Dongmei Zha, Pantea Foroudi, Zhongqi Jin, T. Melewar
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In this chapter, we propose a conceptual framework for sensory brand experience. We will start with a review of the seven knowledge fields deemed to have constitutive influences on the development of sensory brand experience literature, followed by two bibliometric methods which cover 151 sensory-related articles and 4,038 citations between 1994 and 2019.
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