International Journal of Artificial Intelligence Research最新文献

{"title":"The Effect of Price Fairness, Brand Image, and Perceived Value on Satisfaction and Word of Mouth of Go-Jek Customers","authors":"I. Bernarto, Zoel Hutabarat, A. Purwanto","doi":"10.29099/ijair.v6i1.290","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.290","url":null,"abstract":"The purpose of this study was to analyze the relationship between price fairness, brand image, and perceived value on Satisfaction and Word of Mouth of Go-Jek Customers. The survey method was applied in this study. Methods of data collection by using a questionnaire (google form). The target population in this study were all Go-jek customers in JABODETABEK within October 2021. The sampling technique was done by convenience sampling. In this study, the number of samples was 184 respondents. Data analysis with partial least square-structural equation modeling (PLS-SEM) approach with the help of SmartPls 3.0 program. Based on the data analysis, it was found that price fairness has a positive effect on satisfaction, brand image has a positive effect on satisfaction, perceived value has a positive  effect on satisfaction and satisfaction has a positive effect on Word of Mouth. The perceived value variable gives the greatest contribution to satisfaction","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125282983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The effect of assets structure, sales growth, liquidity, and assets growth on capital structure (debt to equity ratio) in pt. Kereta api indonesia (persero) period 2016 – 2021","authors":"N. Susanti, Vicka Rachmawati, Hasan Harfudin","doi":"10.29099/ijair.v6i1.327","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.327","url":null,"abstract":"The efforts to determine the capital structure need to consider and pay attention to the various variables that influence it; since directly the capital structure decision will affect the condition and value of the company and determine the company's ability to continue to flourish. This study purposes to observe on how much influence the asset structure, sales growth, liquidity, and asset growth have on the capital structure of PT. Kereta Api during 2016-2021 periods. The method used in this research is descriptive and verification method with a quantitative approach. The technique taken is a saturated sampling technique. The data analysis technique used is multiple linear regression analysis. By using e-views12 the results in this study indicate that partially asset structure has no significant effect on capital structure, sales growth has a significant effect on capital structure, liquidity does not have a significant effect on capital structure, and asset growth has a significant effect on capital structure, as well as simultaneously asset structure, sales growth, liquidity and asset growth have a significant effect on the capital structure","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"11 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123798363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How is the role of Digital Leadership and Knowledge Sharing on Performance? An Empirical Study on SMEs in Bandung West Java","authors":"M. B. Winanti","doi":"10.29099/ijair.v6i1.296","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.296","url":null,"abstract":"The purpose of this study was to analyze the effect of Digital Leadership on the performance of SMEs and the effect of Knowledge Sharing on the Performance of SMEs in Bandung West Java. The research was conducted using a quantitative approach through a survey. The population of this study were all SMEs employees in Bandung, while the number of samples in this study was 400 people who were selected using simple random sampling. Testing the hypothesis in this study using SEM (Structural Equation Modeling) with the PLS program. The research data was obtained through the distribution of online questionnaires through social media. The results of this study are that Digital Leadership has a positive and significant effect on the performance of SMEs and the variable Knowledge Sharing has a positive and significant effect on Performance SMEs in Bandung West Java.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116186792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence Of The Employee Selection And Recruitment System On Employee Performance Mediated By Competence At Pt Shinta Indah Jaya","authors":"Djagat Cakra Buana Tunggal, N. Nurani","doi":"10.29099/ijair.v6i1.326","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.326","url":null,"abstract":"This study aims to determine the effect of employee selection system on employee competence, determine the effect of employee recruitment on employee competence, determine the effect of employee competence on employee performance and competence can mediate the effect of selection system on employee performance and competence can mediate the effect of recruitment on employee performance at PT Shinta Indah Jaya. The research method used is descriptive and verification. The population in this study were 80 employees with saturated sample method sampling so that the number of samples was the same as the population. The data analysis method uses Path Analysis with Partial Least Square (PLS) using SmartPLS software version3.0.     The results of this study indicate that competency variables, selection and recruitment systems have a positive and significant effect on performance variables, selection and recruitment systems have a positive and significant effect on competency variables. And from the results of the mediation role shows that the role of competence as mediation is proven to affect the selection system on performance, but the role of competence is not proven to mediate the effect of recruitment on the performance of PT Shinta Indah Jaya employees.