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Societal corporate branding and political discourse where brand ethics meets with consumers' clicktivism

Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-22 DOI:10.4324/9781003080572-20
R. Gambetti, Silvia Biraghi, T. Melewar, A. Beccanulli
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在社会企业品牌和政治话语中，品牌道德与消费者的点击行动主义相遇
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era
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