Reputation

Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI:10.4324/9781003080572-6

M. M. Foroudi, Pantea Foroudi, Zhongqi Jin

引用次数: 0

Abstract

Grounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity check

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声誉

本研究以社会认同和归因理论为基础，重点研究建筑及其组成部分对声誉的影响。通过对489名英国线上和线下零售消费者和员工的调查收集数据，对概念化的关系进行了评估。为了适应这些关系的平等性和复杂性，本研究采用模糊集定性比较分析、预测效度和拟合效度检验

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Building Corporate Identity, Image and Reputation in the Digital Era

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