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132582815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Digital Marketing, Influencer Marketing and Electronic Word of Mouth (eWOM), on Online Purchase Decisions for Consumers of Private University Students in Bandung West Java","authors":"D. Munandar","doi":"10.29099/ijair.v6i1.298","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.298","url":null,"abstract":"The purpose of this study is to analyze the relationship of digital marketing to online purchasing decisions, Influencer Marketing to online purchasing decisions, electronic word of mouth (eWOM) to online purchasing decisions on consumers of private university students in Bandung. A quantitative approach is used in this study. This study used an online questionnaire as a primary data collection tool. Data were analyzed using descriptive statistical analysis, and PLS-PM (Partial Least Square-Path Modeling) with SmartPLS 3.0 software. The analysis was carried out on two submodels, namely the measurement model or the outer model and the structural model (structural model) or the inner model. The outer model shows how the manifest variable represents the latent variable it measures, while the inner model shows the power of estimation between latent variables. Goodness of fit structural model in PLS analysis is in the form of predictive-relevance value (Q2), which is calculated based on the coefficient of determination (R2) of each endogenous variable. Objects that will be used as respondents in this study are consumers who use e-commerce, namely consumers of private university students in Bandung. The variables observed in this study were digital marketing, influencer marketing and e-WOM. The number of samples was 190 consumer respondents from private universities in Bandung, the sampling technique used was purposive sampling. The respondent's criteria is that they have transacted using e-commerce. Collecting data by distributing questionnaires conducted online through social media to respondents. The results of this study are digital marketing has a positive effect on online purchasing decisions, Influencer marketing has a positive effect on online purchasing decisions, Electronic Word of Mouth (eWOM) has a positive effect on online purchasing decisions. ","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128719306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Optimization of Financial Technology as an Opportunity for Development of Islamic Microfinance Institutions","authors":"Ramadhani Irma Tripalupi, L. Yulianti, Didah Durrotun Naafisah","doi":"10.29099/ijair.v6i1.340","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.340","url":null,"abstract":"This study discusses the strategy of developing Islamic microfinance institutions facing the era of financial technology in West Java. The study examines internal strategy factors in the development strategy of Islamic Microfinance Institutions (LKMS), external strategy factors, and the formulation and alternative development strategies. In conclusion, the internal strategic factors include generally good financial performance, increasing trend of public deposits, suitable financing and supporting the strengthening of Micro, Small & Medium Enterprises (MSMEs), risk management implemented effectively and gradually, and digital-based services (savings, financing proposals) & payment), education and assistance, easy access, competency development of human resources and members, development of information technology organization tools, innovation in strengthening competitiveness (digitalization of services, development of human resources in the field of information technology), relations, collaboration with institutions others (sharia fintech/marketplace platforms, etc.), and digital marketing strategies. The external strategic factors include: relatively good investment realization, government support, fintech-based services (zakat and waqf), the performance of the national and Islamic finance industry is quite good, global and national economic growth is not conducive, and the market share of the Islamic finance industry is still low, other financial institutions in providing services to MSMEs or digital-based services, and household consumption activities have decreased. The formulation and alternative of SWOT analysis with EFAS and IFAS approach resulted in a weighted EFAS of 3.03 and a weighted IFAS of 2.95. BOS results in: eliminating barriers to inclusion, reducing investment of less productive funds, increasing assistance and excellent service, and creating fintech service innovations in the form of a crowdfunding platform.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121831263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementation of Knowledge Management and Human Capital in Micro, Small and Medium Enterprises","authors":"Fajar Rezeki Ananda Lubis","doi":"10.29099/ijair.v6i1.336","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.336","url":null,"abstract":"Any organization's success is contingent upon the activities of its staff. This results in ongoing changes in human capital management, where knowledge is viewed as critical for developing appropriate responses to market changes and uncertainties. This study will examine the theoretical underpinnings of knowledge management in the Micro, Small, and Medium-Sized Enterprises (MSME) sector from this vantage point. This research focuses on the importance of knowledge in business, human capital management, and knowledge management for MSME players in order to accomplish this goal. The methodology utilized is qualitative in nature and entails a review of theory and literature to establish a determined viewpoint on problems pertinent to the research object. The findings indicate that human capital management is frequently informal, resulting in an insufficient understanding by MSME actors of the importance or low value of their workforce, which is treated as an operator or manual worker rather than as a subject, thereby underestimating them by failing to recognize that they possess the necessary knowledge to strengthen their creativity and innovate in response to competitive demands. We argue that this technique violates fundamental knowledge management principles, most notably adaptability, self-confidence, leadership, and human resource development, all of which contribute to business-to-market uncertainty.