
An assessment of customer experience concept 对客户体验概念的评估
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-16 DOI: 10.4324/9781003080572-13
Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin, T. Melewar
{"title":"An assessment of customer experience concept","authors":"Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin, T. Melewar","doi":"10.4324/9781003080572-13","DOIUrl":"https://doi.org/10.4324/9781003080572-13","url":null,"abstract":"Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125474087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Behavioural intentions in the UK fashion industry 英国时装业的行为意向
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-16 DOI: 10.4324/9781003080572-15
Helnaz Ahmadi Lari, Pantea Foroudi, S. Imani
{"title":"Behavioural intentions in the UK fashion industry","authors":"Helnaz Ahmadi Lari, Pantea Foroudi, S. Imani","doi":"10.4324/9781003080572-15","DOIUrl":"https://doi.org/10.4324/9781003080572-15","url":null,"abstract":"Given the importance of fashion innovativeness, this study is aiming to (i) explores the previous literature to evaluate the concept of fashion innovativeness, (ii) identifies the aspects that have a significant influence on fashion innovativeness, (iii) develops and assesses a conceptual framework concerning the relationships between fashion innovativeness, its antecedents and its consequences, and (iv) investigates the impact of fashion innovativeness among British consumers.","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134510398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Employee occupational identity 员工职业认同
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-05-10 DOI: 10.4324/9781003080572-14
Maria Jerez-Jerez, T. Melewar, Pantea Foroudi
{"title":"Employee occupational identity","authors":"Maria Jerez-Jerez, T. Melewar, Pantea Foroudi","doi":"10.4324/9781003080572-14","DOIUrl":"https://doi.org/10.4324/9781003080572-14","url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"354 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115925232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Take a new turn 重新开始
Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2020-09-01 DOI: 10.4324/9781003080572-18
Pantea Foroudi, Reza Marvi, J. Izadi, M. M. Foroudi, Pouya Pirzadeh
{"title":"Take a new turn","authors":"Pantea Foroudi, Reza Marvi, J. Izadi, M. M. Foroudi, Pouya Pirzadeh","doi":"10.4324/9781003080572-18","DOIUrl":"https://doi.org/10.4324/9781003080572-18","url":null,"abstract":"What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favorably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123332628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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