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130977250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Customer Satisfaction and Service Quality of Banking Products on Loyalty of Bank Customer in Tangerang","authors":"Sewaka Sewaka, Katry Anggraini, M. Mas'adi, Ahmad Nurhadi, Nurmin Arianto","doi":"10.29099/ijair.v6i1.295","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.295","url":null,"abstract":"The purpose of this study was to analyze the relationship between service quality and customer satisfaction, to analyze the relationship between service quality and customer loyalty, and to analyze the relationship between customer satisfaction and customer satisfaction. Data analysis in this study used Structural Equation Modeling (SEM) analysis with SmartPLS software. The population in this study were bank customers using e-banking in Tangerang. The sample in this study was taken from the existing population. and at least have used a bank in the form of sms banking, call banking, ATM, and internet banking. The technique for taking the sample is using a non-probability sampling technique, in this case judgment sampling, which is a convenience sampling form. Thus, the number of samples in this study were 175 respondents who had used e-banking services. The results of this study are that there is a positive and significant relationship between service quality and customer satisfaction, there is a positive and significant relationship between service quality and customer loyalty, there is a positive and significant relationship between customer satisfaction and customer satisfaction.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124050833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTEGRATED ACADEMIC SERVICE INFORMATION SYSTEM (SIPAKATAU): STUDY OF EDUCATION SERVICE POLICY AT IAIN PALOPO","authors":"Dodi Ilham Mustaring, Muh. Yaumi, Saprin Saprin","doi":"10.29099/ijair.v6i1.301","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.301","url":null,"abstract":"This study aims to 1) determine the service quality of the integrated academic service information system (SIPAKATAU) at IAIN Palopo. 2) Describe the implementation of the education service policy of IAIN Palopo. This research uses mixed methods, with an approach to academic and managerial information system research using explanatory sequential design. Data collection techniques are observation, interviews, questionnaires, and documentation. Data analysis consists of data reduction, condensation, presentation, and conclusion drawing.The results showed that: 1) The service quality of the SIPAKATAU was categorized as good by looking at the results of descriptive statistical tests on lecturer responses with an average value of 0.57 and a standard deviation of 0.502, students with an average score of 0.62 and a standard deviation of 0.493 and education staff with an average value of 0.69 and a standard deviation of 0.467 because more than half the number of respondents who chose to agree with the SIPAKATAU. 2) Education policy services at IAIN Palopo through the SIPAKATAU application service greatly facilitate users in all academic aspects, both administratively and in the teaching and learning process, which is currently in the online learning category. In this case, service users are helped by an integrated academic service information system service because the teaching and learning process can occur when students are in their respective areas. Therefore, SIPAKATAU is very useful. It helps users provide services because some of the services can already be done in the SIPAKATAU application so that academic services at IAIN Palopo are better and on target when learning demands increasingly sophisticated technology and technological developments are also increasingly modern. IAIN Palopo's policy challenges implementing educational services, such as the uneven access to the information contained in the SIPAKATAU service to service users in the era of the industrial revolution 4.0.Research Implications: 1) IAIN Palopo's educational services should be evaluated every semester by evaluating the performance between students, lecturers, and education staff. 2) Education policy services at IAIN Palopo require developing the SIPAKATA application to refine further the features contained in the application to support the quality of education in the face of the industrial revolution era with increasingly sophisticated educational technology. 3) The SIPAKATAU still requires socialization on services. 4) SIPAKATAU has a vision and mission at the beginning of the manufacturing process so that it is carried out in its development to achieve the goals in its use according to the needs of service users.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122991553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Training, Work Environment and Career Development on Work Motivation That Has an Impact on Employee Performance at PT. Suryamas Elsindo Primatama In West Jakarta","authors":"E. Sugiarti","doi":"10.29099/ijair.v6i1.304","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.304","url":null,"abstract":"This study aims to determine the effect of training, work environment, career development on work motivation which has an impact on employee performance at PT. Suryamas Elsindo Primatama in West Jakarta. The method used is quantitative. The sampling technique used saturated sampling, which amounted to 127 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of the training research have a significant effect on work motivation by 31.0% and hypothesis testing is obtained t count > t table or (7.498 > 1.979) this is strengthened by a significance of 0.000 < 0.05. The work environment has a significant effect on work motivation by 41.1% and hypothesis testing is obtained t count > t table or (9.343 > 1.979) this is strengthened by a significance of 0.000 <0.05. Career development has a significant effect on work motivation by 29.6% and hypothesis testing is obtained t count > t table or (7.248 > 1.979) this is strengthened by a significance of 0.000 <0.05. Training, work environment and career development simultaneously have a significant effect on work motivation with the regression equation Y = 6.565 + 0.226X1 + 0.403X2 + 0.220X3, the value of determination is 52.3% and hypothesis testing is obtained F count > F table or (44.922 > 2.450), this is also reinforced with a significance of 0.000 < 0.05. Work motivation has a significant effect on employee performance by 36.4% and hypothesis testing is obtained t count > t table or (8.452 > 1.979) this is strengthened by a significance of 0.000 <0.05","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134443064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}